Advertising Agency: Decesive, France
Chief Creative Officer: Hervé Poupon
Executive Creative Director: Yv Corbeil
Art Director: François Lesaint
Client Services: Stéphane Perrot, Géraldine Teisseire
TV Producer: Sylvia Louapre
Director: Bruno Aveillan
Music: The Hives
“Turbo engine family car.”
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Executive Creative Director: Shani Gershi, Danny Yakobowitch
Creative Director: Sagi Blumberg
Art Director: Tamar Dvir
Copywriter: Yaron Perel
Creative Planning Manager: Ran Allon
Executive Client Manager: Elika Merhavi
Client Manager: Yonatan Regev
Client Executive: Odelya Stern
Executive Planning Manager: Noa Shelach-Sobol
Planning Manager: Lili Aharon
Production Manager: Noga Sagi
Agency Producer: Aviv Lahav
Photographer: Lior Nordman
Photo Retouch: Alex Melik-Adamov
Because your world is your baby’s canvas
Advertising Agency: Ogilvy & Mather Chicago, USA
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator / 3D: Scott Giannini / Giannini Creative
Photographer: Tony D’Orio
Published: March 2013
Because your world is your baby’s canvas
Advertising Agency: Ogilvy & Mather Chicago, USA
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator / 3D: Scott Giannini / Giannini Creative
Photographer: Tony D’Orio
Published: March 2013
(TrendHunter.com) 3D printed objects are more common than ever before and we are reaping tangible rewards from three-dimensional manufacturing devices. These 3D printed objects can be both practical as well as a…
(TrendHunter.com) These knitting patterns for baby wraps are perfect for a DIY expert with a soft spot for spectator sports. In only a few days, you can have football or baseball-inspired cocoons for your baby. Both…
(TrendHunter.com) Photographer Ben Toms brought to life this questionably creepy editorial for the cover for the June 2013 issue of Dazed & Confused. The shoot features young males wearing odd creature masks and…
(TrendHunter.com) Loudmouth Golf apparel has created a Hello Kitty Collection for cat-loving female golf fans. This vivacious cat-themed collection is full of funky patterns, like zebra stripes and plaid. This fun…
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These tech tricks are great ways…
(TrendHunter.com) Travelling often leads to a lot of unplanned shopping, which is why having a folding suitcase is very important for any traveler. Designed by Wang Pan and Libiao Tong, this suitcase concept design…
(TrendHunter.com) The That Shirt Gray Top by Sckreened takes a whimsical approach to words and phrases. It is no surprise that today’s younger generation are constantly inventing, re-imagining and altering the…
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
Sounds crazy, but it’s increasingly probable as marketers mine for data beyond the usual places — web browsers, loyalty programs and smartphones — and capture information from pill packages, soda fountains and the most mundane of consumer implements, the toothbrush.
Every upfront ushers in a new slate of TV programs, but this year’s offered something additional: a new philosophy when it comes to broadcast-network scheduling.
Broadcasters are taking a page from cable, with several networks introducing limited series and staggering scripted programs throughout the year.
Procter & Gamble Co. is the U.S.’s largest ad spenderand now it’s embarking on a major review of how it measures the impact of that $5 billion-plus annual outlay.
The move comes only two years after adopting a new system for measuring return on marketing investment and amid investor pressure for the world’s biggest advertiser to get more bang for its marketing bucks.
Two years ago, P&G consolidated marketing-mix-modeling efforts with Nielsen and brought on DemandTec, an IBM company that worked with Nielsen to deliver monthly ROI reports supplementing the annual or quarterly analyses the company used in the past. P&G scrapped DemandTec after getting readings that varied widely month to month and sometimes didn’t gibe with analyses by Nielsen and others, according to people familiar with the matter. (P&G and Nielsen declined to comment.)
It was Larry Page’s Willy Wonka moment: The Google CEO was handing out pairs of Google Glasses to anyone who could dream up a novel way to use the device. All they had to do was submit the idea via Twitter or Google Plus and pony up $1,500.
More than a few agency execs ended up with golden Glass tickets, and they’re toying with how the technology could be used in marketing.
Ian Schafer, CEO at digital agency Deep Focus, was awarded a pair after posting on his G+ account: “#ifihadglass no matter how far away I was from home, my family would be close.” MDC Partners-owned KBS+ created a website devoted to its employees’ contest submissions, and Google greenlit eight of them. Dave Meeker of Aegis-owned Isobar got ahold of the eyewear after stating he wanted to build apps on it for clients. Dentsu’s Jeff Hinson snagged a pair for tweeting he’d use Glass to develop an interactive marketing campaign for client New Orleans Tourism Marketing Corp. And two employees at digital agency Huge won the coveted Glasses.
Remember that time Bloomberg News got caught using subscriber information from Bloomberg data terminals to spy on the financial industry?
Oh, right, that pretty much just happened. But conveniently for Bloomberg, a bigger journalism-related scandal — the revelation that the Justice Department was spying on the Associated Press (a story that will haunt the Obama administration forever) — broke, overshadowing the Bloomberg scandal.
So you may have missed Bloomberg News Editor-in-Chief Matthew Winkler’s admission and apology, titled “Holding Ourselves Accountable,” that was published in the dead of the night last Monday — at 12:11 a.m. ET. In it, he owned up to the fact that Bloomberg News reporters had access to “limited client information” for Bloomberg’s financial-data-terminal business, a sibling division of the Bloomberg empire that serves more than 300,000 subscribers on Wall Street and beyond.
Advertising Agency: Innocean, Sydney, Australia
Creative Director: Scott Lambert
Art Director: Rua Perston
Copywriter: Matt Cramp
Director: Nick Ball
DOP: Simon Duggan
Editor: Jack Hutchings / The Butchery
Post: Method
Advertising Agency: Innocean, Sydney, Australia
Creative Director: Scott Lambert
Art Director: Rua Perston
Copywriter: Matt Cramp
Director: Nick Ball
DOP: Simon Duggan
Editor: Jack Hutchings / The Butchery
Post: Method
Advertising Agency: Innocean, Sydney, Australia
Creative Director: Scott Lambert
Art Director: Rua Perston
Copywriter: Matt Cramp
Director: Nick Ball
DOP: Simon Duggan
Editor: Jack Hutchings / The Butchery
Post: Method
Advertising Agency: Abbott Mead Vickers BBDO, USA
Copywriter: Mike Sutherland
Art Director: Ant Nelson
Agency Planner: Annalisa Gentili
Agency Accounts: Philip Lloyd, Ben Hacker
TV Producer: Adam Walker
Media Agency: OMD Intl.
Media Planner: Francesca Hills
Production Company: Pretty Bird
Director: Marshmallow Laser Feast
Production Co. Producers: Margot Mars, Claire Luke
Post-production Company: The Mill
Audio Post-production: Factory
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
