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May 02

BMB on alert as Cobra calls creative review

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Molson Coors is looking for a creative agency to handle the advertising for the Cobra Indian beer brand, which is sold only in the UK.

May 02

Things we like

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Campaign’s selection of media news and views of note in the week before 3 May 2013.

May 02

A question of class

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Can the seven new social groups help marketers gain more insight into consumer behaviour, Alistair Green wonders.

May 02

DIY Dotted Menswear Attire – This Tutorial Turns an Average Shirt into a Colorful Ensemble (GALLERY)

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(TrendHunter.com) DIY fashion activities are not just limited to the female market, and these cleverly designed menswear attire will surely encourage the male demographic to start adding arts and crafts to their list…

May 02

The Hindu by Ogilvy

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Advertised brand: The Hindu
Advert title(s): Friday Review November Fest 2012
Headline and copy text (in English): Where every story has its song.
Advertising Agency: Ogilvy, Chennai
Associate Creative Director: Mridula Joseph, Binu Varghese
Art Director: Apeksha Sharma
Copywriter: Archana Abraham
Client Servicing: Karthik Hariharan, Aruna Narsi
Illustrator: Jonathon Stephen

The post The Hindu by Ogilvy appeared first on desicreative.

May 02

YouTube Stops Pretending It’s TV, Turns to Home-Grown Talent

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Google took YouTube back to its roots in its pitch to media buyers and advertisers Wednesday night. Instead of making announcements about new channels or a major investment, YouTube used its “Brandcast” as an opportunity to show off home-grown talent and laud viral videos like the Harlem Shake.

The event — part of the NewFronts, where purveyors of digital video and other content are pitching ad buyers on their programming, much as TV networks promote their fall lineups at the upfronts — stood in stark contrast to last year’s YouTube presentation. A year ago the company announced its commitment to spend $200 million to promote original channels and featured a performance from Jay-Z and appearances by Flo Rider and Pharrell Williams.

The “stars” in attendance this year — including Felicia Day, actress and producer of the channel Geek & Sundry; Lindsey Stirling, who was booted from “America’s Got Talent” and went on to create the Lindseystomp channel; Kid President; and rapper Macklemore — were likely unknown to ad buyers. The biggest performer in attendance was Snoop Lion (nee Snoop Dogg).

Continue reading at AdAge.com

May 02

Birra 08: Cats In The Dark

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As we all know “at night all cats are grey”. Therefore, the “Cats In The Dark” app from Birra 08 (a traditional beer from Barcelona) measures how much our perception of reality changes given the time and the number of beers consumed. You just have to select the sex of the person you want to rate and enter a subjective rating. The camera of the application analyses the facial geometry and weights all the data to give an “objective” rating of the person selected. Now, the night will no longer confuse you.

Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Art Director: Silvia Cutillas
Copywriter: Javier Nuñez
Technical Director: Emilio González
Digital Partners: RSB Media
Production Company: Igloo Films
Director: Dani de la Orden
Producer: Mireia Martinez

May 02

Activision, Call of Duty: Ghosts Masked Warrior

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Advertising Agency: 72andSunny, USA
Chief Creative Officer: Glen Cole
Executive Creative Director: Frank Hahn
Creative Director / Copywriter: Josh Fell
Creative Director / Designer: Rey Andrade
Lead Copywriter: Mat Bunnell
Lead Designer: Jeremy Wirth
Group Brand Director: Mike Parseghian
Brand Director: Luke Lamson
Brand Manager: Morgan Murray
Brand Coordinator: Erica Goitia
Senior Film Producer: Eric Rasco
Director of Film Production: Sam Baerwald
Senior Film Producer: Dan Ruth
Director of Business Affairs: Christine Claussen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Maura Mcnulty
Production: Anonymous Content
Director: Mark Romanek
Sr. EP: Eric Stern
Ep / Production: Sueellen Clair
Line Producer: Paul Ure
Editorial: Spotwelders
Editors: Michael Heldman, Leo Scott
Executive Producer: David Glean
Sr. Producer: Carolina Wallace
Assistant Editors: Sophie Kornberg, J.C. Nuñez
Finishing: Method Studios
Lead Compositor: Jason Frank
Producer Mike Wigart
Telecine: Company 3
Colorist: Dave Hussey
Motion Graphics: Wolf & Crow
Creative Director: Chad Howitt
VFX: Adam Swaab, Jason Kim, Joao Rosa, Matt LaVoy
Managing Director: Kevin Shapiro
Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Mix: Lime Audio post
Mixer: Rohan Young
Assitant Mixer: Jeff Malen
Original Music: Human

May 02

Grow Financial Federal Credit Union: Green Means Grow

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Green means Grow. Auto Loans from Grow Financial

Advertising Agency: Rumbo, Tampa FL, USA
Creative Director: George Zwierko
Art Director: George Zwierko
Copywriter: Fabian Yépez
Additional credits: Clear Channel Outdoor
Published: June 2012

May 02

Striking Superhero Hoodies – This Geeky Sweatshirt is Perfect for the Iron Man 3 Release (GALLERY)

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(TrendHunter.com) Any Iron Man enthusiast looking to go all-out for the third instalment of the movie franchise will definitely want to check out these extremely detailed superhero hoodies, which pays tribute to the…

May 02

Missing Kids Stamps: Missing Children’s Network

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URL: http://missingkidsstamps.ca

Lowe Roche and The Missing Children’s Network launches Missing Kids Stamps campaign today, with goals of raising awareness and honouring children and reuniting families.

Advertising Agency: Lowe Roche, Toronto, Canada
Executive Creative Director: Sean Ohlenkamp
Group Creative Directors: Mark Mason, Jane Murray
Account Supervisor: Linda Carrington
Designer: Joel Derksen
Illustrator: Jennifer Duong
Producer: Neal Owusu
Music & Sound Design: Keen Music
Strategic Planner: Jonathan Daly

May 02

66°NORTH: Jacket

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Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Andre Price, Jan-Florian Ege
Designer: Sönke Jansen
Copywriters: Andre Price, Jan-Florian Ege
Account Managers: Thomas Eickhoff, Denise Ewald
Production: Moving Images Judith Uhrlau
Filmproduction: *CZAR*
Director: Reynir Lyngdal
International Executive Producer: Jan Fincke
Executive Producer: Einar Sveinn Þórðarson
International Producer: Niko Maronn
Producer: Valdimar Ármann
Art Direction: Egil Viðarsson
DoP: Ásgrímur Ásgrímur Guðbjartsson
Postproduction: Harvest Digital Agriculture
Sounddesign&komposition: The German Wahnsinn Team
Sounddesigner: Philipp Feit