(TrendHunter.com) If you’re longing for the ocean but don’t have the opportunity to head down to the beach anytime soon, then these breezy seaside editorials will offer up a perfect alternative to…
Focus sur le réalisateur Tom Jobbins qui a dirigé le dernier clip pour le morceau « We Can Be Ghosts Now » de Hiatus. Une histoire d’amour entre des triangles colorés en technique stop-motion. Un travail sur les formes et les couleurs à découvrir en vidéo et en images dans la suite de l’article.
(TrendHunter.com) If you’re looking to spruce up your patio area for this summer’s festivities, some crocheted patio swings could totally transform your outdoor area into a haven. Imagine relaxing on a…
Advertising Agency: 180LA, USA
Executive Creative Director: William Gelner
Creative Director: Amir Farhang
Head of Production: Natasha Wellesley
Agency Producer: Colleen Wellman
Art Director: Marcus Cross
Copywriter: Kevin Steele
Head of Account Management: Chad Bettor
Account Manager: Lauren Wax
“Don’t text and die. Road safety message from Parents Of Road Victims.”
Advertising Agency: Happiness, Brussels, Belgium
Executive Creative Director: Dominique van Doormaal
Art Director: Diederik Jeangout
Copywriter: Karen Corrigen
Photographer: Andres Serrano
Retoucher Yelle Van Den Bruaene
Advertising Agency: M&C Saatchi, Sydney, Australia
Agency Producers: Dennis Di Salvo, Harry Lowell
Creative Director: James Bray
Copywriter: Courtney Culp
Art Director: Melissa Neborsky
Production Company: dillygent&son
EP: Dilly Gent
Producer: Ross Levine
Director: Lorenzo Fonda
DP: Jackson Hunt
Production Designer: Eric Archer
Editorial Company: Bonch
Producer: Jennifer Chavarria
Editor: Anthony Cerniello
Online Editor: Bill Pollock
ROC STARS is a TV show on the Ztele chain. It is a 7 part documentary show about the life of mine workers, putting them forward as real stars. ROC, in French, means “stone”, hence the play on words with “rock”.
Advertising Agency: Les Evades, Montreal, Canada
Creative team: Les Evades
Photographer: Alain Desjean
(TrendHunter.com) Any cat lover out there looking to show some appreciation toward their furry friends will definitely want to check out these funky feline fashion styles, which allows pet owners to deck out their…
Coup de cœur pour les travaux du photographe allemand Mattias Heiderich qui aime composer des clichés très épurés. En résulte cette récente série appelée « Kali ». Des clichés de roches et de sable à la limite du surréaliste, avec un rendu impressionnant, comme si le temps s’était arrêté. A découvrir dans la suite.
(TrendHunter.com) If you are handy with tools, why not spend a day building a piece of manly outdoor party furniture to show off your talents and create something totally functional?
This Rustic table has a…
(TrendHunter.com) If you feel like adding some new pieces of jewelry to your collection without having to spend a fortune, then these upcycled milk jug necklaces are a great way to utilize items you already have and…
(TrendHunter.com) Normally desserts are supposed to make you hungry and kick yourself for deciding to start a juice cleanse, but Mumbai Cakes and Cupcakes has decided to turn that tradition on its head with bloody…
(TrendHunter.com) If you’re looking to get in the summery mood and change up your hairstyle to reflect the wonderfully warm weather, then these fun spring hair tutorials will get you ready for any backyard BBQ…
(TrendHunter.com) Any comic book enthusiast looking to outfit their computer accessories with something heroically amazing, will want to get their hands on these superhero gauntlet USBs, which pays tribute to the…
(TrendHunter.com) Sometimes your DIY projects don’t require something as long and finicky as a tape measure, so the Trimline is a much smaller scale alternative. The tiny utensil assists you in making markings…
Almost half of sandwiches consumed last year were bought at restaurants rather than made at home, according to data released by Technomic. Players like Subway have long capitalized on the trend, while others such as Jimmy John’s, McAlister’s Deli, Jason’s Deli, Firehouse Subs, Jersey Mike’s and even McDonald’s and Panera are working to gain ground in a category that Technomic values at $27.7 billion.
That’s a lot of bread.
According to the consultant’s 2012 Sandwich Consumer Trend Report, sales in the sandwich category are up 4.8% since 2010. Yet sandwich consumption overall hasn’t been gaining huge ground.
Corvette says there is a substitute for Porsche. And it’s the all-new 2014 Corvette Stingray hitting showrooms this fall.
General Motors’ Chevrolet and ad agency Commonwealth, Detroit, are plotting an ambitious marketing strategy for one of the automaker’s biggest launches of the year.
Chevrolet will market the seventh-generation vehicle toward loyal Corvette owners, but also wants to “conquest” U.S. consumers who prefer European two-seaters from Porsche, Mercedes-Benz and Audi. It’s taking special aim at its biggest rival in the premium-sports-car segment: Porsche, whose North America creative business, which has been handled by Cramer-Krasselt, is in review.
Back in 2006, Ad Age published a sobering statistic: The average tenure of chief marketing officers was a troublingly short 23 months. The latest figure, released last week from executive-search firm Spencer Stuart, shows a radically different picture — CMOs are sticking around an average of 45 months. So what’s behind nearly a doubling of CMO tenure during a time frame in which the job has only gotten tougher due to recession, a still-shaky economy and upheaval in adland as digital, social and data management reshape the marketing landscape?
The answers: a recession, a still-shaky economy and upheaval. The increased complexity of the job has made CMOs more fulfilled, challenged and respected, resulting in a big shift in how long they stick around.
“The reality of the economic downturn, which has been somewhat on-again, off-again, has led to CEOs understanding the power of brands, strong brands,” said Alison Lewis, who has been senior VP-Coca-Cola North America marketing since mid-2011. “Building strong brands requires more continuity.”
1. Reddit has become, simply put, mainstream media.
As noted in Ad Age recently, Reddit closed out 2012 with more than 37 billion page views and 400 million unique visitors. Even people who don’t check the so-called social-news site regularly — or at all — constantly experience the Reddit Effect because …
2. The mainstream blog media is almost ridiculously (even pathetically) dependent on Reddit.
Procter & Gamble Co., the world’s biggest advertiser, is preparing to lengthen the time it takes to pay agencies — a move that will ripple through the industry in years ahead.
The policy stretches payment terms to 75 days from the previous 45 across a wide range of vendors, according to people familiar with the matter. P&G is softening the blow of the move, originally reported by The Wall Street Journal, by helping suppliers get paid in as little as 15 days by banking on the company’s strong credit rating to get financing at lower rates.
P&G Global Brand Building Officer Marc Pritchard said the new policy will be implemented with agencies as new contracts take effect. He added that it’s similar to moves other companies are making.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
