
Target is looking to Facebook to drive more foot-traffic in stores. The retailer is launching 700 new offers this week with a social twist: claiming them generates automatic Newsfeed posts on Facebook, unless the user turns them off.
The deals, eventually expected to balloon to about 1,000, are part of the retailer’s new digital savings program, built with Facebook and dubbed Cartwheel. The program, with the tagline “A whole new spin on saving,” launches in beta mode on Wednesday and gives consumers the opportunity to curate and share deals with friends, as well as redeem deals in store.
For now, the deals will be limited to a percentage off and will only be good in store — Target is hoping Cartwheel will serve as a traffic driver. That also allows the marketer to offer a variety of deals for groceries, which are only available in store. The program is only available in the U.S.
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