Vodafone McLaren Mercedes displayed its new Twitter handle, @McLarenF1, on the front wing endplate of the team’s cars during the Spanish Grand Prix, held at the weekend.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Director: Harold Einstein / Station Films
Executive Producer: Eric Liney / Station Films
Editor: Chuck Willis / Cutting Room
Executive Producer: Melissa Lubin / Cutting Room
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Business Manager: Kelly McCann
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Anubhav Khatri came to us with the usual client problem. ‘I want instant fame for my store but I don’t have any money.’ Given that it was a specialized knives store, we told him to not do advertising. Rather spend some money on a unique set of visiting cards, which will work as advertising for him. We presented him with the idea of visiting cards made to look like impossibly thin fruit/vegetable slices. So that , the cards would give a tactile experience of the quality of knives he was selling. A specialized store suddenly became known to a wider community and now Anubhav bBhai’s shop is the place to buy quality knives from in Agra.
Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra, Virendra Tivrekar
Art Directors: Abhishek Dey, Virendra Tivrekar, Sanjog Karulkar
Copywriter: Sambit Mishra
Photographer: Satya Gaud
The post Anubhav Knife Store by Eleven Brand Works appeared first on desicreative.
(TrendHunter.com) With these wicked new wallpaper designs from Mr. Perswall, your walls don’t need to be drab and bare any longer. In fact, these wallpaper designs can make any room look a little bit bigger and…
Here’s your upfront week map, from USA’s show down at Pier 36 to Fox’s big pitch up at The Beacon Theatre.
Check our 2013 TV Upfront/Digital Newfront calendar for a comprehensive list of events and see our Complete Upfront Coverage page for live blogs, reports and trailers for new shows.
Click on the map markers for more info.
While it can be invigorating to declare the upfronts anachronistic, obsolete or dead, you could easily argue the opposite: that they’re more important, wanted — indeed needed — than ever.
First, let’s make the distinction between the big party and the actual negotiation for advertising dollars. This week’s broadcast-TV upfronts will have both, in spades. Audience fragmentation is the new normal, but broadcast still aggregates the biggest crowds. And after these big parties are over, possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how $9 billion of the $62 billion U.S. TV ad market will be spent next year.
Agency folk love to complain about upfronts: there are too many; they’re not real if there’s no negotiation; they’re a waste of time and energy, etc, etc. But rather than listen, watch what they do. This is the time of year when the most powerful ad execs in the nation stand in line — line! — to get into Carnegie Hall and Lincoln Center to hear the pitch, see the clips and laugh along with the stars.
1. Google CEO Larry Page will rethink default privacy settings for Google Glass after embarrassing Google Glass video footage of him pleasuring himself — by Googling himself (Larry Page net worth, Larry Page private jet …) — leaks to Valleywag.
2. In the wake of President Obama’s joke at the recent White House Correspondents’ Dinner about the rise of BuzzFeed as a media phenomenon — “I remember when BuzzFeed was just something I did in college around 2 a.m.” — congressional Republicans will launch a formal investigation into exactly what post-toke munchies Obama consumed at Columbia and Harvard (chips? candy bars? day-old pizza?) in an attempt to get him in trouble with first lady Michelle Obama, who is famously an advocate for a healthful diet.
There’s not much CBS head honcho Leslie Moonves loses sleep over: not viewer fragmentation; not Aereo, or Dish Network’s Hopper; not “The Walking Dead,” “Duck Dynasty” or “House of Cards.”
CBS is entering the upfronts — the time when TV networks secure advertising dollars for the fall season — in a strong position. Not only is it No. 1 in total viewers, a title the network has held 10 of the past 11 years; it’s also No.1 among adults 25 to 54 and the most-watched among the advertiser-coveted 18-to-49 demographic for the first time since the 1991-92 season.
Even so, it’s impressive that Mr. Moonves doesn’t break a sweat when he insists CBS will parlay that reach into high-single to low-double-digit percent increases in cost-per-thousand rates from advertisers this year.
Bryan Wiener calls them “perverse.” Scott Chapman thinks they can be flawed. And Harris Diamond is a “strong believer” in the concept.
Several of McCann WorldGroup’s clients have implemented such arrangements and Harris Diamond, the agency’s chairman-CEO, says he thinks more will follow.
“I’m a strong believer in incentivization,” he said. “The issue is the definition. Is it a true incentivization? It has to have a shared-reward aspect — it can’t be just to get back to where you were on basic costs. These contracts require a lot of thought on both sides, and not all clients are willing to take that risk and maybe have to pay us more, so sometimes the talks go nowhere.”
It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say “play it straight” to win up to $5,000.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say “play it straight” to win up to $5,000.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
It pays to get the order right.
Pick any four nymbers 0-9, choose the order you want them in and say “play it straight” to win up to $5,000.
Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Richard Sharp, Mike Sullivan
Senior Art Director: Matt Knapp
Senior Copywriter: John Downing
Digital Artists: Toby and Pete
Photographer: Toby Burrows
Art Buying Manager: Jane Piampiano
Typographer: Juan Carlos Pagan
Retoucher: John Cason
Production Artist: Beata Molska
Print Producers: Christie Dwyer, Joan Elsesser
Project Manager: Julie Evicmen
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Idea to show freshness of McDonald’s offer. It started in Warsaw and will be continued in major Polish cities during the summer.
Advertising Agency: DDB, Warsaw, Poland
Creative Directors: Zuzanna Duchniewska-Sobczak, Maciej Waligora
Art Director: Magdaleda Drozdowska
Copywriter: Mateusz Ksiazek
Illustrator: Pawel Kozlowski
Chalk-graffiti artist: Stefan Szwed-Strozynski
Case DOP / Director: Kuba Kijowski
Agency production: Katarzyna Seyfried, Ela Mielcuch
Group Account Director: Nazar Al-Khouri
Account Manager: Anna Polka
Production company: Krewcy Krawcy
Art studio: Good Looking
Advertising School: Miami Ad School, São Paulo, Brazil
Orientation: Dogura Kozonoe
Art Director: André Rival
Copywriters: Heloísa Ribeiro, Yuri Sampaio
An unwanted mongrel was looking for shelter. A humble couple gave it a home. And the mangy dog they saved paid up. She used her own face to stop a motorcycle from crushing the couple’s little girl. Kabang recovered. Still the ever vigilant dog, all heart with only half a face. Somehow, our product concept celebrates dog virtues that at times we find greater than what the best of us can give.
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013
The Western Front saw fur and four legs in action. A wet nose saved an entire regiment from blinding gas attacks and German spies. Slobbering became the comfort of the wounded. In all 17 battles, Sergeant Stubby made front page during World War I. Deserving no less than the Purple Heart, we can only honor courage not with K-rations but with sincerity, science and awe combined.
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013
At a train station, Hachiko waited for his master to be back from work. He kept on even after the man’s death, rain or terrible snow, for 9 years until the faithful Akita waited his last. This is just one of the many canine deeds when a man’s greatness falls short of a dog’s goodness. To painstakingly come out with a really good doggie meal is one small way of giving back.
Advertising Agency: Grey, Makati City, Philippines
Chief Creative Officer / Executive Creative Director / Copywriter: Ompong Remigio
Creative Director: Mel Aguinaldo
Art Director / Illustrator: Peter Raphael Mutuc
Published: March 2013
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Associate Creative Director / Art Director: Marcel Yunes
Associate Creative Director / Copywriter: Rick Williams
Executive Producer: Angelo Ferrugia
Executive Music Producer: Melissa Chester
Senior Account Director: Tara DeVeaux
Account Director: Leland Candler
Account Executive: Gisell Galan
Business Affairs: Paul Cisco
Production Company: Caviar Content
Director: Reynald Gresset
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Producer: Louis Saint Calbre
Director of Photography: Glynn Speeckaert
Editorial Company: Final Cut
EP: Stephanie Apt
Producer: Viet-An Nguyen
Editor: Stephen Berger
Assistant Editor: Geoff Hasting
Online Editor: Cecil Hooker
Online Producer: Alek Rost
Visual Effects: Eight VFX
Executive Producer: Shira Boardman
Creative Director: Baptiste Andrieux
Roto: Absolute
Color: Company 3
Colorist: Tom Poole
Sound Design / Mix: The Royal T. Room
Sound Designer / Engineer: T. Teressa Tate
Music: Stimmung, Pulse Music
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Associate Creative Director / Art Director: Marcel Yunes
Associate Creative Director / Copywriter: Rick Williams
Executive Producer: Angelo Ferrugia
Executive Music Producer: Melissa Chester
Senior Account Director: Tara DeVeaux
Account Director: Leland Candler
Account Executive: Gisell Galan
Business Affairs: Paul Cisco
Production Company: Caviar Content
Director: Reynald Gresset
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Producer: Louis Saint Calbre
Director of Photography: Glynn Speeckaert
Editorial Company: Final Cut
EP: Stephanie Apt
Producer: Viet-An Nguyen
Editor: Stephen Berger
Assistant Editor: Geoff Hasting
Online Editor: Cecil Hooker
Online Producer: Alek Rost
Visual Effects: Eight VFX
Executive Producer: Shira Boardman
Creative Director: Baptiste Andrieux
Roto: Absolute
Color: Company 3
Colorist: Tom Poole
Sound Design / Mix: The Royal T. Room
Sound Designer / Engineer: T. Teressa Tate
Music: Stimmung, Pulse Music
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Greg Hahn, Mike Smith
Associate Creative Director / Art Director: Marcel Yunes
Associate Creative Director / Copywriter: Rick Williams
Executive Producer: Angelo Ferrugia
Executive Music Producer: Melissa Chester
Senior Account Director: Tara DeVeaux
Account Director: Leland Candler
Account Executive: Gisell Galan
Business Affairs: Paul Cisco
Production Company: Caviar Content
Director: Reynald Gresset
Executive Producer: Jasper Thomlinson
Executive Producer: Michael Sagol
Producer: Louis Saint Calbre
Director of Photography: Glynn Speeckaert
Editorial Company: Final Cut
EP: Stephanie Apt
Producer: Viet-An Nguyen
Editor: Stephen Berger
Assistant Editor: Geoff Hasting
Online Editor: Cecil Hooker
Online Producer: Alek Rost
Visual Effects: Eight VFX
Executive Producer: Shira Boardman
Creative Director: Baptiste Andrieux
Roto: Absolute
Color: Company 3
Colorist: Tom Poole
Sound Design / Mix: The Royal T. Room
Sound Designer / Engineer: T. Teressa Tate
Music: Stimmung, Pulse Music
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
