Hasta La Creative!

Heineken Ignite: Heineken’s first interactive beer bottle.

Heineken embraces the start-up culture of experimentation because it knows that invention never sleeps.

The brand understands that the best ‘user experiences’ tap into existing consumer behaviors and push technology into the background.

The intent of the Heineken Ignite project was to develop an idea that would create a memorable Heineken experience unlocking the power and possibilities of mobile innovation and technology.

Heineken believes that mobile innovation could offer a much more rewarding experience than just an app and embraced the challenge to think about how the product could be leveraged as an interface to the brand experience.

A prototype of Heineken Ignite will be revealed on 9 April at Milan Design Week as part of Heineken’s Lounge of the Future concept.

Heineken takes its promise to “open your world” even further with the Heineken Ignite project, enhancing the organic way in which the product is used based on social interaction between beer drinkers. This innovative approach lets people be a part of the party in a whole new way and opens up possibilities in social situations.

Advertising Agency: Tribal DDB, Amsterdam, Netherlands

“Be your own boss.”

Advertising Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Alex Strimbeanu
Copywriter: Alex Strimbeanu
Art Director: BobTtoma
Head of Art: Bob Toma
Account Director: Ada Teslaru
Illustrator: Bob Toma

(TrendHunter.com) Inspired by the cult classic Tarantino film, ‘Pulp Fiction,’ the Flare Magazine ‘Pulp Fashion’ editorial takes place on the grounds of a quintessential American motel and…

Advertising Agency: Makani Creatives Pvt. Ltd., Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Prachi More, Prasad Rao
Copywriter: Simran Wadhwa

Why are you a photographer?
Because I think that is the only thing I am good at.

Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Not really, But few things I had In my mind very clear when I started thinking about What I want to do in Life & for my Living,
Rather sitting at one place for the whole day it’s better to explore world around you.
According to me, observing things is much better then to read, write or listen in LIFE.
Work when you want to, not like you have to.

Were there any particular role models for you when you grew up?
My Dad.

Who was the most influential personality on your career in photography?
It’s hard to say just one name because I have been influenced from many people who have come across in my life at different point of time. For Example initial stage of my career there was not much easy access to see, learn and understand other photographer’s who work overseas. The only time you can see their work was in some big exhibition or in books or some international magazine around you. But Now the Scenario has got changed after the computing world. We can easily see anyone’s work just on a click. Few People who really influenced me in Photography are Hardeep Sachdev, Ronny Sequeira, Henri Cartier Bresson, Raghu Rai, Prabhudas Gupta, Herb Ritts, Paolo Roversi, Peter Lindbergh and Annie Leibovitz are few names from the list.

How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
I really don’t know about the couple of decades. I am there from Last 1 decade only . What change I can see clearly is, there is no one eye execution after the digital has come in the market. Film was there, when I was introduced to the world of photography. All photographers use to shoot mostly on film. Art or creative director use to get few Polaroid’s in their hand to see how the final image is going to look like. But now in the digital age interference of all the creative and other Talents has been increased so much that they can get to see each and every frame as a Polaroid. It is equally good and bad that’s what I think. It is very hard to execute what you have in your mind in the beginning of the shoot, when so many people are involved in the execution process your vision gets diluted somewhere, that’s what I think. These day’s I don’t see that individual style which use to be earlier. There was a time we use to guess the photographer who is behind the Image by his own individual style.

Given a choice, no other constraints, film or digital?
ANY TIME “FILM”. It has a History of more then 100 years.

What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
It is still in progress. Agencies should come out from their comfort zone and try new talents.

Where do you get your inspiration?
From the life around.

Was there any time when you wanted to quit photography?
What…  ! ! !
Any current work in Indian Advertising that you find exciting? Especially Print?
Still yet to come on billboards.

Whats your dream project?
Keep on working good.

Who would you want to spend a dinner with?
I prefer my family should be around more than anybody else.

Whats on your iPod?
Indian Ocean, Nusrat, S.D. Burman, R.D. Burman, Mukesh, and few folk and sufi.

Mac or PC?
Was this a Question !!! Really….

The post Nitin Patel : Photography appeared first on desicreative.

“This wouldn’t happen online.”

Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Werner Marais
Art Director: Ismaeel Chetty
Designer: Rowan Foxcroft