Everything for your home at low prices.
Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Senior Art Director: Mikhail Yarovikov
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Viktor Khomenko
Account Manager: Marina Andzhich
Everything for your home at low prices.
Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Senior Art Director: Mikhail Yarovikov
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Viktor Khomenko
Account Manager: Marina Andzhich
Advertising Agency: Focus Brands, Atlanta, GA, USA
Creative Director: Ben Lee
Art Director: Jon Gordon
Copywriter: Brandon Friedman
Animation & Editorial: Blind
Director: Erik Buth
Colorist: Billy Gabor / Beast
Audio Engineer: Gopal Swamy / Acoustech
Original Music: Plied
Published: April 2013
(TrendHunter.com) These gag gifts for mom are the best way to thank that special lady who brought you into this world and subsequently tolerated years of your whiney and needy attitude. With Mother’s Day is…
“Everything for your home at low prices.”
Advertising Agency: Leo Burnett, Moscow, Russia
Executive Creative Director: Mikhail Kudashkin
Senior Art Director: Mikhail Yarovikov
Creative Director of the Design Studio: Dmitry Jakovlev
Designer: Viktor Khomenko
Account Manager: Marina Andzhich
Political campaigns determine who runs government, but can campaign experience help navigate policy for health care, education and other big issues affecting society? Rayid Ghani, chief scientist for the most sophisticated, data-driven presidential campaign thus far — President Barack Obama’s re-election bid — hopes so.
His latest initiative is happening in the president’s adopted hometown of Chicago. The University of Chicago’s Computation Institute and Harris School of Public Policy is accepting applicants for a summer fellowship program that Mr. Ghani is spearheading. The “Data Science for Social Good” program will allow 35 to 45 students, most of them graduate-level, to apply their knowledge of statistics, data-mining, machine learning, computer science and other data-related skill sets to society’s pressing issues.
“My goal is to figure out how you help a lot of people by working on big data and analytics directed toward large social problems,” said Mr. Ghani, naming public safety, health care and education among them. Program fellows will pair with mentors starting June 1 to kick off what Mr. Ghani hopes to eventually become a larger, yearlong program.
Na sua opinião, o que é mais perigoso, a história de Chapeuzinho Vermelho, jogar queimada – ou dodgeball – e um Kinder Ovo ou um armamento pesado? A resposta é bastante óbvia, mas por incrível que pareça é a história infantil, o jogo e o chocolate que foram banidos nos Estados Unidos, enquanto as armas continuam presentes no cotidiano da maior parte dos cidadãos. E é isso o que mostra a campanha que a Grey criou para a Moms Demand Action For Gun Sense In America, entidade que defende uma legislação visando um controle maior e melhor das armas.
A série impressa conta com três imagens que mostram, em cada uma delas, duas crianças segurando os objetos em questão, sob um título que diz:
“Uma criança está segurando algo que foi banido na América para protegê-las. Adivinhe qual.”
Chapeuzinho Vermelho foi banido porque a menina levava vinho na cesta para a vovó. Queimada, por ser considerado um jogo muito violento. E Kinder Ovo, em nome da segurança das crianças.
A campanha também conta com um comercial forte e ao mesmo tempo muito triste. A imagem mostra uma arma sendo disparada e cada bala com o nome de uma cidade onde ocorreram tragédias causadas por atiradores, como Columbine, Aurora e Newtown, para citar algumas. Enquanto isso, ouvimos a voz de pessoas falando a respeito, inclusive pais de vítimas.
Enfim, é uma campanha forte e ao mesmo tempo triste, mas que esperamos ser eficiente para evitar outras tragédias.
Post originalmente publicado no Brainstorm #9
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Public Health England, the newly-creative executive body of the Department of Health (DH), has released its first marketing strategy.
Seat, the Volkswagen-owned car marque, has puts its pan-European advertising and media accounts up for pitch.
The IPA has called for the Government to overhaul its Tupe guidelines in response to a consultation process, so employees do not have to automatically transfer from one agency to another with an account.
Focus sur Ian Davis, un artiste qui imagine de superbe peintures à l’acrylique sur du lin représentant des foules de personnes dans des lieux et situations diverses. Des créations visuellement très impressionnantes et variées, à découvrir en images et en détails dans la suite de l’article.
Smyths Toys, the high-street retailer, has appointed TBWA\Manchester to handle its £11m ad account.
Yes, kids, it’s time to get those portfolios in shape as the annual Portfolio Night event is just a month away. The 11th annual installment of the recruiting/review event will take place simultaneously on May 22 in 24 participating cities around the world including Athens, New York and Tokyo. For the first time, Portfolio Night, which was founded by IHaveAnIdea, will be presented by the Art Directors Club, with this year’s theme being the “3-Hour Job Hunt” (promo video produced with 360i and starring IHAVEANIDEA founder/current ADC executive director Ignacio Oreamuno above).
Anyhow, tickets for the event are now on sale. Over the weekend, Tokyo celebrated its first time participating in Portfolio Night by launching the horror-themed promo below. Being fans of the genre, we just couldn’t resist.
New Career Opportunities Daily: The best jobs in media.
Credit-card firms are selling their credit-card transaction data for digital advertising and other marketing efforts, but they’re not exactly broadcasting the fact for fear of consumer backlash.
Mastercard Advisors launched its Information Services division around two-and-a-half years ago and in recent months has been approaching media-agency trading desks with an enticing offer: data representing 80 billion consumer purchases.
American Express has also turned its transaction data into a revenue stream through its Business Insights consulting division which has aimed direct mail and online offers to card holders on behalf of advertisers for years, though on an aggregate level. More recently, AmEx has modeled audience segments for use in online ad targeting. The company declined to name any partners in the endeavor, but stressed the AmEx data models don’t allow for direct targeting of its card holders.
Credit-card firms are selling their credit-card transaction data for digital advertising and other marketing efforts, but they’re not exactly broadcasting the fact for fear of consumer backlash.
Mastercard Advisors launched its Information Services division around two-and-a-half years ago and in recent months has been approaching media-agency trading desks with an enticing offer: data representing 80 billion consumer purchases.
Mastercard recently aligned with Maxpoint, a digital-ad firm that combines lots of publicly available information, such as data from Secretaries of State and health data from the Centers for Disease Control, to define audiences within specific ZIP code regions. The Mastercard information is “the first credit-card data set that we’ve incorporated into our system,” said Maxpoint CEO Joe Epperson.
The legend goes that a lot of men have issues in the men’s room when somebody is looking at them.
Adidas and the BBC are expected to join the National Lottery and Sainsbury’s as new partners of British Athletics, as the governing body ramps up its commercial offering.
IPC Media, the publisher behind Marie Claire and NME, has overhauled its advertising offering with a series of new content formats, research projects and services.
The Guardian has launched a citizen journalism platform where readers can submit stories, videos and pictures, which will be published on the new GuardianWitness site.
To expand on what tipsters were telling us yesterday, yes, Marc Blumberg, currently president at MEPlusYOU–aka the agency formerly known as imc2–is turning his attention to his consumer shoe brand that he launched with his wife, Sharon. So, what does this mean exactly? Well, the folks at the agency echo what we’ve been hearing on the Spy line, mainly that the 16-year vet will be transitioning into a “key advisor” role at the agency so he can split time between his shoe venture and MEPlusYOU. In turn, Blumberg will be transitioning some of his agency responsibilities to current MEPlusYOU CEO, Doug Levy.
We’re still trying to get the actual name of the shoe company launched by Blumberg, which we’ve been told is “built on the principles of relationship era marketing and conscious capitalism.” Take that as you will. Along with Blumberg’s transition, MEPlusYou says that it’s made a key addition to its leadership team, which will be revealed in the next week or so. Update: Blumberg’s shoe company is called Chooze Shoes.
New Career Opportunities Daily: The best jobs in media.
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