Hard working. Good beering
Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Strategy: Victoria Makarova
Art Director: Liliia Chornaia
Copywriters: Andrey Latanskiy, Oleg Kiselitsa
Designer: Dmitriy Smirnyi
Post production: Elena Burkovskaia
Photographer: Vladislav Yakimenko
Producer: Ulia Pavliuk
Published: April 2013
Hard working. Good beering
Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Strategy: Victoria Makarova
Art Director: Liliia Chornaia
Copywriters: Andrey Latanskiy, Oleg Kiselitsa
Designer: Dmitriy Smirnyi
Post production: Elena Burkovskaia
Photographer: Vladislav Yakimenko
Producer: Ulia Pavliuk
Published: April 2013
Hard working. Good beering
Advertising Agency: Kinograf, Kiev, Ukraine
Creative Director: Vitaliy Kokoshko
Strategy: Victoria Makarova
Art Director: Liliia Chornaia
Copywriters: Andrey Latanskiy, Oleg Kiselitsa
Designer: Dmitriy Smirnyi
Post production: Elena Burkovskaia
Photographer: Vladislav Yakimenko
Producer: Ulia Pavliuk
Published: April 2013
Advertising Agency: Snoop, Barcelona, Spain
Creative Directors: Dani Campmany, Xavi Galbis
Art Director: Xavi Galbis
Copywriter: Dani Campmany
Production Company: Igloo Films
Director: Alex Julià
Executive Producer: Mireia Martinez
Music: Grizzly Bear
(TrendHunter.com) It seems like today having your nails painted at all times is an absolute must, and these meticulously manicured nails are a notch above your average bright varnish complete with a shiny topcoat….
If there is no planet, where will you drive?
Advertising Agency: Draftfcb, Tel-Aviv, Israel
Creative Director: Tal Perlmuter
Art Director: Nir Gutraiman
Copywriter: Efrat Abudi
Account Director: Yael Nizan
Account manager: Adi Margalit
Published: April 2013
The Massive Human Collaboration Project é uma empresa focada em ajudar no desenvolvimento de projetos, através do modelo de colaboração, parceria e sociedade. Basicamente, a plataforma visa conectar ideas bacanas a serem colocadas em prática, às pessoas ao redor do mundo com habilidades que podem agregar ao desenvolvimento e sucesso do projeto.
Em vez da relação chefe/funcionário, do papel de incubadora ou ferramenta de crowdfunding, o MHCP foca em criar parcerias, ou seja, encontrar sócios.
Todo o processo é realizado através da plataforma digital, onde os projetos são apresentados. As pessoas se inscrevem de acordo com a suas habilidades, podendo acessar as regras de sociedade, cronograma e o plano de gestão disponíveis, para que tenha em mente o compromisso com o projeto.
Hoje, o MHCP está com 3 projetos em andamento: um canal de boas notícias feito por jovens das comunidades do Rio de Janeiro, um aplicativo para acordar crianças de um jeito divertido e um projeto chamado Re.member, que guarda as boas memórias que você tem da vida para te entregar no futuro.
O MHCP discute sobre o valor do trabalho e de skills como moeda de troca nesta nova economia, em que o bom resultado e a satisfação estão cada vez mais ligados às relações, à parceria e à colaboração.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
(TrendHunter.com) These cat collars are perfect for anyone who has ever wanted a lion as a pet but doesn’t want to deal with the feedings, clean-up and inevitable mauling that comes with being a lion owner….
Advertising Agency: Doom&Dickson, Amsterdam, Netherlands
Client Service Director: Frieda Ulsamer de Waard
Art Director: Dennis Baars
Copywriter: Erik Falke
Production company: Doom&Dickson
Director: Daniel Eskils
Executive producer: Niels Scheide
Editor: Will Judge / The Gentlemen’s club
Colorist: Brian Krijgsman
Music supervision: Niels den Otter / Audentity
Music: Radar Detector of Darwin Deez
Camera: Gabor Deak
(TrendHunter.com) For many hardcore gamers, the difference between real life and video games can be a blurry line; a line that becomes even blurrier after checking out these 16-Bit images imposed over real backgrounds….
(TrendHunter.com) This novelty motorcycle helmet by NLO MOTO mimics Predator’s head. I can’t think of a more badass way to ride around on the streets, especially with the dreadlocks flowing in the wind….
(TrendHunter.com) Inspired by the embroidered sunglasses seen on the Ulyana Sergeenko couture runway, this stylish sunglasses tutorial can turn any pair of basic shades into spring or summer fashion statements….
(TrendHunter.com) Designer Ron Arad redefines the future of sunglasses with his new 3D-printed designs. The new collection is called ‘Springs’. The frames of these glasses are made out of a nylon powder…
(TrendHunter.com) Diamonds are a girl’s best friend and the Grillz photograph series by stylist Jessica Mycock and photographer Christian Ferretti shows a new way to wear them. Grillz is a close-up shot series that…
(TrendHunter.com) This Harrison Ford shirt by Terry Peppers is a funny crossover of Indiana Jones and Star Wars, the two movie roles that put Harrison Ford on the map. They have collided in an impressively witty way,…
Ever since McDonald’s started serving up 59 hamburgers and supermarkets launched private-label lines, value has come to mean one thing — cheap. But a new realization is sinking in among marketers: It can’t stay that way if brands are going to survive the dodgiest economic-recovery narrative this side of Lindsay Lohan.
America’s top marketers, from Procter & Gamble to McDonald’s and Ford Motor Co., are trying — with varying degrees of success — to shift consumers’ perception of value from a product that’s bargain-priced to one that’s convenient, efficacious or high-quality enough to command a premium price.
Brands can no longer bide their time, fending off store-brand options while waiting and hoping for consumers’ wallets to fatten. About 40% of the U.S. population is still downtrodden, concerned or otherwise worried about their financial futures, according to IRI research.
Pearle Vision has a new brand and image campaign in its sights.
The unit of eyewear giant Luxottica has been receiving a lot less marketing attention than sibling LensCrafters, which saw $48.5 million in measured media last year compared to Pearle’s $14 million, according to Kantar Media figures. But that looks to be changing as Pearle preps a new logo and TV spots expected to break this week.
The company declined to discuss the push, but on its Facebook page Pearle is using the mantra “Your eyes give you so much. Now it’s time to give them something back.”
At various points last week, it seemed as if there were a couple parallel, intense manhunts going down: first and foremost, the Boston Police Department and the FBI’s search for the Boston Marathon bombers, but also the media’s manhunt for the miscreants, rumormongers and incompetents in its ranks and beyond who turned last week into an orgy of misinformation and flawed reporting. In fact, sometimes it seemed as if a lot of the media spent much of last week trying to obliterate any remaining trust in media.
Let’s examine the media-world suspects and their guilt. OK, alleged guilt.
Qoros, a new automaker from China, is aiming to be the first Chinese car brand accepted on an international level. And it plans to do so by rethinking the traditional auto-marketing standard — speed and open roads — and creating a practical, more “social” vehicle suited to urban life.
Unlike other Chinese car companies, typically known for substandard, unsafe vehicles, Qoros is a venture between Israel’s richest man and state-owned Chinese automaker Chery Automobile. It employs European executives and designers who are veterans of companies like Volkswagen and BMW.
“We are a Chinese company in the sense that we are born in China, one of our parents is Chinese,” said Stefano Villanti, Qoros’ head of sales, marketing and product strategy, speaking from his office overlooking Shanghai’s Oriental Pearl Tower. “On the other hand, we make international-level product.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
