Hasta La Creative!

Advertising Agency: DDB, Colombia
Chief Creative Officer: Rodrigo Bolívar
Executive Creative Director: Rodrigo Dávila
Creative Director: Juan Carlos Palma, Juan Carlos Espitia.
Copywriter: Juan Alvarado
Art Director: Mario Siabatto
Producer: Darío Lozano
Account: Juanita Guerrero, Valentina Hoyos
Production House Company: Colombo Films
Producer: Camila Rodríguez
Director: Rafa Martínez
DOP: Manuel Castañeda, Rafa Martínez
Editing Company: Mompozt
Music: Audiopost
Post: Mompozt
Animation: Makaco

Découverte de la vidéo intitulée « The Ice Man » et pensée par Alex et Julia Horner. Montrant l’artiste Trevor Pearson réaliser une sculpture de glace magnifique, ces œuvres sont ensuite mises à la disposition de passants dans la rue, leur proposant de casser avec un marteau les créations. A découvrir dans la suite.

(TrendHunter.com) Coming fresh off the heels of the being named the World’s Most Beautiful Woman by People Magazine, Gwyneth Paltrow decided to flaunt the body behind her latest title at the Iron Man 3 red…

A correction has been made in this story. See below for details.

Did HTC just land power-pitchman Danny McBride to flog its HTC One? Someone claiming to be his alter ego, Kenny Powers, the character from HBO’s hit comedy series “Eastbound & Down,” has been tweeting endorsements for AT&T and HTC’s latest smartphone, as well as tweaking Apple.

And while it turns out that the entity called @KFUCKINGP, despite having a massive Twitter following, is not officially associated with the show or HBO, HTC did get a phone in the hands of the Twitter user.

Continue reading at AdAge.com

Visual effects company Light of Day teamed with the WAT-AHH! Foundation, a brand of bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, to be held in New York and Los Angeles on May 1.

The event will gather 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the spot which supports First Lady Michelle Obama’s “Let’s Move!” initiative

The PSA features a collection of hot, young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted.

This is what’s referred to as aspirational marketing. Show all the fatties what they could look like if only they got all their asses and stopped playing video games all day. Of course, this could also result in, “Fuck it, I’m never gonna look as hot as Jessica Sanchez!”

San Francisco-based designer Alex Cornell slapped together an instructional chart about where to go on a first date, and I have to say he's pretty much on point. In some cases, he's even being too nice. Anyone who takes a first date to a sports bar deserves the crappy evening ahead of them, in my opinion. I'd also argue with him about house-party dates if we were in the same room, because unless something like this happens, they're generally awkward for the other person. But whatever, those are minor nitpicks. Alex made a pretty helpful (and respectful) date-advice poster, with none of that obsessive, dating-as-a-science Ted Mosby crap or any fratty PUA weirdness. His seating-suggestions poster is similar in tone, and similarly helpful, although the visuals are a bit lazier.