Hasta La Creative!

MediaCom, ZenithOptimedia and ITN are among eight businesses to sign up to GoThinkBig, the work experience scheme from O2 and Bauer Media.

When Maurice Levy announced a five-year, $4 billion acquisition plan last week, it felt like a big undertaking in what marks the final phase of his 40-year career at Publicis Groupe. But it was also a commentary on what the French ad giant’s CEO is not doing: buying a rival holding company.

“A lot of people think as a last move I should acquire IPG,” Mr. Levy said, referring to the Interpublic Group of Companies. “This is not something we are contemplating. … Why should we go after a holding company and through a restructuring? I’m just trying build something rock-solid.”

Something, he says, that can withstand some of the early mistakes “a successor will inevitably make” — much like missteps that Mr. Levy acknowledges he made in the “80s after Marcel Bleustein-Blanchet passed him the torch.

Continue reading at AdAge.com

Après l’incroyable film Altered Route, le réalisateur Brett Novak collabore une nouvelle fois avec le skate-boarder de talent Kilian Martin pour nous délivrer la vidéo intitulée « India Within ». Des images splendides tournées en Inde, le tout sur une musique de Patrick Watson. A découvrir dans la suite.

Short rationale: Everyday we have several applications working in the background which use up the resources of our Smartphone unnecessarily. To solve this, we’ve created the Audi start-stop app, an app which applies the same principle as the Audi start-stop system: a system of energy saving that turns off the engine when the car stops at a traffic light and turns it on again when the car starts. So we made this simple app that uses this same principle to save phone battery. The app detects which applications have been open longest without being used and sends an alert to the user to close them. This way it saves battery and makes the phone an even more efficient tool.

Advertising Agency: DDB, Barcelona, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Director: Jaume Badia
Copywriter: Andrés Travi
Art Director: Javier Rodríguez
Technical Director: Emilio González
Account Director: María José Moreno
Account Executive: Meri Cots
Digital Partners: RSB Media

Sir Martin Sorrell, the WPP Group chief executive, and Mark Zuckerberg, the Facebook co-founder, are represented as the two faces of media this week – that’s old media and new media – in terms of executive pay.

Advertising Agency: Kommunikationsbureauet København, Copenhagen, Denmark
Crreative Director/Art Director: Tobias Rosenberg
Creative Director/Copywriter: Peter Farver
Director: Mikkel Munch-Fals

This month’s Marketing contributors Sir John Hegarty and marketer Will Harris recount the best piece of marketing they have seen in recent weeks.

The Shoppyland is the biggest shopping center in the middle region of the canton Berne. Over the last years, the duck of the logo was animated in various advertising campaigns and as give-aways, in different looks and guises. A jubilee book should reflect this brand story.

“Shoppyland. The Book. A brand story.”

Advertising Agency: KOMET, Switzerland
Creative Director: Thom Pfister
Copywriters: Antonia Bekiaris
Art Director: Roland Zenger, Joël Weber
Graphic Design: Natalia Funariu
Advisory Service: Simon Schatzmann, Emma Isolini

Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening.

In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time).

So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photography: Shutterstock
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu

(TrendHunter.com) Mother’s Day jewelry is the perfect present to give to Mom on May 12th. Instead of flowers or another generic piece of jewelry, how about giving mom a gift designed by you? 

BlissLiving….