You are not here
Advertising Agency: Sancho BBDO, Bogota, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Creative Directors: Damian Montañez, Cristian Alzate
Art Directors: Camilo Jiménez, Daniel Marín
Copywriter: Jose Luis Rueda
Illustrators: Miguel Taubín, Camilo Jiménez
Account Directors: Natalia Pérez, Laura Luque
You are not here
Advertising Agency: Sancho BBDO, Bogota, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Creative Directors: Damian Montañez, Cristian Alzate
Art Directors: Camilo Jiménez, Daniel Marín
Copywriter: Jose Luis Rueda
Illustrators: Miguel Taubín, Camilo Jiménez
Account Directors: Natalia Pérez, Laura Luque
You are not here
Advertising Agency: Sancho BBDO, Bogota, Colombia
Chief Creative Officers: Hugo Corredor, Giovanni Martinez
Creative Directors: Damian Montañez, Cristian Alzate
Art Directors: Camilo Jiménez, Daniel Marín
Copywriter: Jose Luis Rueda
Illustrators: Miguel Taubín, Camilo Jiménez
Account Directors: Natalia Pérez, Laura Luque
We all share the same water. Use it well.
March 22. World Water Day.
Advertising Agency: Filadelfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Flávio Chubes
Art Director: Lucas Queiroz
We all share the same water. Use it well.
March 22. World Water Day.
Advertising Agency: Filadelfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Flávio Chubes
Art Director: Lucas Queiroz
We all share the same water. Use it well.
March 22. World Water Day.
Advertising Agency: Filadelfia Comunicação, Brazil
Creative Director: Dan Zecchinelli
Art Director: Márcio Doti
Copywriter: Flávio Chubes
Art Director: Lucas Queiroz
Will lower inflation spur more ad spending?
In the case of ConAgra Foods, the answer is yes. On an earnings call today the company cited better-than-expected input costs as one reason it hiked marketing spending 33%, or $27 million, in its fiscal third quarter, which ended Feb. 24. Like a lot of food companies, ConAgra last year was forced to raise prices in the face of rising inflation, which hurt sales volume.
But raw-material-cost concerns seem to be easing across the food industry. Jonathan Feeney, an analyst with Janney Capital Markets, reported this week that his “Feeney’s Food Cost Factor” is down 5.1% on a year-over-year basis. Packaged-food costs in March were driven down in part by larger-than-expected grain stockpiles. Another positive pricing sign came Tuesday when spice marketer McCormick & Co. said its cost inflation “will moderate from a high single-digit rate of increase in 2012 to a level close to 3% in 2013.”
Feeding your cat’s instincts
Advertising Agency: Abbott Mead Vickers BBDO, UK
Executive Creative Director: Paul Brazier
Art Directors: Andy Clough, Sonny adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Art Director: Alan Wilson
Photographer: George Logan
Retoucher: Tony Swinney
Published: April 2013
Feeding your cat’s instincts
Advertising Agency: Abbott Mead Vickers BBDO, UK
Executive Creative Director: Paul Brazier
Art Directors: Andy Clough, Sonny adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Art Director: Alan Wilson
Photographer: George Logan
Retoucher: Tony Swinney
Published: April 2013
Feeding your cat’s instincts
Advertising Agency: Abbott Mead Vickers BBDO, UK
Executive Creative Director: Paul Brazier
Art Directors: Andy Clough, Sonny adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Art Director: Alan Wilson
Photographer: George Logan
Retoucher: Tony Swinney
Published: April 2013
Feeding your cat’s instincts
Advertising Agency: Abbott Mead Vickers BBDO, UK
Executive Creative Director: Paul Brazier
Art Directors: Andy Clough, Sonny adorjan
Copywriters: Diccon Driver, Richard McGrann, Milo Campbell
Art Director: Alan Wilson
Photographer: George Logan
Retoucher: Tony Swinney
Published: April 2013
An almost ludicrously posh premiere party for “Vice,” a new HBO docu-series that makes “Girls” look like a tea party.
(TrendHunter.com) Metallic fashion is often styled to convey an edgy and futuristic theme, but not so for the Sunday Times Style ‘Oh Babe’ editorial. Instead, it has been prettified for ultra girly…
Blackberry turns the phone test-drive into the easiest thing ever, with “Glimpse,” a mobile site that replicates the operating system of the new Blackberry Z10 — no matter what phone you’re on.
Visit the site on your iPhone or Android, and a mobile demo transforms your screen into that of the Blackberry phone.
The interactive demo uses swiping instructions to get you to test drive features like the Blackberry Hub, BBM and Keyboard. You can also explore Blackberry World, the App store for the phone, and open and close apps and widgets.
No one can say that Pizza Hut’s been playing it safe when it comes to crazy new products.
The chain this week is rolling out a Crazy Cheesy Crust pizza, which promises “an explosion of flavor at every bite.” It’s essentially a traditional Pizza Hut pizza with 16 pockets of cheese around the crust. Pizza Hut is touting new flavors with the pizza, as the pockets house five types of cheese.
Pizza Hut is well aware that this limited-time product is a little strange, and is promoting it as such.
No one can say that Pizza Hut’s been playing it safe when it comes to crazy new products.
The chain this week is rolling out a Crazy Cheesy Crust pizza, which promises “an explosion of flavor at every bite.” It’s essentially a traditional Pizza Hut pizza with 16 pockets of cheese around the crust. Pizza Hut is touting new flavors with the pizza, as the pockets house five types of cheese.
Pizza Hut is well aware that this limited-time product is a little strange, and is promoting it as such.
This week, AdEase is hiring an art director, while Zambezi needs a copywriter. Modea is seeking a digital media strategist, and Draftfcb is on the hunt for a senior vice president of mobile. Get the scoop on these openings and more below, and find additional just-posted gigs on Mediabistro.
Find more great advertising jobs on the AgencySpy job board. Looking to hire? Tap into our network of talented AgencySpy pros and post a risk-free job listing. For real-time openings and employment news, follow @MBJobPost.
New Career Opportunities Daily: The best jobs in media.
Estamos acostumados com comerciais de loteria sempre com um garoto-propaganda falando com alegria exacerbada e discurso expositivo, mas vez ou outra surge um ponto fora da curva. Campanhas do segmento já foram muito premiada, inclusive, como essa da Lotto de 2010.
Para a California Lottery, a agência David&Goliath recorreu a uma chuva de bolinhas brancas ao som de uma versão de “Califonia Dreamin”. A intenção, claro, é dizer que a sorte pode cair em qualquer lugar, sem esquecer de colocar a bolinha vermelha exatamente na mão do público alvo.
Post originalmente publicado no Brainstorm #9
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Le groupe McDonald’s a demandé à Khmaladze Architects d’imaginer un design très moderne et unique pour un des restaurants de la chaîne situé à Batumi, en Géorgie. Cette structure de verre permet de mettre en avant cette enseigne de fast food américaine. A découvrir en images dans la suite de l’article.
O Pinterest já foi alvo de diversas ações publicitárias, até porque as marcas correram para aproveitar a rede social e seu amplo público feminino. Porém, essa promoção da marca de cosméticos güd resolveu levar o conteúdo do Pinterest para o mundo real.
Consumidoras devem criar um painel no site pinando elementos que considerem formar uma manhã perfeita. A empresa então vai escolher 10 participantes e tornar realidade o paraíso matinal de cada uma.
Contando talvez não pareça tão legal assim, mas dá uma olhada no vídeo acima, produzido através do painel “Good Morning Inspiration” da usuária Keri Pfeiffer.
A criação é da agência Baldwin&.
Post originalmente publicado no Brainstorm #9
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