Diet Coke launches ad featuring Taylor Swift
Posted in: UncategorizedDiet Coke has unveiled its latest TV ad, starring pop star Taylor Swift.
Watch the Funny Or Die Video About the HTC One
Posted in: UncategorizedHTC One is hoping to win you over with laughs with its HTC One marketing campaign.
The company paid comedy website Funny or Die to create a sponsored video about the HTC One that stars James Van Der Beek of “Dawson’s Creek” fame. The video debuts today on Funny or Die and will be promoted on AdultSwim.com, truTV.com and, starting Monday, on Conan website TeamCoco.com. Moviegoers may also see the video, as it will run during before trailers on 8,000 movie screens from April 26 to May 23.
The One with James Van Der Beek – watch more funny videos
Hendrix Studios: All Of Us Are RockStars
Posted in: Uncategorized
Hendrix Studio is a musical rehearsal studios, where young bands perfect their skills. Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them. Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us. Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.
Advertising Agency: Twiga, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Published: March 2013
Post-it: Flip-Book Movie
Posted in: UncategorizedAdvertising Agency: NOISE, Zürich, Switzerland
Creative Director: Andreas Mädler
Art Directors: Frédéric Keller, Roman Kessler
Copywriter: Claudio Knechtle
Illustrator: Tim Urs Vogel
Production Company: TRIKK17-Animationsraum
Producer: Björn Magsig
Director: Sandra Schiessl
Seguradora encena incidentes no meio da torcida em jogo de futebol
Posted in: UncategorizedEis aqui um belo modo de publicidade nos intervalos de jogos de futebol. No estádio, não na TV, é claro.
A seguradora DEVK usou o telão do BayArena, estádio do Bayer Leverkusen, para mostrar incidentes absurdos encenados ao vivo no meio da torcida.
Um lutador de sumô arranca a roupa de um homem, e um tubo de mostarda incontrolável surpreendem os torcedores no local. A assinatura pergunta: “Como você explicaria isso para a sua seguradora?”
Criação da agência alemã Grabarz & Partner.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
Mademsa: Cold Food
Posted in: UncategorizedRed Bull: TurBull Encabulator
Posted in: Uncategorized
Red Bull Creation 2013 kicks off the application phase with our very own version of the “TurBull Encabulator”, our super simple, but extremely complicated, multi-function circuit board designed to give Makers a powerful tool in the creation of controllable LED lighting art and inventions. The Arduino-controllable board features a tri-axis accelerometer, temperature control sensor, as well as a 2nd generation reciprocating dingle arm (no, not really) in a Bulls and Sun shaped circuit board. Please enjoy this explanation and visit http://redbullusa.com/creation for more information. Here’s the original Turbo Encabulator: http://www.youtube.com/watch?v=Ac7G7xOG2Ag
Advertising Agency / Production Company: Rooster, NY, USA
Director: Rob Gilbert
Executive Producers: The Brothers Eldridge
Producer: Kaitlin Del Campo
Production Manager: Jen Kessler
Copywriter: Phil Matarese
Intern PA: Emma Keating
Event Marketing Manager: Josh Greene
Reg. Coms. Specialist: Kerri Holt
Hero: Tyler Hanson
DP: Rob Gilbert
2nd Camera: Robert Hobson
1st AC: Pedro Small
Art Director: Conor Fay
Vanities: H/MU: Rebecca Hickey
Grip: Cassidy Parker Smith
Aired: April 2013
360i is Building a Klout-Like Platform to Help Brands Go Viral
Posted in: UncategorizedPredicting what’s going to go viral is something agencies have been attempting, with meager success, to do on behalf of their clients for years.
Any number of enterprising firms and apps have cropped up claiming to know how to crack the code, and know their way around the production of viral videos. It can be costly. Many break through –as evidenced on our weekly chart of the best viral efforts from brands
— but it’s largely still hit or miss.
Noodles & Company: World Newspapers
Posted in: Uncategorized
Travel the world without leaving your table.
In a 3-week program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaper—first Italian, then Japanese, then Thai. On the last week, FSIs are included.
Advertising Agency: TDA_Boulder, Boulder, USA
Executive Creative Director / Copywriter: Jonathan Schoenberg
Creative Director / Copywriter: Jeremy Seibold
Art Director: Austin O'Connor, Haley Garyet, Barrett Brynestad
Copywriter: Tim Kelly, Daniel Colburn
Published: April 2013
Newspaper ABCs: Quality newspapers all rise in March 2013
Posted in: UncategorizedThe UK’s quality daily newspapers all enjoyed lifts in print circulations last month, the first across the board rise in nearly three years.
Lürzer’s Archive: On the contrary, 8
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 7
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 6
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 5
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 4
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 3
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 2
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Lürzer’s Archive: On the contrary, 1
Posted in: Uncategorized
Advertising Agency: Milk, Vilnius, Lithuania
Creative Director: Rimantas Stanevicius
Art Directors: Marius Kneipferavicius, Adomas Jazdauskas
Copywriters: Antonio Bechtle, Rimantas Stanevicius
Photographer: Alina Agarkova
Illustrator: Vytis Vasiliunas
Digital Artist: Adomas Jazdauskas
Mr. T Returns for Old Navy, Is Very Proud of Store’s Upgraded Tees
Posted in: Uncategorized
Mr. T guest-stars as a living pun in this Crispin Porter + Boguksy ad for Old Navy Best Tees, which are more stylish and durable than their previous ones. That's not a huge accomplishment, but whatever, it's their ad. (T also appeared in a two-minute Old Navy infomercial last year with Anna Faris.) I enjoyed the quiet irony of putting Mr. T on a plane, when B.A. Baracus was scared to death of them, but it's a little hard for the audience to accept that he can just kick the bathroom door down in a post-9/11 world. No T-shirt in the world can get you out of that kind of trouble.
CREDITS
Client: Old Navy
Agency: Crispin Porter + Bogusky
Partner/Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Jason Gaboriau
Creative Director: Robin Fitzgerald
Creative Director: Cameron Harris
Associate Creative Directors: Alexandra Sann, Mike Kohlbecker
Sr. Copywriter: Dafna Garber
Copywriter: Chelsea O'Brien
Art Director: Mary Dauterman
Director of Video Production: Chad Hopenwasser
Executive Integrated Producer (Music): Bill Meadows
Executive Integrated Producer: Deb Drumm
Junior Integrated Producer: Jackie Maloney
Executive Business Affairs Manager: Amy Jacobsen
Business Affairs Manager: Michelle McKinney
Production Company & City: Smuggler, Hollywood, CA
Director: Randy Krallman
Assistant Directors: Jey Wada, Erin Stern
Executive Producers/Partners: Patrick Milling Smith, Brian Carmody
Executive Producer/COO: Lisa Rich
Executive Producers: Allison Kunzman, Laura Thoel
Head of Production: Andrew Colón
Producer: Paula Cohen
Director of Photography: Bryan Newman
Editorial Company & City: Cut + Run, Santa Monica, CA
Head of Production/Senior Producer: Christie Price
Executive Producer: Carr Schilling
Editor: Frank Effron
Assistant Editors: Heather Bartholomae, Brooke Rupe
Visual Effects Company & City: Method Studios, Santa Monica, CA
Executive Producer: Robert Owens
Producer: Colin Clarry
Set Supervisor: Rob Hodgson
VFX Supervisors: Jason Schugardt, Michael Sean Foley
Lead Composer: Kelly Bumbarger
Graphics & Animation Company & City: Buck, Los Angeles, CA
Executive Creative Director: Ryan Honey
Executive Producer: Maurie Enochson
Sr. Producer: Nick Terzich
Associate Producer: Ashley Hsieh
Art Director: Jenny Ko
Designer: Sean Dekkers
Animator: TJ Socho
Music Company & City: Search Party, Portland, OR
Executive Producer: Sara Matarazzo
Producer: Chris Funk
Composer: Terence Bernardo
Sound Design & City: Machine Head, Santa Monica, CA
Sound Designer: Stephen Dewey
Producer: Patty Chow Dewey
Telecine & City: Company 3, Santa Monica, CA
President/Colorist: Stefan Sonnenfeld
Executive Producer: Rhubie Jovanov
Partner/Managing Director: Steve Erich
EGroup Account Director: Danielle Whalen
Account Director: Kate Higgins
Content Management Supervisor: Laura Likos
Content Supervisors: Jessica Francis, Kendra Schaaf
Content Manager: Alex Kirk, Michelle Forbush
Group Director, Planning: Lindsey Allison
Cognitive Anthropologists: Jennifer Hruska, Tiffany Ahern