If you buy our beer you’ll only receive our beer.
BBDO Canada was asked to create the next print campaign for Newcastle, a beer that is really honest.
Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier
Copywriter: Alexis Caron-Côté
Additional credits: Geneviève Clément
Published: April 2013
Our beer is old but this ad is brand new.
BBDO Canada was asked to create the next print campaign for Newcastle, a beer that is really honest.
Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier
Copywriter: Alexis Caron-Côté
Additional credits: Geneviève Clément
Published: April 2013
Since our beer won two medals in 1927, we didn’t do that much.
BBDO Canada was asked to create the next print campaign for Newcastle, a beer that is really honest.
Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier
Copywriter: Alexis Caron-Côté
Additional credits: Geneviève Clément
Published: April 2013
Waiting for the bus is boring. Watching a beer ad, a bit less.
BBDO Canada was asked to create the next print campaign for Newcastle, a beer that is really honest.
Advertising Agency: Nolin BBDO, Canada
Creative Director: Stéphane Charier
Copywriter: Alexis Caron-Côté
Additional credits: Geneviève Clément
Published: April 2013
Advertising Agency: Goodby, Silverstein & Partners, USA
Executive Creative Director: Jeff Goodby
Creative Directors: Nick Klinkert, Adam Reeves
Copywriter: Nick Morrissey
Art Director: Tim Green
Producer: Benton Roman
Executive Producer: Tod Puckett
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Managers: Janice McManemy, Heather Morba
Senior Business Affairs Manager: Julie Petruzzo
Production Company: Biscuit Filmworks
Director: Christopher Riggert
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub
Line Producer: Rick Jarjoura
Director of Photography: Tim Hudson
Production Designer: Seba Serra
Editorial: Spot Welders
Editor: Brad Waskewich
Assistant Editor: Kai Yu
Executive Producer: Joanne Ferraro
Producer: Ellen Lavery
Visual Effects: Method
VFX Supervisor: Ben Walsh
Executive Producer: Stephanie Gilgar
Producer: Pip Malone
Co-ordinator: Zack Whitley
Lead Flame: Matt Trivan
Flame: Mike Plescia
Paint: Pam Gonzales
Roto: Scott Crafford, Daniel Linger
Mix: Lime
Sound Engineer: Rohan Young
Executive Producer: Jessica Locke
Music: Human
Food was never so cold
Mademsa
Freezer mfh 310
Advertising Agency: Porta, Santiago, Chile
Creative Directors: Gonzalo Baeza, Mariano Pérez
Art Directors: Francisco Pérez, Fernando Muñoz
Copywriter: MIchelle Guichard
Digital Artist: Oscar Ramos
Desde 1 de janeiro, o designer Brandon Todd Wilson cria um logo baseado em número. Todos os dias um novo desenho. Seu projeto pessoal pretende durar até o fim do ano, e ontem atingiu o centésimo logo.
Um ótimo exercício de criatividade. Veja todos: contrabrand.net/numbers
Post originalmente publicado no Brainstorm #9
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In a surprise move, Caddy’s tapped a new marketer from Campbell-Ewald.
Steve Majoros, managing director at the Detroit-based agency, has been hired by General Motors to serve as director of global Cadillac marketing, Advertising Age sibling Automotive News reported Friday.
The move was initiated by Cadillac chief Bob Ferguson, who is expanding and shuffling his executive team in a bid to speed up the luxury brand’s international growth. Mr. Majoros, 47, has been tapped to take on many of the duties previously handled by Don Butler, head of Cadillac’s U.S. marketing since March 2010. But in addition, Mr. Majoros will take on global responsibilities. has been reassigned as vice president of global strategic development for Cadillac, a newly created position. Both Messrs. Ferguson and Majoros will report to Mr. Ferguson.
(TrendHunter.com) The Fashion Canada ‘Tokyo Pop’ editorial encourages women to introduce a lot of vibrant colors to their spring and summer wardrobes in a way that is at once edgy and exotic. Embracing an…
Enfim, a primavera no hemisfério norte.
Com ela, um movimento novo de possibilidades que influenciam não só no clima, mas na cultura e principalmente no comércio.
Afinal, é época de lançamento de moda nas vitrines com campanhas floridas que chegam para dar mais cor. E também é a fase das alergias sazonais, que acompanham crises de espirros e aumento das vendas de anti-alérgicos.
A Galleria Duvan é um espaço de compras na Suécia bastante conhecido pela diversidade, onde as pessoas encontram desde lojas de roupas e acessórios até farmácias especializadas, e podem comprar um pouco de tudo.
Para divulgar esta variedade, a agência ORD&BILD criou prints bem ao estilo “vamos colocar tudo junto no mesmo anúncio e descobrir o resultado que dá”. Uma aposta curiosa e divertida que, no mínimo, chama a atenção por ser diferente.
Post originalmente publicado no Brainstorm #9
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In a classic riff on “shit my pants,” K-Mart is out with an ad entitled Ship My Pants. And, yes, that’s pretty much all they say throughout the entire ad. And, yes, it does sound like everyone is saying “shit my pants.” Except for the the guy who says “I just shipped the bed.”
The ad received two minutes of commentary this morning from Matt Lauer on Good Morning America, likely reaching more people than the ad ever will.
The ad touts the brand’s new online shipping service.
German insurance brand DEVK “hijacked” the big screen, showing the crowd at a football match an ad that purported to be a real-life incident in the stands. At half time, a half-naked sumo wrestler appeared on screen climbing down the benches, grabbed a fan and ripped off his shirt — followed by the question “How do you explain that to your insurance company?”
Creative agency Grabarz & Partner pre-produced the ad and cut it into the live stream. Two more ads showed other simulated absurd accidents, including a person wrestling with a bottle of mustard which develops a life of its own.
For more exciting ideas in brand creativity, check out Creativity-Online.com, follow @creativitymag on Twitter or sign up for the Creativity newsletter.
What’s the next big thing?
Fifteen years ago, agencies started preaching ROI, which quickly became the mantra for the industry.A few years back, agencies began extolling the virtues of paid, owned and earned media. So what’s the next big thing?Content first.
The 30-second ad has served us well as the staple for building awareness and driving brand familiarity. But the proliferation of devices to consume media, the increasing scale and influence of social platforms, and consumers’ increasing control over their media are forcing us to re-think how brands must proceed.
Our Twitter Week in Review chart uses data collected and parsed for Ad Age by the What the Trend (WTT) unit of HootSuite, the social-media management dashboard with more than five million global users sending 3 million messages each day. (Last week’s chart is right over here.) We’re back today with Volume 52. Scroll down below the infographic for some context — and watch for a fresh edition of our Twitter Week in Review each Friday.
The sixth season of AMC’s hit ’60s drama “Mad Men” premiered Sunday night with a dense two-hour episode, and apparently it wasn’t just us at Ad Age who were excited about it; the show clocked in as the third most talked-about topic on Twitter this week in the U.S. The episode drew 3.4 million viewers, down slightly from its fifth season premiere.
Death strikes the top trends chart again this week, with no fewer than three trends referring to celebrities passed (recently and otherwise). Legendary film critic Roger Ebert died Friday, and entertainment outlets all over web posted tributes, while fans on Twitter shared their own favorite snarky reviews the writer had penned over the years. After former British prime minister Margaret Thatcher died Monday, Twitter users debated her controversial legacy — a discussion that evolved into one surrounding the etiquette of criticizing a notable figure who’s recently died. Finally, fans of alternative rock icon Kurt Cobain acknowledged the anniversary of his death on April 5, 19 years after he committed suicide.
“Welcome to the real men’s world.”
Advertising Agency: G2 Brasil, São Paulo, Brazil
Executive Creative Director: Carlos Silvério
Creative Director: Cris Albano
Art Director: Manuel Veiga
Copywriter: Felipe Ribeiro
Illustrator: D’Avila Studio
Account Supervisors: Sérgio Brandão, Eduardo Teixeira
Art Buyer: Soraya Borges
Former McDonald’s global brand officer Steve Easterbrook has returned to the world’s largest restaurant chain in the same role.
Mr. Easterbrook was promoted to global chief brand officer in September 2010–the first person to have that role in the company. His tenure in that role was brief; in December 2010, he was named president of McDonald’s Europe, where he was responsible for approximately 7,000 restaurants in 39 countries. In September 2011, he left McDonald’s to become the CEO of PizzaExpress, a U.K. restaurant chain. He then went on to take the CEO post at Wagamama, a Japanese noodle restaurant chain.
“Steve has demonstrated dynamic leadership and creative thinking within the restaurant industry and throughout his previous career at McDonald’s,” said CEO Don Thompson. “I’m thrilled to welcome him back to the Golden Arches and confident that with his expertise, we will reach customers in new and innovative ways.”
(TrendHunter.com) From the comic book heroes and cartoon characters of our childhood to famed art piece reproductions, these painted french fry containers by Australian artist Ben Frost pay homage to pop culture…
“It would be cool to have an extra minute to talk. Text 222 and we’ll give it to you.”
Advertising Agency: Biedermann McCann, Asunción, Paraguay
Creative Director: Leonardo Matylski
Art Director: Alejandro Rebull, Arturo Avalos
Copywriter: Santiago Morello
Illustrator: Buena Mano realizaciones
Photographer: Estudio Wallace
Additional credits: Juje Rodriguez, Eduardo Wallace, Diego Chillano
Basé à New York, le graphiste Mike Doyle a créé une sculpture impressionnante de 200 000 pièces de LEGO appelée Contact 1. Appelant à un financement via Kickstarter, il veut créer une série de sculptures célébrant la spiritualité, et les valeurs pacifiques de mondes fantastiques sous le nom « Contact Séries ».
Anonymization presents under an implacable light a landscape of anonymity made of shopping malls, vast parking lots, arrays of unfinished houses that look exactly the same, green golf courses in the middle of desert areas, etc continue
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
