Puma seeks to celebrate individuality with Worn My Way lifestyle campaign
Posted in: UncategorizedPuma has launched a major brand proposition using the strapline ‘Worn My Way’, urging consumers to “capture their individuality”.
Puma has launched a major brand proposition using the strapline ‘Worn My Way’, urging consumers to “capture their individuality”.
Focus sur Lisa Tomasetti : une photographe passionnée de danse qui nous propose des clichés de filles en tenue dans des lieux célèbres comme les capitales Paris, New York ou encore Tokyo. Des images réussies et insolites rappelant l’initiative The Tutu Project. A découvrir dans la suite de l’article.
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Kenneth Boulding was an economist known for having a way with words and refusing to mince them. His most biting criticisms were reserved for the myopia of his own discipline: “Anyone who believes exponential growth can go on forever in a finite world is either a madman or an economist,” and “Mathematics brought rigor to economics. Unfortunately it also brought mortis.”
Boulding earned the right to speak his mind by serving as president of the American Economic Association and authoring Economic Analysis, 1941, the authoritative textbook of neoclassical-Keynesian economic synthesis. “Economic Analysis established my respectability,” Boulding said, “so I have been able to be disreputable ever since.”
His thought evolved radically over his career. He was a poet, philosopher and peace activist who argued that desirable economic outcomes should be determined with ethical, religious and ecological concerns in mind. This big picture thinking was no doubt influenced by his lifelong spiritual identification as a Quaker, a breakaway sect of Anabaptism, with strong beliefs on pacifism, community and redistribution of wealth.
For a time he was a card-carrying Republican, but was driven away from the party by Reagan’s hard-right politics. He was especially put off by the president’s supply-side deregulation economics and unbridled military spending. Boulding advocated a less hawkish stance toward the Soviet Union and publically mocked Reagan’s communist paranoia.
Beyond his advocacy for peace, Boulding was an environmentalist who argued that economics needed to show a greater reverence for nature. In 1958, he asked:
Are we to regard the world of nature simply as a storehouse to be robbed for the immediate benefit of man? … Does man have any responsibility for the preservation of a decent balance in nature, for the preservation of rare species or even for the indefinite continuance of his race?
He called the growth model a “cowboy economy,” which treats nature as inexhaustible and rewards “reckless exploitative, romantic and violent behavior.” Boulding proposed an alternative paradigm, a “spaceman economy,” that likened the Earth to a self-contained spaceship.
With limited resources, members of a spaceman economy have a decided incentive to save rather than consume. “The image of the frontier is probably one of the oldest images of mankind, and it is not surprising that we find it hard to get rid of,” he said. The sum of his argument was that without statist intervention, cowboys are destined to defer the consequences of their production, sacrificing the future for the present.
Boulding also broke the mold with his theory of Psychic Capital, the idea that human happiness, the ultimate goal of the economics profession, is dependent on the quality of external inputs rather than the quantity.
The neoclassical consumption model encourages rapid cycling of cheap goods which, in order to be profitable, must replace existing goods. This process creates consumers who become increasingly dependent on the market for their satisfaction, a market that can only offer weaker forms of the original mental satisfaction. Boulding’s less-is-more concept, first articulated in 1950, stands as one of the earliest attempts to expand economics to include observations from medical and social sciences.
Writing in an era of infinite resource frontiers and economic confidence, Boulding was a heretical voice. While others of his stature were praising the benevolence of growth, he argued for prudence and thrift, for an economics more akin with actual human happiness and not just Gross World Product. And with Psychic Capital, he challenged his peers to find ways to measure the satisfaction quotient of the “stock” (quality) of things and not just the “flow” (amount).
Above all, Boulding sought truth in economics. He wanted to construct just, sustainable models that reflected the complex interconnectedness of the world. The conclusion of his poem, “A Ballad of Ecological Awareness,” puts it this way: “So cost-benefit analysis is nearly always sure/?To justify the building of a solid concrete fact?/?While the Ecologic Truth is left behind in the Abstract.”
If you agree with Kenneth Boulding that “economic growth” = “No Future for the planet”, then put this poster up everywhere you can!
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We created a special carry box shaped just like a MINI. With a convertible roof the box also transformed into a dog bed where puppies could happily spend the first 8 weeks of their lives. The MINI-box was available in three authentic MINI colours to suit your pet and your personality. And like all MINIs, new owners had the option to customise with an alphabetic sticker sheet to create a personalised license plate. It was also accompanied by an owner’s manual. Thanks to MINI, all dogs had the opportunity to drive.
Advertising Agency: DraftFCB, Auckland, New Zealand
Executive Creative Directors: Regan Grafton, Tony Clewett
Art Director: Leisa Wall
Copywriter: Scott Kelly
Regional Executive Creative Director: James Mok
Designer: Matt Oak
Head of Art: Nick Smith
Planner: David Thomason
Group Account Director: Toby Sellers
Account Director: Sally Willis
Retoucher: Anton Mason
Photographer: Charles Howells / The Collective Force
Production Manager: Eric Thompson
An independent Social Project created by two photographers Sergey Polishuk founder of “The Road to Children” childcare fund, Dima Gushchin – an advertising photographer and Daria Agapova – group head at BBDO MOSCOW. The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. The social project was approved by the Russian government and 132 billboards and city formats have been provided by the government of Moscow in december 2012 to support the project. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. Animated web page was created to support the project through internet activity and social networking http://www.odinokiedeti.ru
Director / Producer: Sergey Polishuk
Art Director / Copywriter / Illustrator: Daria Agapova
Style & makeup: Louiza Potapova
Cardboard art: Anastasia Vinogradova
Published: December 2012
An independent Social Project created by two photographers Sergey Polishuk founder of “The Road to Children” childcare fund, Dima Gushchin – an advertising photographer and Daria Agapova – group head at BBDO MOSCOW. The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. The social project was approved by the Russian government and 132 billboards and city formats have been provided by the government of Moscow in december 2012 to support the project. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. Animated web page was created to support the project through internet activity and social networking http://www.odinokiedeti.ru
Director / Producer: Sergey Polishuk
Art Director / Copywriter / Illustrator: Daria Agapova
Style & makeup: Louiza Potapova
Cardboard art: Anastasia Vinogradova
Published: December 2012
An independent Social Project created by two photographers Sergey Polishuk founder of “The Road to Children” childcare fund, Dima Gushchin – an advertising photographer and Daria Agapova – group head at BBDO MOSCOW. The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. The social project was approved by the Russian government and 132 billboards and city formats have been provided by the government of Moscow in december 2012 to support the project. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. Animated web page was created to support the project through internet activity and social networking http://www.odinokiedeti.ru
Director / Producer: Sergey Polishuk
Art Director / Copywriter / Illustrator: Daria Agapova
Style & makeup: Louiza Potapova
Cardboard art: Anastasia Vinogradova
Published: December 2012
An independent Social Project created by two photographers Sergey Polishuk founder of “The Road to Children” childcare fund, Dima Gushchin – an advertising photographer and Daria Agapova – group head at BBDO MOSCOW. The idea was to raise awareness of the problem of large number of children that have been abandoned by their parents or have no parents and low number of child adoption in Russia. The social project was approved by the Russian government and 132 billboards and city formats have been provided by the government of Moscow in december 2012 to support the project. Prints illustrate real abandoned children from Russian social childcare institutes that have been placed in magical/imaginative worlds, but even there they are still waiting for their parents to return or be adopted by new families. Animated web page was created to support the project through internet activity and social networking http://www.odinokiedeti.ru
Director / Producer: Sergey Polishuk
Art Director / Copywriter / Illustrator: Daria Agapova
Style & makeup: Louiza Potapova
Cardboard art: Anastasia Vinogradova
Published: December 2012
Foam earplugs, for noises above 85 dB.
Advertising Agency: Pro publicidad, Santiago, Chile
Creative Director: Gastón Morales
Art Directors: Marco Castillo, Félix Perez
Illustrator: Gorila Estudio
Foam earplugs, for noises above 85 dB.
Advertising Agency: Pro publicidad, Santiago, Chile
Creative Director: Gastón Morales
Art Directors: Marco Castillo, Félix Perez
Illustrator: Gorila Estudio
Advertising Agency: Happiness Brussels, Belgium
Digital creatives: Guus ter Beek, Pim van Bommel, Alwin Lanting
Production: Qreativ
Published: February 2013
Besides being fun and informative, this infographic has a job to do. The Brewers Association of Canada, representing 97% of the beer brewed domestically, works with its members, governments, and the public to improve the marketplace for beer. This is just one way they’re reminding people what an important part of our culture and economy beer is. Learn more at brewers.ca
Advertising Agency: Acart Communications, Ottawa, Canada
Creative Director: Tom Megginson
Associate Creative Director: Vernon Lai
Senior Creative Director: John Staresinic
Art Director: Javier Frutos
Copywriter: Tom Megginson
Director, Digital Media: Stacey Van Buskirk
Production Manager: Lynn Norris
Account Supervisor: Craig Cebryk
Account Manager: Amanda van de Ven
Account Executive: Laurence de Montigny St-Onge
Published: March 2013
Advertising Agency: Alma, Miami, USA
Chief Creative Officer: Luis Miguel Messianu
Executive Creative Director: Diego Yurkievich
Group Creative Director / Art Director: Hernan Cerdeiro
Senior Creative Director: Monica Marulanda
Copywriter: Diego Yurkievich
Director of Photography: Brendan Galvin
Director: Tarsem
Editor: Alejandro Santangelo
Director of Production: Diego Colombo
Production Company: Radical Media
Visual Effects: The Mission Studio
Sound Design: Luis Gomez, Personal Music
Music / Composers: Alexis Estiz, Personal Music
Account Director: Marta De Aguiar
The perfect night to commit a crime. Every cop in the city will be there.
Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative Directors: Todd Mackie, Denise Rossetto
Creative Directors: Paul Wallace, David Ross
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Photographer: Philip Rostron / Instil Productions
Illustrator: Steve Pinter
Imaging / Retoucher: Instil productions
The Crime Stoppers Ball is an annual fundraiser attended by Toronto’s Chief of Police and other high-ranking officials. With so many of the city’s crime fighting elite occupied at the event, it would be “The Perfect Night to Crime.”
Advertising Agency: DDB Canada, Toronto, Canada
Executive Creative Directors: Todd Mackie, Denise Rossetto
Creative Directors: Paul Riss, Rob Sturch, Paul Wallace
Copywriter: Arjang Esfandiyari
Art Director: Jorgen Stovne
Agency Producer: Andrew Schulze
Account Supervisors: Rico Tudico, Carly Sutherland
Strategist: Lisa Hart
Production Company: Partners Films
Executive Producer: Aerin Barnes
Director: Michael Downing
Director of Photography: John Houtman
Line Producer: Shannon Barnes
Post-Production Company: PosterBoy Edit
Post-Production Executive Producer: Michelle Rich
Editor: Stephen Sora
Assistant Editor: James Arthurs
Online Exec: Amanda Lariviere
Online Editor: Andres Kirejew
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: Grayson Matthews