Rashers: Protein

Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Published: March 2013

Rashers: Reason

Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Published: March 2013

Rashers: Sweat

Advertising Agency: OgilvyOne/Ogilvy, Toronto, Canada
Published: March 2013

Rolling Stone Magazine: Wakeup

You have accomplished everything: dream job, dream woman, dream house. Wouldn’t it be nice to finally wake up?
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: OLIVER VOSS, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Victoria Walter, Jan Grastorf
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Lars Paukstat, Florian Zwinge, Klaus Aßmann
Published: January 2013

Rolling Stone Magazine: Ups and downs

Every life has its ups and downs. So just be grateful the rollercoaster doesn’t play only elevator muzak.
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: OLIVER VOSS, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Victoria Walter, Jan Grastorf
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Lars Paukstat, Florian Zwinge, Klaus Aßmann
Published: January 2013

Rolling Stone Magazine: Chord

Rock ‘n’ Roll does not always strike the right chord. But it does strike everyone who listens to it.
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: OLIVER VOSS, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Victoria Walter, Jan Grastorf
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Lars Paukstat, Florian Zwinge, Klaus Aßmann
Published: January 2013

Rolling Stone Magazine: Up there

All that god-fearing music you endure each sunday. Weird when you consider the stuff they really listen to up there.
Time for more Rock’n’Roll! RollingStone.

Advertising Agency: OLIVER VOSS, Hamburg, Germany
Creative Directors: Oliver Voss, Till Monshausen
Art Directors: Till Monshausen, Victoria Walter, Jan Grastorf
Copywriters: Oliver Voss, Florian Zwinge
Illustrators: Lars Paukstat, Florian Zwinge, Klaus Aßmann
Published: January 2013

What Do Jon Favreau, Diplo and Doritos Have in Common? This…

We’re still awaiting full credits on this one, but in the meantime, feel free to view Goodby Silverstein & Partners’ latest spot for Doritos, which was helmed by actor/writer/director Jon “You’re So Money” Favreau and features music from Philly-based DJ/producer, Diplo. Maybe it’s just us, but this clip feels like a deleted scene from Superbad–though considering we dig said flick, it’s not too bad altogether. Better this valet than this one, we say.

New Career Opportunities Daily: The best jobs in media.

CNCT national commitee against tobacco: The weight of tobacco, 3

Tobacco weighs annually 47 billion Euro on French society.

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-hélène Versini
Photographer: Stéphane Barbato
Production: Bandits

CNCT national commitee against tobacco: The weight of tobacco, 2

Tobacco weighs annually 47 billion Euro on French society.

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-hélène Versini
Photographer: Stéphane Barbato
Production: Bandits

CNCT national commitee against tobacco: The weight of tobacco, 1

Tobacco weighs annually 47 billion Euro on French society.

Advertising Agency: Havas 360, Rennes, France
Creative Director: Thomas Derouault
Art Director: Vincent Boudgourd
Copywriter: Marie-hélène Versini
Photographer: Stéphane Barbato
Production: Bandits

Media Decoder Blog: The Breakfast Meeting: Networks Embrace Content Marketing and Retailers Admit to Faking Faux Fur

Television networks are creating commercials for advertisers, three retailers settled claims that they marketed real fur as faux, and a professor at Columbia’s journalism school says the university misdirected endowment funds.

MSFT Account Executive Makes a Strangely Generic Video Resume

Creative multimedia resumes have been popping up all over the internet this year, including this Parisian who turned his resume into an Amazon product page as we all criticized ourselves for not thinking of it first. Selling yourself is never easy–except for those who work in the Red Light District; they’ve really simplified that process to perfection–but for the rest of us, we have to worry about including too much personal information, emphasizing the right amount of work experience, using an agreeable font. Eventually, you just come to the conclusion that there’s no such thing as an agreeable font and that almost all resumes are banal pieces of paper that carry too much meaning.

Tom Costello, account exec for Microsoft, has decided to make his own video resume that shows off his good-humored personality. We’ll let you decide whether the humor is good or bad. Costello does make fun of those annoying Microsoft tablet commercials, so we’ll give him that. The strange part is, he never really talks about specific experience or metrics of success. He throws a football into a box and pounds the pavement with a Wiffle ball bat.

Costello’s Linkedin page implies that he’s currently employed. Maybe he’s blindly reaching out to other brands? If not, who exactly is this guy pitching to if he already works for Microsoft? And for this post, let’s try to have commenters=nice.

New Career Opportunities Daily: The best jobs in media.

U.S. Gives Up on Graphic Cigarette Package Warnings — for Now


The U.S. Justice Department won’t ask the Supreme Court to overturn a lower court ruling that struck down rules requiring graphic health warnings on cigarette packaging.

Attorney General Eric Holder, in a letter to Congress dated March 15, said the Food and Drug Administration will create new regulations that address the First Amendment concerns raised by the appeals court, which in a 2-1 decision found the requirements violated the free speech rights of tobacco companies.

“If a court of appeals were to set aside new regulations issued by FDA at a later date, there will be an opportunity to seek full Supreme Court review at that time,” Mr. Holder said.

Continue reading at AdAge.com

UK telecoms giants ask regulators not to ‘f-up’ mobile marketing growth

Britain’s three largest telecoms brands have fired a warning shot to European regulators and warned them not to “f-up” the nascent mobile marketing sector.

Agencies Give Young Creatives a Place to Work Through the Free Desk Here Project

If your agency has a little extra desk space and would like to give it a higher purpose than storing empty binders, you might be interested in the Free Desk Here project. The international effort, created by the London-based Open Studio Club, provides aspiring creative professionals with free workspace at willing agencies. The squatter creatives do their own work, not agency projects. The goal is to give up-and-coming talent the facilities, tools and camaraderie to create professional-caliber work. Here are the rules:

    Desks are 100 percent free. There's no charge.
    Guests are there to work on their own projects, not the agency's work.
    Agencies can end things at any point.
    WiFi and other facilities like the kitchen, toilet and windows are included.
    The desk is available only during agency hours.
    Guests should not invite anyone into the agency.
    Meeting rooms are off limits to guests.
    Use of stationery, printers, telephones, etc., are not included.
    Guests might be asked to sign a confidentiality agreement.
    Guests shouldn't play their own music.
    Guests should respect the studio culture.
    Guests should not remove anything from the studio.
    Guests might be asked to meet the agency before being offered the desk.
    Guests should be open to share ideas and talk about their work.
    Guests should be actively working on a project and attend the agency daily.
    The free desk is not a short cut to getting a job at the agency.

Interested in offering up space or browsing for a desk to jockey? Check out the Free Desk Here website for details and photos of participating shops.

Analytics Can Help You Identify ‘Brand Clans’


Finding out what makes the individual consumer tick is a wonderful thing, but pinpointing a common factor that makes an entire group of individuals tick is the difference between a happy customer and an energized team of brand ambassadors.

Continue reading at AdAge.com

Mac Macdonald to lead Sid Lee’s Amsterdam office

Sid Lee has appointed Mac Macdonald as the first president of its Amsterdam office.

Facebook rolls out improved targeting for advertisers

Facebook has globally rolled out a new targeting feature for marketers called Lookalike Audiences, which allows them to target people like their customers.

DWP reviews £8m comms planning for auto enrolment

The Department of Work and Pensions has invited three agencies to pitch for the comms planning for its ongoing £8m pension campaign about automatic enrolment.