Well Crap.
You should’ve done like your wife and picked which coach was cuter. The only thing more fragile than your bracket is your ego. Call for entries. 2013 Rodgers Townsend March Madness.
Self-promo, call-for-entries poster campaign for employees, clients, friends and family. Embracing the futility of office pools.
Arrgh.
You just got mid-majored out of twenty bucks. The only thing more fragile than your bracket is your ego. Call for entries. 2013 Rodgers Townsend March Madness.
Self-promo, call-for-entries poster campaign for employees, clients, friends and family. Embracing the futility of office pools.
Today, Carl’s Jr. and Hardee’s have released their new ad, Mrs. Robinson. Created by 72andSunny and starring heidi Klum, the ad mirrors the seduction scene from the classic coming-of-age Dustin Hoffman movie, The Graduate.
The ad, which just doesn’t seem to capture the essence of the film with respectable homage or even humor, touts the brands’ Jim Beam Bourbon Burger.
The ad aims to “introduce the mature taste of bourbon to hungry guys.” But all we get from the ad, thanks to that crunchy sound effect, is that the burger is akin to biting into a box of toothpicks. Not very appetizing.
Pepsi stormed YouTube last week with one of the year's most popular videos: a clip featuring Jeff Gordon, in disguise, taking a car salesman on the most frightening test drive of his life. The video is quickly closing in on 30 million views, and got almost 10 million in a single day, last Friday, according to data from Unruly Media. The spot has also taken some heat, though, for perhaps not being quite as real as it seems. (Not that viewers seem to mind. The clip has almost 100,000 likes, some 25 times the number of dislikes.) Adweek spoke with the video's director, Gifted Youth's Peter Atencio, perhaps best known for directing and producing every episode of Comedy Central's Key & Peele. Atencio spoke about the video's enormous success, the controversy around it, and what it is about prank videos that he loves so much.
We're up to almost 30 million views on this thing. Did you have any idea it would be this popular? Not to this level, no. We felt when we were working on it that it was going to do pretty well, just from the reaction people were having when we showed it to friends. They seemed to really love it, and were asking a lot of questions about it.
Why do you think people love it so much? Well, I think people just like to watch other people go through a harrowing experience, when it's from the comfort of their own computer. And it all works out OK—the salesman is laughing and happy in the end, which I think makes people feel more comfortable sharing it. If he had stayed really angry at the end, I don't think people would feel as good about it.
Was Jeff pretty into the idea of the prank? Oh yeah. He's done so many commercials over the years. To do one where he gets to play with his image and do some improv, and not be the Jeff Gordon spokesperson that he is in so many commercials—this was more of a fun, almost experimental acting exercise for him. He had a lot of fun with it.
There have been stories saying parts of the video aren't as real as they seem. Can you clear any of that up and tell us what's real and what isn't? I can't go into ultra specifics. There's always a balance. The things that are real are the things that were important to be real, which are the salesman's reactions to what was going on. And the elements that needed to be safe or done in a way that told the story we needed to tell, those were done in such a way that no one was in harm's way. There was definitely an eye toward making sure what we were doing was in no way dangerous. But we also wanted it to be real enough that the emotion that's there is something you couldn't fake.
From what you're saying, it sounds like the salesman is a real guy, not an actor. He's very much a real guy. His real name is Steve, and he was in for the ride of his lifetime.
You also directed Pepsi's "Behind the Scenes at Coke Chase" video. Are you drawn to material that ambushes people or other brands? Not necessarily that ambushes other brands, but I like things that play with the tropes that someone else has established. For that Pepsi ad, we just wanted to have a little fun with the universe that Coke had created and that they were taking very seriously. We just wanted to take a little air out of their tires on that one. And for this one, there's kind of a hidden-camera-prank movement, on YouTube especially, that we wanted to be a part of. That's what we do. I work on [Comedy Central sketch-comedy show] Key & Peele, and a lot of what we do there is play in the styles or genres of things that have already been established, and find ways to undermine them. It's just playing with people's expectations of conventions.
There's a lot of pranks happening in advertising lately—the elevator murder stunt, Nivea's airport ambushing. Why is it getting so popular? I think it's definitely a trend we'll continue seeing. And I think the reason it's popular is just that there are so many prank videos on YouTube. Unfortunately a lot of them are mean-spirited for the sake of laughing at someone's expense. But between prank videos and Russian dash-cam videos, I think that's a big part of what people go online to watch these days.
And for brands, as long as they bring it back to a happy place at the end, they're probably in good shape. Exactly, yeah.
O próprio Bill Waterson nunca quis ver “Calvin e Haroldo” animados, e se recusa a licenciar sua criação para marcas e merchandising. É contra até a publicação online de seu trabalho. Talvez já prevendo que tudo poderia se resumir a um adesivo de Calvin fazendo xixi. Oh, wait…
Mesmo assim, o animador Adam Brown, da série “Ugly Americans” do Comedy Central, resolveu desobedecer e criou uma adaptação animada de uma tirinha. Segundo Brown, é só o tributo de um fã. Abaixo você pode comparar com o quadrinho original.
É obviamente uma propriedade complicada de se mexer. Cultuada por muitos e com um legado defendido por seu criador recluso. Pelo menos, Adam Brown parou antes dos diálogos, nos poupando de ter que ouvir qualquer tipo de dublagem dos personagens, preservando assim as vozes que estão dentro de nossas cabeças.
Monoprix is a supermarket brand that aims to enrich, through its products and services, the daily lives of its customers. This spot was created to launch a new brand signature: “Vivement Aujourd’hui”.
An uplifting reminder that every day need not be so everyday.
Clear Men has released new formula called ‘Deep Cleanse’ which have ‘Activated Carbon’ as a main formula. So, it can help men to have fully outdoor activities that all men loved, such as Motorbike, Soccer, Extream Sports without worry about the dandruff from the dirt. Consumer Target for digital agency are teenages and first jobbers at 18-28 Years old, Live in Bangkok and trendy. As a digital agency of the project, we encouraged all men to go outside, but they have to use some digital tool. So, we have created iPhone game called ‘Clear Bangkok Dirt City’ which have AR and geological technology to allowing consumers to play the game anywhere anytime and acknowledge the properly of the Clear Product always
The setting is Bangkok in 2012, When the pollutions unite to attack the city, CLEAR units matches up against the evil pollutions and use CLEAR Men Deep Cleanse power
to purge the pollutions from the city and save this capital city of Thailand. The users are invited to join the mission in Clear Bangkok Dirt City in which the users need to fight back all the
villain monsters with AR & Geological Technology and enjoy collecting item points and monster cards for the stronger fighting.
Brands love the idea of enlisting people with big online followings to spread their messages, and now a startup called Linqia is pitching them on a way to automate the process.
Launched last fall, San Francisco-based Linqia has developed a technology that matches brands with bloggers who have a carefully-tended social-media presence. The matching is done based on the content of an intended campaign. For example, a marketer can locate the parenting bloggers in California with an interest in environmental sustainability and provide them with material for developing a post on a related theme if they choose to accept to accept its offer. It pays Linqia on a cost-per-click basis for actions generated like clicks to a landing page, and Linqia accordingly pays bloggers a cut, also on a CPC basis.
Linqia has raised about $4 million from Javelin Partners, has 15 employees, and executed campaigns for marketers like Coca-Cola, Clorox, Dove, One Kings Lane, Method, and Nestle for Arrowhead water.
(TrendHunter.com) Now that spring has finally come, it is the ideal time to strap on some Spartan shoes and call out a battle cry to the day. Be sure to charge into that cool and pleasant weather with a style that…
In what for the first 15 seconds appears to be your every-day, run-of-the-mill skinny jeans ad, this new American Eagle commercial turns out to be something a bit more daring.
The ad, released on YouTube two days a go has been seen by about 300,000 peoplel so far. In the 30-second ad, young people can be seen doing and saying young people things — skateboarding, “if it’s your passion, it isn’t really work,” “I love the feeling you get when you make something all on your own,” “I don’t want to be put in a box,” etc.
Part way through the ad — after a tight shot of a guy skateboarding and a girl’s ass in front of a mirror — it becomes clear these jeans are, indeed, very skinny. In fact, they aren’t jean at all. They’re just painted on these lithe bodies to look like jeans when what we’re really looking at is people’s naked asses.
Humorously, the ad contains a link that takes the viewer to a page on the American Eagle website where one can purchase limited edition cans (his and hers!) of spray paint touted as “our skinniest skinny jeans ever.” Yes, spray on jeans.
However, you can’t actually purchase a pair of these limited edition “jeans.” When one attempts to make a purchase, a pop up informs the jeans are temporarily sold out and the visitor is asked to enter an email address.
While the whole spray on jean thing has been going for some time, American Eagle has added a nice touch creating the deftly tongue in cheek ad.
Of the effort, American Eagle VP of Branding Bob Holobinko said, “When we fail to push things further, we become safe and don’t cut through the industry. We don’t ever want to become safe or expected.”
(TrendHunter.com) Vintage branding is a great way to differentiate a product from the herd of modern looking and over-the-top packaging found on the shelf. It has a quaint and minimalist appeal that many customers…
Depuis plus de 20 ans, l’artiste Klaus Obermaier à la fois réalisateur, chorégraphe et compositeur cherche à repousser les limites de la danse et de son interprétation. La preuve avec « Apparition », son projet réalisé en collaboration avec Ars Electronica FutureLab, proposant une danse avec une projection en temps réel.
Hallmark’s channels are introducing more original programming to attract viewers and advertisers; movie ticket sales rose 6 percent around the world; and Scottsdale, Ariz., has brought a taste of the Southwest to the New York subway.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
Coke had created and that they were taking very seriously. We just wanted to take a little air out of their tires on that one. And for this one, there's kind of a hidden-camera-prank movement, on YouTube especially, that we wanted to be a part of. That's what we do. I work on [Comedy Central sketch-comedy show] Key & Peele, and a lot of what we do there is play in the styles or genres of things that have already been established, and find ways to undermine them. It's just playing with people's expectations of conventions.
