Hasta La Creative!

Google Science Fair 2013, a terceira versão da competição internacional do Google focada em encontrar os jovens mais brilhantes e revolucionários do mundo, acaba de entrar no ar.

Com parceiros como CERN, LEGO, National Geographic e Scientific American, o evento abre oportunidades para estudantes de 13 a 18 anos inscreverem, através do site, um projeto aprofundado sobre alguma questão ou problema no mundo, usando um método científico para solucioná-lo ou desenvolvê-lo, até dia 30 de Abril de 2013.

Os melhores estudos ganharão prêmios, incluindo uma viagem de 10 dias à Ilhas Galápagos, cortesia da National Geographic Expeditions, uma bolsa de estudos de $50,000 e um estágio na LEGO, Google ou CERN.

Serão 90 finalistas – 30 das Amérias, 30 da Ásia/Oceania e 30 da Europa/Oriente Média/África – a serem revelados em Junho deste ano.

Para inspirar, vídeos sobre os vencedores dos anos anteriores e suas pesquisas estão disponíveis online. Entre eles, está Brittany, de 17 anos, que ganhou o grande prêmio por seu projeto que visava construir um aplicativo para prevensão do câncer de mama. Iván Hervías Rodríguez, Marcos Ochoa e Sergio Pascual ganharam prêmio por sua pesquisa de purificação da água. E Jonah Kohn, de apenas 14 anos, foi premiado por inventar um dispositivo que transmite som diretamente para o corpo humano, através do contato por vibrações.

Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Disney’s infamously recognized Mickey Mouse character has been charming children and adults alike for years, and these adorable Mickey Mouse fashion finds are a great indication of how much…

While watching the Super Bowl back in the day, we could expect several brands to serve up a delicious selection of scantily-clad women hocking beer, domain registration, energy drinks, lingerie and even water. Today, relatively few brands play the sex-sells card any more but thanks to Carl’s Jr., the approach isn’t quite dead.

The brand’s game day commercial, created by 72andSunny, features Danish model Nina Agdal tanning on the beach and getting intimate with Carl’s Jr.’s new charbroiled Atlantic Cod fish sandwich. During the spot, the camera treats us to shots of Agdal’s boobs and butt before she sits down on her towel to eat the sandwich….which sounds like she’s biting into a styrafoam cup. Seriously. That is the most unappetizing sound we have ever heard.

The seemingly multi-talented Agdal then removes her top while still eating the massive sandwich to multi-task a tan and feed herself all at once. She is then approached by a sunburned goober who utters, “Nice sandwich,” before the announcer says, you guessed it, “Sometimes you don’t want to get fried.”

Be sure to check out the director’s cut below. It’s an eyegasm of salaciously gratuitous shots of Agdal opening her legs, cupping her breasts with a hand bra, untying her top, spraying suntan lotion on herself and, generally, making you want to jump through your television to have sex with her. Needless to say, this version won’t be airing during the Super Bowl.

And here’s the director’s cutl:

Last Thursday, Samsung released the one minute teaser to its two minute Super Bowl ad. Today, the brand released the finished two minute version. The ad, which features Seth Rogan, Paul Rudd and Bob Odenkirk, is a brilliant riff on current advertising tactics with specific callouts to the over use of Psy, sending people into space ala Axe, talking babies, crowdsourcing…and even celebrity endorsement by LeBron James who makes an appearance on a Samgsung tablet.

The ad is witty, engaging and intriguingly watchable. However, that may be due to its inside baseball strategy. While everything has become meta, some of the references made in the commercial may not be fully grasped by “regular” people. That said, we like the strategy and think the ad is well done.

(TrendHunter.com) The Drop Shop Wine Bar in Budapest was designed by the interior architecture company Suto, resulting in an industrial look and feel to the restaurant.

Features of the interior include concrete,…

Advertising Agency: Innocean, USA
Executive Creative Director: Greg Braun
Creative Director / Copywriter: Max Godsil
Creative Directors / Art Directors: Scott Wilson, Robert Prins, David Mesfin
Senior Copywriter: Nick Flora
Director of Integrated Production: Jamil Bardowell
Sr. Integrated Producer: Karen McKibben
Sr. Digital Producer: Melissa Moore
Associate Producer: Brian Searles
Account Director: Bryan DiBiagio
Director: Jody Hill

Malmö Hardware Store needed an idea to be able to compete with the giant home improvement chains that are taking over the market. We learned that the stores main earnings comes from supplies, not from expensive tools. So we created ToolPool. It works just like a carpool, but with tools. And it’s for free. All we ask in return is that you share our message on Facebook. During the very first month, ToolPool received extensive media coverage, over 600 members and sales in the store increased by 25%.

Advertising Agency: The Fan Club, Malmö, Sweden
Creative Director: Christian Barrett
Art Directors: Markus Lindsjö, Martin Ohlsson
Copywriters: Gustav Johansson, Ida Backman
Account Executive: Klas Oskarsson
Account managers: Peter Andersson, Rebecka Hjort
Public Relations: Ola Obrant Andreasson
Graphic Designers: Helena Ivarsson, Björn Kongslöv
Strategy: Ulla-Karin Barrett
Developer: Ehsan Pourhadi
Intern: Fanny Freimann

Advertising Agency: Kirowski Isobar, Budapest, Hungary
Creative Director: Márton Jedlicska
Planner: Zoltán Havasi
Art Director: Márton Kenczler
Copywriters: Bence Hupján, Zoltán Havasi
Designers: Panni Süveges, Róbert Tóth
Account Manager: Zsuzsanna Hering
Producer: Kata Bányász

Advertising Agency: AmVitamin, Kiev, Ukraine
Creative Director: Kalko Andrew
Art Director / Photographer: Oleg Novikov
Assistant photographer: Tatiana Filatova