Hasta La Creative!

We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.

Advertising Agency: TBWA, Milan, Italy
Executive Creative Director: Francesco Guerrera, Nicola Lampugnani
Creative Director: Hugo Gallardo Dominguez
Art Director: Luciano Marchetti
Copywriter: Mirco Pagano
Account Executive: Diletta Carminati
Photographer: Luca Fontana
Production Company: First Floor Under
Creative Service Director: Valerio Minestra

Tesco is continuing its aggressive expansion into own-brand products with a new range of baby products that launches in-store today.

Barclays has rolled out a new, “more emotive” advertising strategy to replace its humorous Stephen Merchant-voiced campaigns

Capcom, the gaming company, has appointed the creative agency Game Room to handle the integrated marketing and advertising for the £2m launch of its video game title, ‘Lost Planet 3’.

Foxy Bingo is focussing on fans for the first time in its latest multi-million pound TV ad campaign.

Carling is challenging rival Stella Artois with the launch of its first cider, called Carling British Cider, supported by a £4.5m marketing campaign.

Make Productions a réalisé ce spot absolument incroyable pour la WWF. En utilisant des stills présents dans les archives de l’ONG, ces derniers ont combiné les clichés à deux films auparavant produits par AD Hoc Films pour donner cette impression magnifique de parallaxe. A découvrir sur une musique de Snow Patrol.

The Sunday Times has taken out an ad in a US newspaper featuring an open letter to Oprah Winfrey, with 10 questions she should ask cyclist Lance Armstrong when he appears on her show on Thursday (17January).

ITV has rebranded its entire business this morning, including its five TV channels, its on-demand platform and its global production and distribution businesses. Take a look at some of its new idents.

The merger between Britvic and AG Barr has been delayed until at least February while the Office for Fair Trading (OFT) continues to probe the deal, it was announced today.