DCM celebrates digital with ’emotional’ idents

Digital Cinema Media, the cinema ad sales firm, has rebranded and created new idents, which will be shown before films in theatres to convey how cinema is the “most emotionally impactful medium on earth”.

LBi hires Oracle’s Anthony Lye as president of digital platforms and channel

LBi has appointed Anthony Lye to the new role of president of digital platforms and channel.

Food Network launches Adam Richman campaign

Food Network UK has launched a multi-platform national ad campaign to support a special weekend of programming from its star presenter Adam Richman, on the first weekend in February.

What is the likelihood of a Times and Sunday Times merger?

Why Rupert Murdoch will have to persuade the government and News International’s board of directors to allow him to formally appoint John Witherow and merge The Times with The Sunday Times, writes Carat’s Mark Jones.

Lance Armstrong and Tesco offer lessons in brand trust

In the past week, we have written about examples at either end of the scale relating to how to manage a brand in crisis.

Unilever hits milestone of 50bn Euros in annual sales

Unilever has achieved the milestone of hitting €50m (£42bn) in annual sales for the first time, helped by a boost in advertising and promotional spend.

Black Graphite on Canvas

Avec de superbes séries appelées « Black Box », « Human Capital », ou encore « Sighting » l’artiste cubain Lopez Pardo nous montre son talent pour le dessin au graphite avec des toiles magnifiques. Un rendu splendide entièrement en noir et blanc, à découvrir sur son portfolio et dans la suite de l’article.

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Carat wins Mail Connected’s £250,000 prize on behalf of Santander

Aegis Media’s Carat has won £250,000 of media space in Mail newspapers in the industry-wide competition launched by Mail Connected last month.

GE GEnx: Jet Engine

The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience those who order them.To achieve this our ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000+ readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate 250 of whom order jet engines. By innovating the way we used print to deliver the message, we were able to position GE as innovators themselves.

Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Paul Nagy
Creative Director: Rebecca Carrasco
Art Director: Seb Vizor
Copywriter: Joshua Braithwaite
Retoucher: Ben Greenfield, Giles Davies
Print Producer: Henry Welch
Designer: Tim McPherson
Senior Account Manager: Victoria Edwards

Up Magazine: Niemeyer

Advertising Agency: Fuel, Lisbon, Portugal
Creative Director: Marcelo Lourenço, Pedro Bexiga
Art Director: Pedro Bexiga

Techo: “Junkyard

Advertising Agency: Y&R Bravo, Miami, USA
Creative Director: Carlos Tornell, Hector Benitez
Copywriter: Hector Benitez
Senior Art Director: Katia Rojas
Account: Esteban Bird

Online lender marketing banned for being ‘socially irresponsible’

Pounds to Pocket, an online lender offering loans with an APR of 278%, has had its TV ad banned by the UK watchdog for being misleading and socially irresponsible.

Dove Body Wash: Scratch Card

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Group Creative Director/Art Director: Todd Cornelius
Group Creative Director/Copywriter: Jamie Marcovitch
Print Production Manager: Chris Rozak

Sanborns International Gourmet Festival: USA, Japan, Italy, France

Advertising Agency: Grey Dot, Mexico
Creative Director: Damián Campa
Art Directors: Israel Arrieta, Jorge Bobadilla
Copywriter: Liz González
Photographer: Virro Borja

Google hits record revenues of $50bn as UK business expands

Google revenues in the UK climbed to $1.30bn (£820m) in the fourth quarter, helping the company achieve record yearly revenues of $50bn (£32bn).

Surreal Over-Saturated Photography – David Keochkerian Manipulates Color to Mesh Seasonal Landscapes (GALLERY)

(TrendHunter.com) This photo collection from David Keochkerian falls somewhere between the worlds of Tim Burton and Alice in Wonderland.

The brilliantly manipulated colors give these landscape photos a feeling of…

‘Mildly sexual’ Rosie Huntington-Whitely underwear ad cleared

A Marks & Spencer underwear ad starring model and actress Rosie Huntington-Whitely has been cleared by the ad watchdog, despite complaints that it was “overtly sexual” and “degrading to women”.

Kung fu LED weapon, plutocrats and pickled moles

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This week, i’m trying something new. Cramming into a quick post the exhibitions i’ve seen over these past few days in London. Only the ones worth a mention, though. Contains alchemists, Yuri Suzuki’s The Sound of the Earth and cloud suspended inside galleries continue

Monarch unveils new logo in third ever TV ad

Monarch has launched its third TV ad campaign in 45 years, which features the brand’s new logo design.

Levitating around Singapore

Découverte de Jayden et Jeff, qui sont 2 jeunes photographes originaire de Singapour et qui ont formé le duo Levitation SG. Ils nous propose de découvrir de magnifiques photographies d’eux même à quelques centimètres du sol, et sans retouches. De très beaux clichés présent dans la suite de l’article.

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