Pendoring: Godzilla Feet

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Advertising Agency: DraftFCB, South Africa

Pendoring: Game, Cape Town Takeover

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URL: http://vatoor.buynary.co.za

Advertising Agency: DraftFCB, South Africa

Todomoda: Shared Tweet

Advertising Agency: +Castro / La Escuelita, USA
Innovation Directors: Nicolás Pimentel, Pedro Saleh
Planner / Creative director: Esteban Minoyetti
Creatives: Elisa Carli, Augusto Morreale, Miguel Ángel Patiño Castañeda, Pablo Maffezini
Project leader: Sebastián Zuddio
Project assistant: Florencia Arrizabalaga
Digital Strategy Director: Juan Riva
Technology Director: Agustín Mende
Digital production company: The Pasto
Advertiser supervisors: Mariana Castelli, Carlos Castelli, Lucía Areosa

Subway: Eggsical

To celebrate their birthday month, Subway asked McKinney to create a video highlighting the all-day availability of their Egg & Cheese sandwich. The anthropomorphic musical stars an animated egg whose one wish is live more than an “up at dawn and them I’m gone” life, and though it ends with him in a frying pan, he is happy. More than a breakfast sandwich, he is a lunch sandwich, too. The video has been viewed thousands of times on Subway’s Facebook and YouTube pages.

Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Art Director: Erynn Sweeney
Copywriter: David McClay
Producer: Naomi Newman
Production Company: Hornet, Inc.
Director: Dan & Jason
Executive Producer: Michael Feder
Producer: Zack Kortright
Editor: Anita Chao
Composers: Andrew Feltenstein, John Nau

Brutally Bloody Nail Art – The iPolished Blood Splatter Expert Manicure Takes a Violent Approach (GALLERY)

(TrendHunter.com) Make a day at the spa look like a gruesome ordeal by sporting the iPolished Blood Splatter Expert Manicure. This manicure idea is perfect for Halloween parties, costumes or your next Zombie Walk….

Collaged Hipster Catalogs – The Urban Outfitters ‘Beautiful and the Damned’ Lookbook is Feminine (GALLERY)

(TrendHunter.com) The Urban Outfitters ‘Beautiful and the Damned’ series gives a hipster take on fall fashion.

With quirky florals and exemplary layering, this lookbook provides a fresh take with…

Tomato-Throwing Photography – Spain’s Tomatina Fest Draws in People of All Backgrounds (GALLERY)

(TrendHunter.com) Spain’s Tomatina Fest drew in over 40,000 people to the village of Buñol. The annual event is on its 64th year and gathered over 100 tons of tomatoes for the festivities this year.

The photos…

Smoke Films: Joint

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Advertising Agency: Fire Comunicação, Brazil
Creative Director: Elisa Quadros
Art Director: Alessandro Duque
Copywriter: Marcus Vinícius
Photographer: José Alberto Júnior
Account Directors: Bruno Weigert, Rui Duarte
Media: Leticia Parmagnani, Bebel Lacourt
Producer: Stanley Stein

Oversized Canopy Homes – Balance Associate Architects’ Party Shack is an Event Dream Place (GALLERY)

(TrendHunter.com) Balance Associate Architects’ Party Shack is a dream home in the making. With an oversized canopy that features gorgeous wood paneling and wall to wall windows, the Party Shack is an…

Komen Bows Campaign in Bid to Restore Blemished Brand


Can the organization's reputation and fundraising efforts recover from Planned Parenthood backlash?

Why Apple Had to Evolve Its Approach


Apple's challenge is to create ads that target a broader audience and tout specific features of its key products, perhaps a departure from the trademark advertising that has been its emotional raison d'etre.

Addressable TV Ads Might — Finally — Be Ready for Prime Time


Allstate has launched a new effort for renter's insurance that will only reach viewers who own their homes, signalling that the long ballyhooed advertising technology is starting to gain momentum.

Revlon Counts on ‘Selling Hope’ to Make up for Its Small Size


After 13 years at Coca-Cola, Julia Goldin jumped to iconic beauty brand to help engineer a turnaround,

Madam Shakes Up Agency-Search Consulting


If the business of agency search is a pot, Michael Lee is stirring it.

‘The Naked Brand’ Pushes Brands to Be Good Citizens


"The Naked Brand," a documentary produced by ad agency Questus, sets out to educate clients on culture and transparency.

Can McGarryBowen Get Its Mojo Back?


After recent traces of vulnerability, can the two-time Ad Age Agency of the Year winner regain the momentum it has demonstrated over the past three years? Only if it's careful.

Peace One Day: Candle

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“Cease fire, light a fire.”

The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives. Peace One Day is a non-profit organization with the objective to raise awareness of The International Day of Peace and is asking everyone to take part in the largest movement of global reduction of violence and conflict. This candle is a response to their invitation. Get involved! Go to www.podcandle.org, make your own candle honouring the event and give it. Stop conflict in your life.“The International Day of Peace (21 September) is an opportunity for everyone to inspire and act upon saving lives.

Creative Director: Dan Mereanu
Additional credits: Irina Alexandrescu

100 Dorm Room Must-Haves – Get Ready to Head Back-To-School with These Essentials

(TrendHunter.com) Feel ready to move into your new nest by taking a cruise and checking off your list these dorm room must-haves. With the new school year rolling in, hundreds of fresh faces are making the leap into…

Odonto Scan: You Took Care Of Your Smile Today?

“Wow, what a beautiful smile, huh?!”

“If the only engine that you hear is the car, so, now it’s time to go to the dentist.”

“For eating and brushing is only beginning.”

The concept of this new campaign, created with noodles modeling clay based on everyday events that lead a person to take care of their oral health. The animation was extremely well done, with bright colors and relaxed texts to draw attention to a subtle and fun.

Advertising Agency: Finart Publicidade, Vitória/Espírito Santo, Brazil
Creative Director: Bruno Hilel
Art Directors: Bruno Hilel, Gustav Augustin
Copywriter: Ana Clara
Illustrator 3D: Real Multimídia
Planner: Amanda Paes

Mazda: Highway, Dead End

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Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director: Martin Markov
Copywriters: Borislav Kandov, Martin Markov