(TrendHunter.com) This Zac Efron for BlackBook Magazine feature is standout in the publication’s October November 2012 issue.
Zac Efron is dapper in this feature as he sports clean and tailored looks that…
(TrendHunter.com) In an effort to recreate scenes from the gaming world, The Zelda Project is a group of ambitious cosplayers and media makers that aim to bring scenes from the Zelda universe into reality.
The team…
Though the U.S. housing market is just beginning to show signs of a recovery, appliance giant Electrolux is already betting big on a turnaround.
Ms. Boff is thinking about how to bring elements of the real-time strategy that fuels digital to TV, outdoor and even print, and making sure that all the elements of the marketing mix are connected.
Ms. Laviz is working to help make digital central to the marketing of all P&G's 300 brands globally.
If mishandled or hidden, rebates and incentives can constitute one more shady business practice in which at least one stakeholding party is left out in the cold.
For years now, we all have acknowledged the need to change the way we pique interest among, and acquire fresh talent from, top college students. I would like to offer another solution: Influence the influencers by educating the educators.
Though the U.S. housing market is just beginning to show signs of a recovery, appliance giant Electrolux is already betting big on a turnaround.
A lot is working against the iPad newspaper, but the ad business should root for its success.
Media companies once lamented that ads worth dollars offline were only worth dimes on the web. It's even worse on mobile.
"It's work, but it's not the most difficult thing I've done," Mr. Strahan said.
In the West, Psy's marketing potential is unclear as it's uncertain whether the South Korean pop star is a one-hit wonder.
Cross-Platform Metrics will allow networks to use digital views as TV make-goods — and vice versa. But is equating the two channels "oversimplifying'?
Ad Age's Media Guy presents this exclusive interrogation of a verified Facebook faker (whom he made up himself).
“More important than you have imagined.”
Advertising Agency: Brandays, Dnipropetrovsk, Ukraine
Creative Director: Maxim Zuew
Art Director: Evgeniy Vetrov
Copywriter: Dmitry Khabarov
3D visualizer: Mikhail Mikhalyov
“Close to real leather paper.”
Advertising Agency: Draftfcb, China
(TrendHunter.com) If you want to get your doctorate and you are unsure how to go about it, Matthew Might, a professor at the University of Utah, has created an illustrative Ph.D guide. This combination of circular…
The spot portrays how Tikkurila wood paints endure the passage of seasons. The poetic execution combines live-action, stop-motion and time-lapse techniques seamlessly. The inspirational outcome is brought to close with a pay-off “The Power Of Colours”.
Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jaakko Kastari
Copywriter: Netta Stenius
Account Director: Anne Aikala
Strategic Planning Director: Tomi Hakanpää
Project Manager: Kaisa Kinnunen
Production company: Otto Production
Director: Pekka Hara
Producer: Ari Laitinen
DOP: Carlos Ritter
Editor: Miika Vaso
Composer: Juri Seppä, Humina
Sound Designer: Tuomas Seppänen / Humina
Colorist: Marko Terävä / Post Control
Design / Post production: Piñata Helsinki
Illustrator: Tuomas Korpi
Animator: Mikko Vormala
Previsualization and online: Henri Tani
“Sets its own limits.”
Advertising Agency: Communique, ?stanbul, Turkey
Creative Director / Copywriter: Hami Kural
Art Director / Retoucher: Korhan Y?ld?zcan
Account Supervisor: Ebru So?ukp?nar
Account Executive: Asl? Ertem
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
