Last night’s Closing Ceremony of the London 2012 Olympic Games attracted a peak audience of 26.3 million, just 600,000 viewers fewer than Danny Boyle’s curtain raiser.
(TrendHunter.com) The Arran Gregory ‘Wolf’ exhibit is a fascinating show that takes a modern perspective on the topics of nature and wildlife. This show is the London-based artist’s third solo show,…
As the nation basks in the success of London 2012, Team GB brand manager Leah Walsh reflects on the body’s ‘Our Greatest Team’ marketing activity in the run-up to the Games and having the young Royals as brand champions.
Total Media has been appointed to handle media planning and buying for a campaign fronted by Sir Steve Redgrave for Revitiveix, a medical device designed to alleviate the symptoms of poor circulation.
Given that few other brands appear in the books, Audi's feat of securing a starring role for not just one of its models, but for several different cars is pretty astounding. Even better, it was all for free.
Too many companies operate as if brands were still in control, and channel and media dominance reliable. So they're slow to become customer centric.
Oliver Wood has joined Maxus from GroupM in the new role of search and biddable director.
Google is making a major change to its search algorithm by downgrading pirated content in its search rankings, following pressure from the media industry.
Warburtons has started selling its bread in France, marketed as “the everyday bread of the English”.
(TrendHunter.com) In a world obsessed with physical beauty numerous, body-altering products exists that allow even the most unsightly individuals to appear deceptively attractive. A majority of these peculiar…
VP Candidate was an Oscar Mayer Hotdogger and a marketing consultant for the family business.
As the sporting world’s attention switches from London to Rio de Janiero for the next four years the world’s most famous Brazilian, Pelé, talks about the opportunities for his country, sponsors and himself.
Adidas has rounded off its sponsorship of the London 2012 Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes, including Jessica Ennis, Sir Chris Hoy, Victoria Pendleton and Louis Smith, lip-synching to Queen’s ‘Don’t Stop Me Now’.
Adidas has rounded off its sponsorship of the Olympics with a two-and-a-half minute video featuring several of its high-profile Team GB athletes including Jessica Ennis, Sir Chris Hoy, Victoria Pendleton and Louis Smith, lip-synching to Queen’s ‘Don’t Stop Me Now’.
Google has told staff at Motorola Mobility, the phone manufacturer it acquired in May, that it will cut 4,000 jobs and close a third of its 94 offices, according to reports.
“Don’t let mozzies ruin your fun.”
Advertising Agency: 4D Euro RSCG, South Africa
Creative Directors: Jonathan Deeb, Laura May Vale
Art Director: Laura May Vale
Copywriter: Lisa Bayliss
Illustrator: Carmen Zieruogel
Advertising Agency: communion, Rosario, Argentina
Creative Director: Javier Birollo Sosa
Art Director: Germán Bertino
Copywriter: Clara Morgavi
MEC’s international arm, MEC Global Solutions, has appointed Laura Scott, head of digital strategy at ad agency Addiction, as social director, replacing Michelle Lyons.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
