Young people don't want to risk losing their smartphones during big nights out, according to Laura Krajecki, chief consumer officer at Starcom MediaVest Group.
GM Global Chief Marketing Officer Joel Ewanick and Chevrolet Brand Marketing Chief Chris Perry are utilizing one of their tried-and-true marketing schemes from their days at Hyundai with the new "Chevy Confidence" program.
Neilson Hall from iProspect has been chosen as one of the industry’s leading young talents and has been inducted into Media Week’s 30 Under 30.
(TrendHunter.com) As a fantastic way to save some cash and reduce your carbon footprint, these eco-chic tree branch creations are the perfect solution. To create your own or have a similar design created, fallen…
Voici le nouveau clip du duo français Justice pour leur dernier single “New Lands” extrait de leur album Audio, Video, Disco. Un mélange entre football américain et rollerball, dirigé par l’excellent collectif Canada, le tout par Partizan Midi Minuit. A découvrir en images et en vidéo dans la suite de l’article.
The ad industry has done nothing to stop messages that target uninterested consumers, but Microsoft's new privacy default shows they're a real intrusion.
Gerry Boyle, chief executive of ZenithOptimedia, tells Media Week about the agency’s new ‘Live ROI’ positioning, why it separated the two agency brands, and how the future is both social and mobile.
This week Keith Rattray, founder of dot-gap, finds himself celebrating an important birthday at the start of the week, spending a lot of meeting time in the Dean Street Town House, and having to turn down Centre Court tickets to see Andy Murray in the Wimbledon semi-finals.
One year after Aegis Media moved all its agencies under one roof in London, Mike Fletcher asks how important it is to still be based around the capital’s central media hubs.
Karl Heasman, media director for Acentic Media started in the industry 24 years ago, is a frustrated actor, craves for the time of long lunches, and would never miss the Six Nations rugby.
A three-minute primer on text message advertising, apps privacy policies, and what to be careful of when trolling the web for ideas.
(TrendHunter.com) When you are waiting for the bus, there is little else to do other than fiddle with your cell or survey your environment, which is why interactive bus stop ads are so effective.
An interactive ad…
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NFL Network marketer Dena Kaplan will join the children's network in late July. Meanwhile, Dan Jurek is moving to Digitaria and Dojo has named Marty Wenzell president.
Chuck Close est un peintre américain mondialement reconnu qui réussit a produire des portraits très détaillés en peignant uniquement avec ses doigts. Visuellement impressionnants, les portraits de cet artiste qui continue à se perfectionner malgré des problèmes de santé sont à découvrir dans la suite.
(TrendHunter.com) Glow-in-the-dark footwear will allow you to stand out from your friends and light up any party. These awesome kicks range from flashing light footwear to glowing shoecessories and luminescent kicks…
Argos is to make use of its alien characters in new advertising that will showcase its ‘check and reserve’ service.
(TrendHunter.com) As gas becomes painfully expensive and the environment progressively worn out, revolutionary transit rest stops can facilitate increased ridership in public transit systems all over the world.
Some…
“For persistent headaches.”
Advertising Agency: BBDO Guerrero/ Proximity, Philippines
Chief Creative Officer: David Guerrero
Creative Director: Rey Tiempo, Gary Amante
Copywriter: Rachel Teotico, David Guerrero, Rey Tiempo
Art Director: JP Palileo, Tim Villela, Gary Amante
Producer: Al Salvador, Zeth Pascual
Retouchers: Vilma Magsino, Oliver Brillantes, Manny Vailoces
Photographers: Paolo Gripo, Abet Bagay
Account Director: Cindy Evangelista, Lynne Esguerra
Planner: Cristina Buenaventura
Senior Account Manager: Iking Uy
Taco Bell delivers 10,000 Doritos Locos Tacos to the small town of Bethel, Alaska after an elaborate hoax.
Advertising Agency: DraftFCB, Orange County, USA
ECD: Teddy Brown
Group Creative Director: Jeff Maerov
Management Director: Yolanda Cassity
Executive Producer: Thomas Anderson
Creative Director: Adam Nowak, Adam Tompkins
Production Company: H.S.I
Director: The Malloys
EP: Kim Dellara, Therese Hunsberger
Editor: Nate Cali
Dish subscribers are still without the AMC channels they pay for. Now DirecTV subscribers are missing MTV, Nickelodeon, Comedy Central and the rest of Viacom.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
