Gaining trust is everything when it comes to persuasion. And when you are the one trying to gain trust, credibility is influenced by many other factors besides what you think of yourself or an endorsement by a credible source.
One of America's favorite 21st ad campaigns can trace its roots back to our original master of horror.
OK. So it’s the old “flop them around in a stunt driver-driven car” scenario. Except this time, there’s no bulging breasts bursting out of button down blouses.
Cable social-TV activity in June topped May by nearly half while broadcast social-TV activity fell — with one big exception in ABC.
(TrendHunter.com) The Bruce Mau Designs ‘Know Canada’ campaign uses the iconic Canadian flag to re-appraise perceptions of what the True North means to you.
The preconceptions concerning Canada span very little…
The Observer suffered a 3.5% drop in circulation between May and June to 243,946 copies, while the Sunday edition of The Sun fell for the fourth month in a row.
The Observer suffered a 3.5% drop in circulation between May and June to 243,946 copies, while the Sunday edition of The Sun fell for the fourth month in a row.
As it turns out, Susan Glenn is the woman of Kiefer Sutherland’s dreams.
Campaign season is already flowing with cash and negativity, but few markets have actually seen broadcast ads so far.
(TrendHunter.com) In this series of quirky furniture, Lennart Van Uffelen shows just how overvalued functionality is. The Belgian-based designer Lennart Van Uffelen aptly titled his work ‘Functionality Kills…
Gogo is attracting brand ads with its affluent frequent-flyer customers. But can it appeal to the masses?
(TrendHunter.com) Aspirations for maison status in fashion is no small feat, and with its debut couture collection, the Dolce & Gabbana Autumn/Winter 2012 line proves the iconic designer’s caliber is up to…
A breakdown of the key figures from the June 2012 ABC national newspaper circulation report.
The Daily Mail and Daily Express both registered circulation bounces in June, as their considerable coverage of the Diamond Jubilee paid off.
The Daily Mail and Daily Express both registered circulation bounces in June, as their considerable coverage of the Diamond Jubilee paid off.
The Daily Mail and Daily Express both registered circulation bounces in June, as their considerable coverage of the Diamond Jubilee paid off.
(TrendHunter.com) While some individuals may be content to have their wine bottle loosely displayed, wine connoisseurs and collectors will appreciate these wonderful wine racks. With inventive, re-purposed and gravity-…
Coup de cœur pour ce projet très réussi et visuellement impressionnant, encadrant ainsi avec talent la scène de théâtre avec des jeux de lumières de qualité. L’architecture du Theatre Almonte à Huelva en Espagne a été confié au studio Donaire Arquitectos. Plus d’images dans la suite.
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