DFS raises sights upmarket with £12m brand ‘film’
Posted in: UncategorizedDFS is targeting a more upmarket audience with its first ‘brand film’, as part of a £12m TV campaign with no price point or sales messaging.
DFS is targeting a more upmarket audience with its first ‘brand film’, as part of a £12m TV campaign with no price point or sales messaging.
“Come visit the largest theme aquarium in Brazil.”
Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officer: Carlos Eduardo Porto Moreno
Creative Director: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Pedro Reis
Illustrator: Sergio Paulo
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda
Advertising Agency: McCann Erickson, India
Executive Creative Director: Prasoon Joshi
Creative Director: Anshumani Khanna, Denzil Machado
Copywriter: Saurabh Dubey
Art Directors: Harshik Suraiya, Denzil Machado
Production company: InnGraphic creative outsourcing
Agency Producer: Meraj Khan
Illustrator: Staudt Agnes
Recently there’s been plenty of hype around the London Olympics and some have even declared the XXX Olympiad as being the first official ‘Social Games’. This statement alone has raised much debate around how the athletes will be managed in and around the village and how brands will take advantage of any opportunities that arise […]
As part of its ongoing negotiations with Dish Network which dumped the network from its lineup, AMC has unleashed real-life Walking Dead zombies in New York City posing as EMTs, street workers, cops, pedestrians and hot dog vendors. Needless to say, the stunt scared the crap out of people but also brought a few laughs.
The stunt is part of PutZombiesBack, an online effort to get the net back on Dish. ON the site, a statements reads, “We know Dish has been urging AMC fans to pay additional monies to see their favorite shows online. It seems unusual to us for a television provider to ask their subscribers to pay extra money to see the same shows that they are already paying for, and that their neighbors are getting, as part of their basic TV subscriptions.”
The video, which shows just how the stunt was pulled off and crowd reaction to it, closes with “Zombies don’t belong here. Put them back on TV.”
Aggressive. But brilliant.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko
Advertising Agency: GREY group, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Group Head: Nicholas Kosasih
Graphic Designers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih
Copywriters: Andika Pandjaitan, Randy Rinaldi
Typographers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih
Mock up Artist: Budi Tattoo
Print Producers: Imansoe, Pak Untung
Chief Creative Officer: Ali Shabaz
Account Management: Randy Rinaldi