DFS raises sights upmarket with £12m brand ‘film’

DFS is targeting a more upmarket audience with its first ‘brand film’, as part of a £12m TV campaign with no price point or sales messaging.

Prefeitura De Belo Horizonte Zoo: Big Fish

“Come visit the largest theme aquarium in Brazil.”

Advertising Agency: Perfil Publicidade, Belo Horizonte, Brazil
Chief Creative Officer: Carlos Eduardo Porto Moreno
Creative Director: Waldemar França, Márcia Lima
Copywriter: Márcia Lima
Art Director: Pedro Reis
Illustrator: Sergio Paulo
Account Supervisor: Maira Schreck
Account Manager: Priscila Miranda


Cartoon Movie Poster Remixes – Ive Bastrash Illustrates Iconic Promo Art in Kid-Friendly Style (GALLERY)

(TrendHunter.com) It’s impossible not to feel nostalgic when browsing through Ive Bastrash’s collection of remixed movie posters. The Canadian artist takes iconic film promo art and renders every detail in a…

Liberty Mutual Insurance: Humans

Advertising Agency: Hill Holliday, Boston, USA


ATSS Burglar Alarm System: Bank, High Rise, Villa

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high rise

villa

Advertising Agency: McCann Erickson, India
Executive Creative Director: Prasoon Joshi
Creative Director: Anshumani Khanna, Denzil Machado
Copywriter: Saurabh Dubey
Art Directors: Harshik Suraiya, Denzil Machado
Production company: InnGraphic creative outsourcing
Agency Producer: Meraj Khan
Illustrator: Staudt Agnes


Bewitching Wave Photography – Brad Styron Captures Unreal Images Amid Surfable Waters (GALLERY)

(TrendHunter.com) Viewers are naturally overwhelmed with a sense of awe when looking at Brad Styron’s impressive photographs of beach waves. The images shock audiences’ ocular senses with their colors and clarity,…

10 Comic Sans Tributes – From Terrible Typeface Defence Blogs to Furious Font Monologues (TOPLIST)

(TrendHunter.com) For years, Comic Sans has been the punchline for many typography-related jokes, but love for the goofy typeface has spawned some eye-catching products and tributes.

For instance, there is a Tumblr…

How social are the London Olympics so far…

Recently there’s been plenty of hype around the London Olympics and some have even declared the XXX Olympiad as being the first official ‘Social Games’.  This statement alone has raised much debate around how the athletes will be managed in and around the village and how brands will take advantage of any opportunities that arise […]

In Sign of Priorities, Yahoo’s Mayer Accelerates IntoNow Product Update


The app surfaces content on tablets and mobile phones that complements the TV show or live event that someone is watching on TV at that very moment.

Intricate Geometric Adornments – The Hot Pop Factory Jewelry Line is Sharp (GALLERY)

(TrendHunter.com) The Hot Pop Factory jewelry line is an incredibly unique and futuristically chic approach to accessorizing.

The collection is sensibly minimalist, both in design and color, and the pieces are…

Bedazzled Eyebrow Editorials – Monumental Chapter by Jovana Mladenovic Reflects Greek Mythology (GALLERY)

(TrendHunter.com) The Monumental Chapter by Jovana Mladenovic depicts model Ana Minkic laying on stoney pathways and leaning up against historic landmarks. The stylist Dajana Vasic dressed the model in blue, black,…

100 Couture Branding Innovations – From Luxury Taxidermy to Fashionista Fingertips (TOPLIST)

(TrendHunter.com) From Louis Vuitton to Chanel, the world’s most luxurious fashion labels are taking branding to the next level with a bold strategy at marketing their exclusive products.

Both unexpected and…

Are Apple’s Latest Ads Really Their Worst Yet?


Rather than focus on a product, they star a helpful if obsequious Genius Bar employee helping people get things done.

AMC Fights DISH With NYC Zombie Infestation

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As part of its ongoing negotiations with Dish Network which dumped the network from its lineup, AMC has unleashed real-life Walking Dead zombies in New York City posing as EMTs, street workers, cops, pedestrians and hot dog vendors. Needless to say, the stunt scared the crap out of people but also brought a few laughs.

The stunt is part of PutZombiesBack, an online effort to get the net back on Dish. ON the site, a statements reads, “We know Dish has been urging AMC fans to pay additional monies to see their favorite shows online. It seems unusual to us for a television provider to ask their subscribers to pay extra money to see the same shows that they are already paying for, and that their neighbors are getting, as part of their basic TV subscriptions.”

The video, which shows just how the stunt was pulled off and crowd reaction to it, closes with “Zombies don’t belong here. Put them back on TV.”

Aggressive. But brilliant.


Viewpoint: What General Motors’ CEO Dan Akerson Should Do Now


Here are a couple of things chief Dan Akerson can do to now to accomplish what he set out to do a couple of years ago: a better — maybe even great — job of marketing its four major brands.

Bikes Over All San Motorshow 2012 San Diego: Fat Boy, Sporter

Advertising Agency: DDB, Bogota, Colombia
Executive Creative Director: Rodrigo Dávila
Creative Director: Marco Muñoz
Art Directors: Oscar David Martínez, Oscar Mejía, Adrián Arroyave, Mauricio Cortés
Copywriters: Juan David Arboleda, Andrés Estrada
Photographer: Tato Gómez


Passed Over for CEO Role, Ross Levinsohn Exits Yahoo


His departure was widely expected after the Yahoo board picked Google exec Marissa Mayer as permanent CEO.

Colgate Dental Floss: Fishing With Dental Floss

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yr   colgate   man fishing

yr   colgate   child fishing

Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Art Buyer: Monica Beretta
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Managers: Valeria Ordonhez, Claudia Menezes, Felipe Wanderley
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Fabiola Sidorenko


Alterna Travel Store: Life Is Short, End Of The World

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end of the world

“Life is short. Travel.”

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Marija Milankovic
Copywriters: Zorana Cirica, Bojan Babic
Illustrator: Marija Milankovic
Account Manager: Milos Stankovic


Kumon: Daily Fun Math

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Advertising Agency: GREY group, Jakarta, Indonesia
Executive Creative Director: Randy Rinaldi
Creative Group Head: Nicholas Kosasih
Graphic Designers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih
Copywriters: Andika Pandjaitan, Randy Rinaldi
Typographers: Irene Saputra, Kevin Reinaldo, Aditya Pratama, Nicholas Kosasih
Mock up Artist: Budi Tattoo
Print Producers: Imansoe, Pak Untung
Chief Creative Officer: Ali Shabaz
Account Management: Randy Rinaldi