Ofcom unveils plans for 4G network to reach consumers in 2013

Ofcom has revealed bidding for the 4G network spectrum will start at the beginning of next year, with faster speeds expected to reach consumers at the end of 2013.

Sport Magazine ramps up distribution for Olympics

Sport, the free weekly sports magazine, is upping its distribution by thousands of copies during the Olympics and has secured distribution inside the Olympic Village, as it anticipates an uplift in reader numbers.

VIDEO: Public reaction to brands around the Olympic torch relay

As the Olympic torch relay reached London’s Crystal Palace yesterday, accompanied by presenting partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

VIDEO: Public reaction to Olympic torch relay

As the Olympic torch relay reached London’s Crystal Palace yesterday, accompanied by presenting partners Samsung, Coca-Cola and Lloyds TSB, we asked the public for their opinions on the branded entourage.

100 HIV/AIDS Awareness Items – From Angelic AIDS Prevention Campaigns to Aids Awareness Alarms (TOPLIST)

(TrendHunter.com) Sometime, hopefully in the near future, a cure will be discovered for the AIDS virus, but until that day comes, these HIV/AIDS awareness items will continue to educate. Currently, an estimated 34…

Channel 4 Paralympic Games

Une très belle campagne réalisé pour les prochains Jeux Paralympiques (prévue pour fin août) par la chaîne anglaise Channel 4, mettant en avant ces catégories et profil d’athlètes exceptionnels. Un spot intitulé « Meet The Superhuman » sur une bande son de Public Enemy – Harder Than You Think.

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3M Lint Roller: Pets

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Copywriters: Joseph Cheong, Steve Clay
Art Director: Ang Sheng Jin
Photographer: Jeremy Wong (Nemesis Pictures)
Illustrator: Evan Lim (Magic3)
Account Manager: Hari Krishnan


Sky poaches Liz Darran for senior marketing role

BSkyB is set to appoint WCRS managing partner Liz Darran to a new senior marketing position, as part of the ongoing restructure of its sales and marketing function.

O2 ends 10-year Arsenal sponsorship

O2 is dropping its sponsorship of Arsenal, 10-years after it launched the brand through a shirt sponsorship of the London football club.

Everything Everywhere readies consumer brand launch

Everything Everywhere, the parent company of Orange and T-Mobile, is preparing to launch as a consumer-facing brand, with its first ad campaign set to go live in October.

Aviva marketer Kevin Peake exits role

Aviva’s interim marketer, Kevin Peake, has left the insurance group after seven months, amid a restructure of its UK marketing function.

Vodafone creates Tate mobile handset

Vodafone is to launch a limited-edition mobile handset in conjunction with Tate, the first time in a decade that the gallery group has partnered a corporate sponsor to produce a commercial product.

KFC Delivery: Life Gets Easier

Grey Group Singapore developed a print poster campaign to highlight the ease and convenience of getting food with KFC Delivery. Each print/poster contains four handcrafted miniature exhibits that portray how life got easier over time. The methods of hunting, cooking and bring food to the table, have all been simplified. All thanks to KFC Delivery.

Advertising Agency: Grey Group, Singapore
Chief Creative Officer: Ali Shabaz
Associate Creative Directors: Joseph Cheong, Ang Sheng Jin
Copywriter: Joseph Cheong
Art Directors: Ang Sheng Jin, Alex Tan, Marcus Lim
Photographer: Teo Chai Guan (Teo Studios)
Model Makers: Harold Cheng, Kris Tan, Vonny Lim
Illustrator: Evan Lim, Kris Tan (Magic3)
Account Manager: Christopher Yong


Saatchi & Saatchi: Cut one. Plant one

“If you cut one down. plant another.”

To mark World Environment Day 2012, we transformed the traffic gate at the Colombo‘s premier shopping mall into a cut tree in order to communicate the importance of preserving our environment.

Advertising Agency: Saatchi & Saatchi, Colombo, Sri lanka
Creative Director: Eric Frank, Asanka illampcruma
Art Director: Shamil Savindra Desilva
Copywriter: Sajiv Panditha, Piyumi Wickrama
Photographer: Shamil Savindra Desilva
Additional credits: Anthony Sinniha, Sugandi Dissanayake


Paddy Power sponsors ‘the biggest athletics event in London’

Paddy Power, the bookmaker, is to sponsor an egg-and-spoon race in London, Burgundy, next week and has dubbed the event ‘the largest athletics event in London this year’.

Volkswagen: Market

Advertising Agency: Adam&EveDDB, UK
Executive Creative Director: Jeremy Craigen
Copywriter: Mike Crowe
Art director: Rob Messeter
Planner: Elaine Miller
Designers: Alek Sonman, Pete Mould, Nick Clements
Project Management: Craig Neilson, Diya Babel, Hege Ulbrich
Art Buyer: Daniel Moorey
Photographer: Jason Hindley
CGI / Retouching: Recom Farmhouse
Media agency: Mediacom
Media planner: Emma Franklin
Agency TV Producer: Lucinda Ker
Production company: Rattling Stick
Director: Andy McLeod
Producer: Kirsty Dye
Audio Post Production: Joe Mount / Wave Studios
Post Production: Big Buoy


New York International Latino Film Festival: Spaghetti Western, Serial Killer, Chick Flick, Sports Comeback, Alien Invasion, Buddy Cop

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Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo


Adidas Benelux: Ajax Players Gave Their Fans A Surprise They Won’t Forget

Advertising Agency: iris Amsterdam, The Netherlands
Production: Fixers Promotion
Film: Wenneker
PR / Social: TBWABusted
Published: July 2012


Francisco Petricio Non-Skid Floor: Snail, Snake

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Advertising Agency: La Familia, Chile
Executive Creative Director: Miguel Angel Barahona
Art Director: Andy Tobar
Copywriter: Julio Bascur
Illustrator: Gorila Estudio


Premier Foods Hovis: Castle, Beach

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Advertising Agency: Dare, London, UK
Creatives: Dan Gorlov, Rachel le Feuvre
Photographer: Andy Glass
Retoucher: Karl Hugill / One White Chair