Microsoft has acquired corporate social networking company Yammer, for $1.2bn (£769m), which it intends to integrate with Office and Skype, once the deal has been approved.
Advertising Agency: Rees Bradley Hepburn, Birmingham, UK
Creative Directors: Stuart Jackson, Mike Kalin
Illustrator: Vanessa Turner
To help McDonald’s introduce fruit smoothies we covered the glass of a TSA with material that mimicked the look and texture of a strawberry – creating a 3D ad. A classic fruit sticker was placed on the material with the words: Real Fruit Smoothies. The TSA was then topped with giant strawberry leaves. Smaller versions of this idea were created as Restobars ads with strawberries and pineapples.
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Katie Ainsworth
Associate Creative Director: Lisa Lebedovich
Art Director: Lisa Lebedovich
Copywriter: Katie Ainsworth
Producer: April Haffenden
TSA Production Artist: Dennis Bayluk
Studio Artist: Rob Horsman
Group Account Director: Nadine Cole
Account Director: Kim Prosser
Account Executive: Shirley Lam
Reluctance by Olympic sponsor brands to promote their role in staging the London 2012 Olympics has helped fuel negative media coverage of their involvement, Locog chairman Lord Coe has said.
Travelocity International, which owns Lastminute.com, has recruited Sarah Bartlett as its first chief marketing officer, to oversee its portfolio of brands following a restructure.
General Motors, the world’s fourth-biggest ad spender, has told Marketing that its relationship with Facebook is ‘all good’, despite its highly publicised withdrawal of paid advertising from the social network just days before Facebook’s IPO last month.
Reluctance by Olympic sponsor brands to promote their role in staging the London 2012 Olympics has helped fuel negative media coverage of their involvement, LOCOG chairman Lord Coe has said.
Drinks company Diageo considered sponsoring London 2012, but decided against it.
EDF, the owner of UK subsidiary EDF Energy, is launching a multimillion-pound London 2012 campaign across Europe to highlight its role in ‘powering’ the Olympics.
Shop Direct is to increase its marketing spend as it seeks to drive greater differentiation between its Very and Littlewoods brands.
Focus sur Christoffer Relander, ce photographe spécialisé en portraits et paysages, trouvant toujours un angle et une approche originale comme avec cette série « Multiple Exposure Portraits ». Ces photographies en double exposition joue à la perfection entre portraits et matières. Plus d’images dans la suite.
(TrendHunter.com) When it comes to personalized DIY footwear, the Lasso Slippers are as simple as they come. Made by Gaspard Tiné-Berès, a design graduate from the Royal College of Art in London, the Lasso Slippers…
(TrendHunter.com) If you’re someone who grew up going through pack after pack of Crayola crayons, then you’ll be excited to find out that Crayola nail polish now exists! The company has just released a…
(TrendHunter.com) A person doesn’t need to own a ship to travel the nine seas in order to enjoy the Capt. Jules’ Extraordinary Telescope Ring. Instead, this piece of steampunk jewelry will encourage…
(TrendHunter.com) The editorial starring Liu Xu for Metal Magazine is vibrantly edgy. Shot on location in a desert, the bright colors and trippy patterns contrast nicely against the sand-colored rocks and blue skies…
"Are we selling hundreds of cars through social? No. But social media has to be a responsible part of any media package now."
Facebook has added Chief Operating Officer Sheryl Sandberg as a director, the first woman on its board.
Remember Google Chrome: Coffee, the video Google created that showed how a guy used Google to get an old girlfriend to have coffee with him? Ever wonder what Jen’s response was to Mark’s persistance? Well, now we know.
A recent video from the European Commission’s Women in Research and Innovation effort to encourage more young women to pursue a career in science has sparked a bit of a furor over it’s portrayal of women.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
