WPP’s chief executive remains confident that global ad spend will achieve growth of 4% plus in this maxi-quadrennial year, despite a sluggish first quarter leading rival network to revise forecasts down, but Sorrell admits to being “worried” about 2013.
Nivea is investing in major digital activity, which will have a fashion focus to lure in a younger audience.
(TrendHunter.com) While solid colors used to be extremely popular they have since forfeited their position and have been replace by ombre-oriented objects. These delightful dyed creations gradually lose their color…
Media agency executives have broadly welcomed Global Radio’s acquisition of Guardian Media Group’s radio assets, although some have expressed concern that the deal could “lock out” competition in some areas.
UM Global CEO Jacki Kelley told us what she doesn't miss from her days in sales, the challenge on the agency side and her advice for women on their way up.
(TrendHunter.com) These alarming explosive innovations highlight the ways in which the shock factor can up the ante for particular products.
Often integrated into photo shoots as well as less expected goods,…
Hearst-Rodale’s new quarterly title, Women’s Health, which has sold 95,098 copies of its debut issue, has the potential to take off and worry competitors, according to media buyers.
Maxim Zhestkov est un réalisateur qui a une maîtrise parfaite de la modélisation 3D et des formes abstraites. Sollicité par de grandes chaînes et marques comme MTV pour leur identité visuelle, ce dernier dévoile son showreel de l’année 2012 à découvrir en video dans la suite.
“Where ads stand out every day.”
Advertising Agency: Ogilvy, Frankfurt, Germany
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Lothar Mueller
Art Director: Till Schaffarczyk, Christian Kuzman
Photographer: Norman Konrad, Stockphotos
Art Buyer: Magdalena Ignatowski
Account Supervisor: Michael Fucks
Advertiser’s Supervisor: Dr. Joachim Donnerstag, Markus Ruppe
Retouching: E-N-D-I-S-T, Paul Schäfer, Berlin
McDonald’s has finally revealed details of its Olympic and Paralympic campaign, which will be called ‘ We All Make The Games’, and will involve guerrilla film crews and a TV campaign that will celebrate the people and moments of the games.
Omnicom Media Group is in protracted talks to buy LBi, the independent full-service digital marketing agency, for an estimated $575 million – hot on the heels of rival group WPP purchasing AKQA for $540m.
John Lewis is seeking new partners to help it expand its “click and collect” service into small towns up and down the UK where it does not have a presence.
(TrendHunter.com) Wearing floral headdresses, the Vivienne Westwood Spring 2013 Menswear models made quite an impression for the fashionhouse. Designing dapper, traditional tuxedos and suits alongside nautical casual…
Google is planning to unveil its first tablet device at its I/O developer conference in California this week, according to reports.
(TrendHunter.com) Ranging from comic-book inspired accessories to masked vigilante streetwear looks, these stylish superhero finds are taking over the fashion world. Whether a fun novelty item or an intricate couture…
Thomson Holidays, the TUI-owned tour operator, has been rapped by the ad watchdog after a customer complained that children were staying at a hotel sold as part of the brand’s adults-only packages.
BT is scrapping its two Wi-Fi brands BT Fon and BT Openzone to create a single brand identity, which it hopes will be simpler for customers to use.
Nationwide is launching a push for its new SavingsWatch service, which personally updates members each time their savings rates change.
Our interview with the new editor of the Daily Mirror and Sunday Mirror continues, as he claims The Sun is on the wrong track with its Sunday edition and reveals his gruelling workload bedding in the new seven-day operation.
Lloyd Embley, the new editor of the Daily Mirror and Sunday Mirror, wants to quash a few rumours, most pressing of which is that he is about to ditch the Daily Mirror’s long-standing allegiance to the Labour Party.
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