It’s April. Time To Get Your Strategy In Order For Black Friday and Cyber Monday


I know what you are thinking, the 2012 holiday season is more than eight months away. That's a lifetime for many of us, but not for brands.

James Murdoch to stand down from BSkyB

James Murdoch is set to stand down from his position as chairman of BSkyB following a year in which he failed to fully acquire the broadcaster for News Corporation amid revelations of phone hacking at one of its newspapers.

WKD takes blokes to the gym

WKD, the vodka-based alcopop brand, has launched the latest TV ad in its long-running ‘Have You Got A WKD Side?’ campaign.

EDF introduces new character as part of Feel Better Energy activity

EDF Energy, the French energy company, has launched a campaign to support its ‘Feel Better Energy’ brand positioning, featuring a new dancing brand character.

EDF introduces Keepon character as part of Feel Better Energy activity

EDF Energy, the French energy company, has launched a campaign to support its ‘Feel Better Energy’ brand positioning, featuring Keepon, its new brand character.

Citroen ties up with Facebook for ‘first’ crowsourced production vehicle

Citroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.

Dell to pay customers to promote products in social media

Dell is to offer cash rewards to customers who promote its products on social networking sites if their “share” leads to a sale.

BA unveils Olympic Dove plane livery

British Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London 2012 Olympic Games.

Maxus names Madhvi Pahwa as first global talent director

GroupM agency Maxus has appointed Madhvi Pahwa, currently managing partner for learning and culture at GroupM India, as its first global talent director.

Desert Hippie Advertorials – The Spanish Moss Spring/Summer 2012 Lookbook Has a Retro Rocker Vibe (GALLERY)

(TrendHunter.com) The latest Spanish Moss Spring/Summer 2012 lookbook is entitled ‘The Girl Who Fell To Earth’. Starring model Marie Hamm, this hippie-style advertorial spread is photographed by Vincent…

Public awareness of NFC yet to take off

Six out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.

BT Business appoints Now to ad account

BT Business has appointed Now to handle its ad business.

Mercedes Benz: The SL Sting


Advertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creative Team: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano

Audi: Open


“Sometimes technology is the best way to let emotions in.”

Advertising Agency: Verba, Milan, Italy
Executive Creative Director: Luca Cortesini, Michelangelo Cianciosi
Art Director: Daniel Cambò
Copywriter: Elsa Tomassetti

Moroccan Hippie Editorials – The ADenim SS 2012 Look Book is Sandy and Sulrty (GALLERY)

(TrendHunter.com) The ADenim SS 2012 look book is a sweaty sandy look into the lifestyle of the Adenim man. The editorial features models decked out in eastern hippie attire and gorgeous denim. The look is casual and…

Aviva hands consolidated digital account to Dare

Aviva has appointed Dare to handle its consolidated digital advertising account.

IPC ramps up ad-funded games offering

Magazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online games on behalf of advertisers.

Shop Direct in push to link print to digital marketing

Shop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.

Unilever to launch new ‘pleasure hunt’ game for Magnum Infinity

Unilever is promoting the launch of its new Magnum Infinity ice-cream, with a sequel to last year’s ‘Magnum Pleasure Hunt’ game.

Honda: Terii


Advertising Agency: RPA, Santa Monica, USA
Executive Creative Director:: Joe Baratelli
SVP Group Creative Director: Jason Sperling, J Barbush
Copywriter: Tylynne McCauley
Director: Mark Tripp
Director of Photography: Stephen Carmona