James Murdoch to stand down from BSkyB
Posted in: UncategorizedJames Murdoch is set to stand down from his position as chairman of BSkyB following a year in which he failed to fully acquire the broadcaster for News Corporation amid revelations of phone hacking at one of its newspapers.
WKD takes blokes to the gym
Posted in: UncategorizedWKD, the vodka-based alcopop brand, has launched the latest TV ad in its long-running ‘Have You Got A WKD Side?’ campaign.
EDF introduces new character as part of Feel Better Energy activity
Posted in: UncategorizedEDF Energy, the French energy company, has launched a campaign to support its ‘Feel Better Energy’ brand positioning, featuring a new dancing brand character.
EDF introduces Keepon character as part of Feel Better Energy activity
Posted in: UncategorizedEDF Energy, the French energy company, has launched a campaign to support its ‘Feel Better Energy’ brand positioning, featuring Keepon, its new brand character.
Citroen ties up with Facebook for ‘first’ crowsourced production vehicle
Posted in: UncategorizedCitroen is collaborating with Facebook on an app that allows users to create a new version of its C1 city car, in what it claims is the first crowdsourced production vehicle in the UK.
Dell to pay customers to promote products in social media
Posted in: UncategorizedDell is to offer cash rewards to customers who promote its products on social networking sites if their “share” leads to a sale.
BA unveils Olympic Dove plane livery
Posted in: UncategorizedBritish Airways has revealed the design of its Dove aircraft, commissioned to celebrate the London 2012 Olympic Games.
Maxus names Madhvi Pahwa as first global talent director
Posted in: UncategorizedGroupM agency Maxus has appointed Madhvi Pahwa, currently managing partner for learning and culture at GroupM India, as its first global talent director.
Public awareness of NFC yet to take off
Posted in: UncategorizedSix out of 10 people who have Near Field Communication (NFC) on their mobile phone do not realise it, according to research, which also reveals half of smartphone owners who have used interactive technology have interacted with an advert.
BT Business appoints Now to ad account
Posted in: UncategorizedBT Business has appointed Now to handle its ad business.
Mercedes Benz: The SL Sting
Posted in: UncategorizedAdvertising Agency: Wysiwyg/Razorfish, Madrid, Spain
Executive Creative Director: Marga Castaño
Creative Director: Daniel Molinillo
Creative Team: Busto y Miguelez
Client Services Director: Jaime de Santiago
Account Director: Blanca Michelena Aviñó
Account Executive: Mercedes García
Agency Producer: Juan Gilmorte
Production Company: Bajocero
Filmmaker: Jota Aronak
Producer: Daniel Cano
Audi: Open
Posted in: UncategorizedMoroccan Hippie Editorials – The ADenim SS 2012 Look Book is Sandy and Sulrty (GALLERY)
Posted in: UncategorizedAviva hands consolidated digital account to Dare
Posted in: UncategorizedAviva has appointed Dare to handle its consolidated digital advertising account.
IPC ramps up ad-funded games offering
Posted in: UncategorizedMagazine publisher IPC Media has launched IPC Play, which will create and produce bespoke online games on behalf of advertisers.
Shop Direct in push to link print to digital marketing
Posted in: UncategorizedShop Direct aligning its print catalogue and burgeoning online business by integrating augmented reality into magazines to drive cross-platform engagement.
Unilever to launch new ‘pleasure hunt’ game for Magnum Infinity
Posted in: UncategorizedUnilever is promoting the launch of its new Magnum Infinity ice-cream, with a sequel to last year’s ‘Magnum Pleasure Hunt’ game.