Hasta La Creative!

That's the question an initiative called Making Measurement Make Sense — or 3Ms — is wrestling with. Backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting, 3Ms wants a whole new definition of an ad, based on whether anyone actually saw it.

With stacks you can select (and pay for) only those services you need today.

While estimates diverge on how much brands are spending on Facebook ads vs. "resources," the consensus is that ads will see a growing share.

While less than 10% of new cars sold in the U.S. have a manual transmission, that small percentage carries a halo of performance, a rub-off effect from high-performance European autos and racecars.

Purdue Pharma is preparing for an event that has recently become rare in pharmaceuticals — a big-budget blitz for of a potential blockbuster drug.

Advertisers have been clamoring for a way to measure online audiences comparable to TV. After a process that's taken more than a decade, they're poised to get it.

Advertising Agency: JWT, Toronto, Canada
Creative Director: Colin Winn, Craig Markou
Executive Creative Director: Martin Shewchuk, Paul Wales
Art Director: Pepe Bratanov
Copywriter: Ryan Egan
Photographer: Philip Rostron

Obut is the brand N°1 in France for Pétanque Balls (bocci balls). The object of the game is to throw a metal ball as close as possible to a smaller wooden ball. In case it’s too close to call, measurements are necessary.

Advertising Agency: Y&R, Paris, France
Executive Creative Director: Jorge Carreno, Robin de Lestrade
Art Director: Louis Carpentier
Copywriter: Cedric Hamelin
Photographer: Marc Da Cunha Lopes
Retoucher: Adrien Benard
Account managers: Amandine Frery, Nicolas Favier

(TrendHunter.com) SHOK-1 is a street artist who specializes in designing works that look like x-rays. His creations are so eye-melting that some say he should be given an honorary medical degree from a university….

Nice color, good comp, good post, simple and straight to the point. Great work.