Apr 08

Nielsen, ComScore Pitted in Ratings Race

Posted in: Uncategorized

Advertisers have been clamoring for a way to measure online audiences comparable to TV. After a process that's taken more than a decade, they're poised to get it.

Related posts:

  1. UKOM ditches Nielsen for ComScore to handle online measurement UKOM, the UK's industry-recognised online media measurement for advertisers, is...
  2. Upstart Challenges ComScore, Nielsen Web-Traffic Counts NEW YORK (AdAge.com) -- Quantcast this week will start offering...
  3. Group M and Nielsen Aim to Bridge Ratings Divide of TV and Web A common frustration for advertisers interested in campaigns that span...
No Responses to “Nielsen, ComScore Pitted in Ratings Race”

Post a Comment