Apr
24
Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign
Posted in: UncategorizedThe Industry Trust for IP awareness has launched its first ever Xbox advertising as part of its ‘Moments Worth Paying For’ campaign.
Apr
24
Lads’ mag Loaded on the block as Vitality falls into administration
Posted in: UncategorizedLads’ mag Loaded is up for sale for the second time in two years after its owner, Vitality Publishing, fell into administration last week.
Apr
24
Isobar appoints Rooke and Huijbregts to leadership team
Posted in: UncategorizedCommunications agency Isobar has appointed Gavin Rooke and Marc Huijbregts to its London leadership team.
Apr
24
Virgin Media ad banned over small print
Posted in: UncategorizedVirgin Media has been banned from running a print ad by the Advertising Standards Authority (ASA) after a complaint that the small print in one of its press ads was difficult to read.
Apr
24
Honda CR-V: Conveyor
Posted in: UncategorizedThe incredibly fuel-efficient CR-V gets 100km of driving per 7.8L. This was demonstrated with 1:32 scale models running continuously on grocery store conveyor belts. Each car was mounted on the side of a grocery belt so that its wheels turned as the conveyor belt moved forward. On the divider bars, people would read the pay-off message, “With exceptional fuel economy, the CR-V keeps going.”
Advertising Agency: Dare, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Addie Gillespie, Mia Thomsett
Writer: Addie Gillespie, Mia Thomsett
Videographer: Clinton Hussey
Account Services: Suzanne Carrier
Print Production: We The Collective Design Inc.
Producer: Jeremy Burrows
Apr
24
Havas revenue rises 7.2% in Q1 but UK growth stalls
Posted in: UncategorizedHavas, home to Euro RSCG and MPG Media Contacts, has reported “good growth” of 7.2% in revenues for the first quarter of 2012, with European operations boosted by its media and advertising businesses in France.
Apr
24
28 Hypnotic Creations – From Exotic Dancers to Illusive Aquariums (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) People are usually quite drawn to things that perk their curiosity, things they cannot explain, much like these hypnotic creations.
From public signboards that hypnotize adolescent viewers so much…
Apr
24
Berlitz: Calendar
Posted in: Uncategorized
Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Director: Luiz Lobo
Copywriter: Daniel Vasco
Art Director: Alexandre Tobio
Illustrator: Pict Estúdio
Photographer: Pict Estúdio
Apr
24
MEC appoints Edwards to new data and tech role
Posted in: UncategorizedMEC has appointed Jonathan Edwards to the newly created role of data and technology services director.
Apr
24
Brand USA features Johnny Cash’s daughter in first global ads
Posted in: UncategorizedBrand USA, the marketing body for North America, is launching its first global campaign next month, which invites tourists to “discover” the United States and features Johnny Cash’s daughter, Rosanne.
Apr
24
Tang Remix: Roller Coaster
Posted in: UncategorizedRoller Coaster is a commercial in which Tang invites to create new blends of flavors, in a very innovative way: children choose two of the six new flavors of TangRemix and the roller coaster’s movements help to create the flavor selected. Once the game has finished, everyone has its own Tang Remix, out of 15 possible combinations.
Advertising Agency: Ogilvy, Buenos Aires, Argentina
General Creative Directors: Maximiliano Maddalena / Javier Mentasti
Head of Art: Diego Grandi
Account Manager: Guadalupe Acuña
Account Supervisor: Alan Ehrenhaus
Account Executive: Tamara Levi
Head of Production: Valeria Pinto
Producer: Alejandro Travaglini
Production Company: Rebolución
Director: Nicolás Nubile
Post Production: Luis Staffolani
Music: Orange House
Responsible for the client: Federico Andino, Andrés Guaragna
Apr
24
Loctite Super Glue: Second Chance Living Room
Posted in: Uncategorized
Advertising Agency: DDB, Mexico
Chief Creative Officers: Walter Aregger, Hernán Ibarra
Creative Director: Pablo Maldonado, Hache
Copywriter: Pablo Maldonado
Art Director: Hache
Production Manager: Marcelo Genel
Photographer: Juan Salvarredy
Other: Quintaro Maki
Account Executive: Matías del Campo
Apr
24
Honda CR-V: Translucent Paper, Yo Man, New Puppy, Meat Buffet, Hate Auto Correct, Rear View Camera, Least Expecting It
Posted in: Uncategorized
Advertising Agency: Dare, USA
Creative Directors: Rob Sweetman, Bryan Collins
Art Directors: Addie Gillespie, Mia Thomsett
Copywriter: Addie Gillespie, Mia Thomsett
Photographer: Clinton Hussey
Account Services: Suzanne Carrier / Elvis Communications
Print Production: We The Collective Design Inc.
Producer: Jeremy Burrows
Apr
24
Marvin Magazine: Radiohead, The Smiths, Animal Collective, Kanye West, Nirvana
Posted in: UncategorizedAdvertising Agency: LatinWorks, Austin, USA
Chief Creative Officer: Sergio Alcocer
Creative Directors: Rodrigo Rothschild, Victor Rojas
Art Directors: Victor Rojas, Javier Viramontes
Copywriter: Rodrigo Rothschild
Account Manager: Christy Kranik
Agency Producer: Michael Mclaughlin
Production Company: Boxer Films
Director: Rodrigo Garcia Saiz
Apr
24
Sharpie: Match, Stick, Tower
Posted in: Uncategorized
“Sharpie. Ultra fine point.”
Advertising Agency: Giovanni+Draftfcb, São Paulo, Brazil
Creative Director: Benjamin Yung Jr., Cassio Zanatta
Copywriter: Marcelo Jun Sato
Art Director: Henrique Del Lama
Planners: Pedro Cruz, Cinthia Kim, Pedro Schneider
Photographer: Lucio Cunha
Illustrators: Fabio Vido, Indio San
Account manager: Luciana Ribeiro
Art Buyer: Tina Castro
Account supervisor: Nilton Bonini
Apr
24
AvioTur Tourism: Museum, Alley
Posted in: Uncategorized
“You better run.
AvioTur Last minute flights.”
Advertising Agency: ageisobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Henrique Mattos, Cristiano Rodrigues
Copywriter: Daguito Rodriguess
Illustrator: SuperLudico
Apr
24
Mentholatum Whitening Hand Veil: Swan, Rabbit, Pigeon
Posted in: Uncategorized
Advertising Agency: TBWA\ Hong Kong
Executive Creative Director: Mark Ringer
Creative Directors: Ken Hui, Mike Wu
Art Directors: Ken Hui, Jacqueline Hung, Joe Chow
Copywriter: Mike Wu
Illustrator: Bon Leung
Photographer: Ricky Wong / Redtangle
Apr
24
Kopenhagen: Sacred Easter
Posted in: Uncategorized
“Kopenhagen Classic Egg.
Easter more sacred.”
Advertising Agency: RAI, São Paulo, Brazil
Creative Director: Camila Maschieto
Art Directors: Rafael Uyeda, Marcelo Coutinho
Copywriter: Cristiano Sartori
Photographer: Stefan Susemihl
Apr
24
Livrarias Curitiba: Games, Crisis, Apocalypse
Posted in: Uncategorized
“Games 2012. I am athlete. I am amateur. I am professional. Books for all points of view.”
Agency Agency: Brain Box Design, Brazil
Creative Directors: Marcos Minini, Renato Cavalher
Art Director: Marcos Minini
Copywriters: Marcos Minini, Renato Cavalher
Illustrator: Murilo Viviurka Marcondes
Photographer: Stock
Apr
24
Facebook reports Q1 fall despite annual revenues climbing 41%
Posted in: UncategorizedFacebook has posted its first quarterly revenue fall in two years, despite increasing 41% year on year to $1.06bn (£656m) and active monthly users surpassing 900 million.
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