Red Square Agency Teams With Adrants For SXSW

We’re happy to announce Red Square Agency will be sponsoring our coverage of SXSW which begins next friday.


WMF Knives: Nørsk Fisk Dyppe, Salsa Verde, Caribbean Hot Curry


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“Around the world in 80 sauces. With the flexi whisk by WMF.

Advertising Agency: KNSK, Hamburg, Germany
Creative Directors: Tim Krink, Ansgar Böhme, Ulrike Wegert
Art Director: Julian Heidt
Copywriters: Dieter Kolaja, Antje Clement
Illustrator: Sandro Pezzella
Graphic Designers: Julian Heidt, Thomas Nickel, Sidney Tapper
Account Manager: Kirsten Kohls

Urbanara: Home Couture


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urbanara.com is an online shop for premium home textiles at a reasonable price.

“Home Couture
www.urbanara.com
Fine fabrics for your home. Online only.”

Advertising Agency: BBDO Proximity, Düsseldorf, Germany
Executive Creative Directors: Michael Funk
Creative Director: Olaf Reys
Art Director: Philipp Alings
Copywriter: Sebastian Steller
Photographer: Armin Zogbaum

Havas Drops Euro RSCG Brand Name, Adds Havas Digital


Havas is dropping the Euro RSCG brand and replacing it with the name Havas Worldwide starting Sept. 1.

Havas Drops Euro RSCG Brand Name and Adds Havas Digital to Promote Digital Offering


Havas is dropping the Euro RSCG brand and replacing it with the name Havas Advertising starting Sept. 1.

Watch The Guardian’s Brilliant TV Spot Dissecting theSocial-Media-Powered News Cycle


One of the world's great newspapers covers controversy around The Big Bad Wolf — no, not Rupert Murdoch, at least this time.

Icons in Real Life

Le français Benjamin Béchet nous propose cette série de photographies illustrant des idoles pour enfants dans des situations ne collant pas avec leur image. Cette série veut susciter une réflexion sur la stigmatisation de l’autre, rappelant qu’une personne n’est jamais ce que nous en voyons.



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Why Pat Buchanan Firing Is a Seize-the-Moment Opportunity for Multicultural Marketers


Pat Buchanan's firing is a sign that his nativist views aren't OK on network TV, meaning that multicultural marketers are free to be much bolder in their work.

Daily Deals: Do Consumers Still Care?


With U.S. spending on deals, including daily deals, instant deals and flash sales expected to hit nearly $2 billion this year and be more than $4.1 billion by 2015, the answer is yes.

Com “De Volta Para o Futuro” e aprovação de Spielberg, Mitsubishi anuncia novo Lancer no Brasil

Para promover seu novo Lancer, a Mitsubishi foi atrás de Steven Spielberg, Robert Zemeckiz e Christopher Lloyd.

Se você tem um mínimo de vergonha no corpo, esses nomes juntos certamente lhe lembram alguma coisa: “De Volta Para o Futuro”.

No comercial, que utiliza pela primeira vez cenas do próprio filme original, o querido De Lorean ganha outra cara quando volta do futuro. Eu só acho desnecessário o cachorro robô bobo, apesar de entender a sacada com a frase do próprio Marty. De qualquer forma, quase tudo o que envolve “De Volta Para o Futuro” emociona.

A criação é da Africa – que começou em outubro passado com o cliente pedindo algo grandioso – e a produção é da Hungry Man.

Segundo a agência, o próprio Spielberg acompanhou o projeto e aprovou a peça, que utiliza também as mesmas vozes da versão dublada no Brasil. A campanha estreia amanhã, no intervalo do Jornal Nacional.

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Fiat Enlists Ultimate Bad Boy for Its Ads: Charlie Sheen


Just how bad is the new Fiat Arbath? Well, Charlie Sheen drives one — inside a mansion in the automaker's newest spot.

Personality Types Matter More Than Job Titles


An ad agency hums when it has a mix of four or five core types of people whose personalities can complete each other, creating creative chemistry.

Kwik-Fit pushes value message with £5m campaign

Car maintenance specialist Kwik-Fit is to focus on the “great value” it offers on new tyres and MOTs, in a £5m television campaign that launches tonight (1 March).

Guardian Open Journalism: Three Little Pigs


This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

Advertising Agency: BBH, London, UK

Out and About 1 March

This week Out and About visits the Marie Claire Prix d’Excellence De La Beauté awards at Claridge’s and pops in on GQ’s Private Dinner Party at private member’s club The Gallery.

WPP Reports Record $1.45 Billion Profit for 2011


WPP reported record profits of more than $1.45 billion for 2011, up a whopping 43% from the year prior, and the holding company expects to see continued momentum in 2012.

25 Wicked Waffles – From Breakfast for Trekkies to Egg Carton Confections (CLUSTER)

(TrendHunter.com) If most of your childhood memories are centered around Eggo waffles, these wicked waffles are sure to pique your interest. From cones to furniture, the waffle aesthetic has found its way into a variety…

VW and Microsoft Office 365 sign up for Absolute Radio’s InStream advertising

Volkswagen, the car marque, and Microsoft’s cloud-based software Office 365 are the first advertisers to use Absolute Radio’s targeted InStream advertising.

How Tablets Will Soon Top TVs For Most Video Viewing


Forget Apple's coming TV. Tablets are about to revolutionize on-demand video and supplant the big-screen TV for a very large fraction of primary video viewing.

Playing with Fire

Le concept “Playing with Fire” vient de l’idée de l’artiste Wong Von voulant créer un photoshoot créatif autour des flammes. Jouant ainsi avec le feu, notamment grâce à des cascadeurs professionnels, le rendu est à découvrir dans la suite à travers une vidéo très réussie.



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