Channel 4 is to launch 4seven, a TV channel powered in part by social media and viewer feedback, that will give viewers a chance to catch missed programmes or watch again, chief executive David Abraham announced this morning.
Thomas Cook, the beleaguered tour operator, is today (8 March) launching its biggest brand campaign to date, under the strapline “It is a wonderful world. Explore it with us”.
Dulux, the paint brand, is placing consumers’ emotional connection to the brand at the heart of its marketing and bringing back the iconic dog mascot in its latest campaign that launches next week.
La plus grande chaîne multinationale de cafés Starbucks vient d’ouvrir à Amsterdam un nouveau café et concept-store. Avec tout un dispositif moderne et un design d’intérieur très réussi, vous trouverez une série d’images du lieu dans la suite de l’article.
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VisitEngland chief executive James Beresford and minister for tourism and heritage John Penrose are turning to the domestic market to avoid the downturn in UK tourism caused by the Olympic Games.
Tesco is looking for an ad agency to handle communications for its video-on-demand service Blinkbox.
The Royal Bank of Scotland Group is holding a review of its digital creative agency roster for its main consumer banking brands.
Asda is reviewing its customer relationship marketing and experiential activity.
Adam & Eve picked up the Gold of Golds at last night’s Creative Circle Awards for its John Lewis “the long wait” spot, which also won gold in the best over 60-second film category.
Sony Music Entertainment is reviewing its £10 million media planning and buying account, currently held by Manning Gottlieb OMD.
(TrendHunter.com) The Wrong Weather Spring/Summer 2012 lookbook is entitled ‘Stand We Share Breath.’ Model twins Luis and Nuno Freitas share the spotlight in this dreamlike and at times, eerie editorial. Captured by the…
Advertising Agency: Lucifer Labs, Chennai, India
Creative: Anantha Narayan
“They can’t rign the bell when they want to get off”
Advertising Agency: Elvis, London, UK
Creative Director: John Treacy
Art Director: Seth Jones
Copywriter: David McCullough
Copywriter: Rae Stones
Alors que nous avions déjà pu parler de Matthias Heiderich dans un précédent article, ce dernier a pu présenter récemment ses nouvelles photographies de la série appelée “Spektrum Eins”. Des clichés colorés et utilisant des contrastes saisissants à découvrir dans la suite.
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For their first iPad publication, Brazil’s biggest group buying site Peixe Urbano created an ad that touches the core of their own product: collectiveness. In this iAd, the user needed a “helping hand” to unlock the R$ 10 credit (appox. US$ 5) in his next Peixe Urbano purchase.
Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
VP Creative: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu
Art Directors: Tiago Marcondes, Guiga Giacomo
Copywriter: Ricardo Wolff, Marcelo Pignatari
Advertising Agency: DDB, Chicago, USA
There's a gap between what dads and others think dads do as parents. What if brands let them make the decisions they think they're making?
(TrendHunter.com) The Marie Claire Brazil ‘Esportivo Sexy’ editorial combines steamy bikinis with functional sportswear for a style mix that is both aesthetically pleasing and practical. Riding the sporty train all the…
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