I’m sure you’ve already noticed that half of your digital department is missing this week. And you probably already know that the reason for that is a certain SXSW event taking place in the US.
Tanfield Food Company, owner of the Look What We Found (LWWF) range of convenience meals, has appointed Manning Gottlieb OMD to handle its UK media planning and buying account, estimated to be worth £1.5m.
Richard Desmond’s Northern & Shell is halving the cover price of its flagship celebrity magazine OK! to 99p, as it continues its strategy of price cuts across selected titles.
(TrendHunter.com) Groceries Apparel is a casual chic fashion line that uses certified organic materials and ethical manufacturing methods at their Los Angeles art district office where 100% of their products are made. All…
Focus sur Efim Graboy et Daria Turetski, de véritables amoureux de la ville de Kiev en Ukraine. Armés de leur Canon 550D, ils ont filmé pendant 5 jours la capitale ukrainienne pour obtenir cette vidéo en technique time-lapse et tilt-shit réussie à découvrir dans la suite de l’article.
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Cream, the luxury specialist media agency, has hired Vizeum’s head of online Neil Cunningham to be its head of digital.
Droga5''s work for Jay-Z's book "Decoded" was among the projects cited by respondents as most impressive.
(TrendHunter.com) Showcasing a multitude of vintage glam accessories, the Yazbukey Autumn/Winter 2012 lookbook advertorial is fearless and playful. Daring to be different, this bold advertorial pushes style boundaries,…
The app is an interactive book that tells the story of the most famous folk-tales of the Brazilian Folklore narrated by Joao Gordo, the leader of the biggest punk rock band in the country.
Saci is known for playing tricks on people. He shows up everywhere in Brazil, and has a different name in different parts of the country. In the interactive book, you will find out all of its nicknames, make Saci jump with on leg only, see how he scares travelers and watch him French-braid a horse’s mane. During the adventure, our hero, Space Cross, plays with Saci until it manages to capture it. The folk-tale is told by means of 3-D animations to the sound of rock music mixed with Brazilian rhythms. At the end, you can find out detailed information on Volkswagen’s new model. A fun way to find out more about Brazilian popular culture, highly recommended for parents and children.
Space Cross. Any adventure you imagine will fit.
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Director: Luiz Sanches
Co-Creative Directors: Luciana Haguiara, Sandro Rosa
Art Directors: Sandro Rosa, Raul Arantes, Julio Andery
Copywriters: Luciana Haguiara, Rynaldo Godin
Technology Director: Fernando Boniotti
Producer Company: Vetor Zero
There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg. Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.
Advertising Agency: Bos, Toronto, Canada
Creative Director / Copywriter: Gary Watson
Art Director: Jennifer Saunders
Microsoft’s Xbox will offer the BBC iPlayer from next week and is targeting parents by adding interactive educational content for kids through partnerships with brands including Sesame Street.
Premier Foods-owned Mr Kipling is debuting a novel marketing initiative, which will involve dispensing free cakes from scented outdoor sites.
Retour sur cette réalisation de Rimantas Lukavicius à l’occasion du Eyeka Contest pour ce film promotionnel non-officiel pour Coca-Cola. Un travail avec le studio Korb en détournant les codes de la bouteille de la marque, cette vidéo est à découvrir dans la suite de l’article.
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Penguin, the international bookseller, has appointed MPG Media Contacts to its UK media planning and buying account after a competitive pitch.
Lingerie retailer Figleaves has escaped an advertising ban despite a Government-led clampdown on the use of ‘sexualised’ imagery in outdoor advertising.
(TrendHunter.com) Captured by the lens of up-and-coming photographer A.L. Canterbury, the ‘Moonblinked’ Ben Trovato exclusive features bold make-up looks and edgy accent accessories.
A former business student, the young…
Chewits has prevailed against Sustain, after the campaign group failed to convince the advertising watchdog that an internet game for the chewy sweets was peddling false health credentials.
A great new app that allows you capture sounds along with your images and craft them into narratives.
Check out more here.
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