Martin Agency Loses Expedia Account to 180


Online travel hub has named Omnicom Group's 180 in Los Angeles its full-service agency of record, replacing Interpublic Group of Cos.' Martin

Nike Sues Reebok Over Sale of Jets Tebow Jerseys


Reebok is cashing in on Tebow-mania before its NFL contract ends next week.

People on the Move: Ed Brojerdi Named President of KBS+


In a series of promotions at the agency, Mr. Brojerdi is adding president to his co-chief creative officer role, Matt Powell has become chief information officer, Jonah Bloom is now head of digital strategy and Tom Buontempo is head of digital engagement.

Trio of CP&B Execs Launches Shop to Support American Companies


Dave Schiff, Scott Prindle and John Kieselhorst are forming Made, billed as the first marketing firm focused on supporting a resurgence in U.S. manufacturing.

Fear of Embarrassment Convinces Teens Not to Drink

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Guided by the strategy that teens care more about controlling what happens in their personal lives then they do about placing themselves in danger, Esparza Advertising created two commercial for Mothers Against Drunk Driving that take on the issue of control.


Shit Kids Say

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So the Shit People Say thing has been played out right? Perhaps not.


How Make Money Using Images Online

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In part two of this Future of Publishing video series, Viglink’s Oliver Oliver Roup and Host Murray Newlands continue their interview with Stipple’s Rey Flemings and Luminate’s Chas Edwards.


Why We Said ‘Yes’ to Participating In ‘The Pitch’


The head of WDCW explains that his agency agreed to appear on "The Pitch" because it has nothing to hide.

Hipster Beach Catalogs – The LF Stores Spring 2012 Lookbook Stars a Casual Cool Hailey Clauson (GALLERY)

(TrendHunter.com) Shot on location in the surf town of Pismo Beach, California, the LF Stores Spring 2012 lookbook is full of summer heat and hipster cool. Shot by Los Angeles-based fashion photographer Daniel Kincaid,…

The future of the small screen at the Carat Redefining TV event

Carat has addressed the future of television and how owners, agencies and advertisers can benefit from the change at the agency’s Redefining TV event. Media Week was there to talk to the key players.

McGarryBowen CEO John McGarry Elevated to Dentsu Corporate Post


McGarryBowen founder and rainmaker John McGarry is expected to help take the McGarryBowen network global and advise on client matters across Dentsu's family of agencies.

Perhaps Nike Should Have Convinced Women to Cheat

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Perhaps Reebok should have targeted females, since Reebok is actually the number one brand for adulterous women according to a recent poll by AshleyMadison.com.


My Media Week: Timothy Webb

This week Timothy Webb, Dennis Publishing’s globe trotting international director, investigates the expanding Brazilian market, backs one of his editors who is going without her mobile or tablet for 30 days, and finishes off with VAT time in Mexico City.

Deeply Similar? / Profondément Identique?

deep2010 deep2012
THE ORIGINAL?
New Straits Times – 2010
Source : Cannes BRONZE LION
Agency : McCann Erickson (Malaysia)
LESS ORIGINAL
Sistal.it online betting and lottery portal – 2012
Source : YouMark
Agency : Publicis (Italy)

Grey Goose Chooses Mullen as Lead Creative Shop

It's a big vote of confidence in the Boston-based shop to execute work globally when it has no global presence and only three stateside offices, all on the East Coast.

Mullen Tapped as Lead Creative Shop for Grey Goose

It's a big vote of confidence in the agency to execute work globally when the Boston-based shop has no global presence; it only has three stateside offices, all on the East Coast.

Who’s Going to Win Ad Tech’s Coming ‘Stack’ Wars?


Two approaches are emerging: the actual stack builders and the "virtual stack" confederacies of independent companies.

Ford: Cakes


“It won’t last long.
6200 € discount only till the end of the month.”

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Alvar Suñol
Art Director: Lucas Gracia
Copywriter: Carlos Pérez-Sauquillo
Illustrator: Nacho Rojo

The Revolution Our Industry Needs


Online sharing is changing advertising's role, requiring a shift in focus from messaging to encouraging product quality and more responsible corporate behavior.

Mermaid-Inspired Photography – Ocean Dreams by Leyla Ugarte Pays Tribute to the Late Jesus del Pozo (GALLERY)

(TrendHunter.com) Inspired by the underwater world, the Ocean Dreams photo series turns model Lara Colmenarejo into a stunning mermaid. Aside from channeling one of the latest fashion theme crazes, the Ocean Dreams…