VBZ Public Transport: Kate & William


Ad appeared on Royal Wedding Day, 29th April 2011

“For us, men and women are worth the same.
That’s why we pay them the same salary. Have a look at our job offers: www.vbz.ch”

Advertising agency: Ruf Lanz, Zürich, Switzerland
Creative Director: Markus Ruf, Danielle Lanz
Copywriter: Markus Ruf
Art Director: Isabelle Hauser
Advertiser’s Supervisor: Heinz Voegeli, Joerg Buckmann
Account Manager: Kristina Burch

What Marketers Should Learn From Internet Industry’s Anti-SOPA Campaign


Older tactics are quickly giving way to a new order — applicable whether you're promoting a brand or advocating for a cause.

Hobsbawm on Occupy

Capitalism is making humanity obsolete.

From Adbusters Blog

Legendary British historian Eric Hobsbawm discusses the “pathological degeneration” of capitalism today.

URL: http://news.bbc.co.uk/2/hi/programmes/newsnight/9682626.stm

Warehouse launches campaign to boost fashion credentials

Warehouse, the women’s fashion brand, is rolling out its first major marketing campaign in years, in an attempt to get women to reappraise the fashion credentials of the brand.

Asda targets overseas expansion for George brand

Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion of its own-brand clothing label through franchising partnerships.

The Sun fishes for readers with cereal mailout

Discount vouchers for The Sun are going out today under the guise of Sun-branded cereal packs, created by direct agency Partners Andrews Aldridge, to people who read one of the paper’s rivals.

39 Bizarre Menswear Styles – From Fanciful Fringe Fashions to Floral Sweats for Men (CLUSTER)

(TrendHunter.com) As a woman, I consider men’s style to be relatively straightforward and there are just some things I hope never see on my man (crop tops and corsets are on this list) , but that doesn’t mean designers…

Ebiquity reports small pre-tax profit

Marketing effectiveness consultant Ebiquity has recorded a pre-tax profit of £199,000 for the six months ended 31 October 2011.

Electra Chef: Ghost


“Electra Chef. For odor haunted homes.”

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Creative Director: Ida Markovits
Copywriter: Uri Shoham
Art Director: Shirley Bahar
Account Manager: Dani Brande
Account Executive: Galya Ratson
Account Supervisor: Sarit Sternhell

Mindshare picks up £2m Diet Chef media business

Mindshare has been awarded the £2m media planning and buying account for weight control company Diet Chef.

Why Adding Subscribers Again May Not Mean Netflix Is Fixed


Netflix would need four to five streaming new subscribers to make up for one DVD subscriber lost as a result of last year's price hike, according to analyst Tony Wible.

Man City teases fans with ‘Spot-the-Balotelli’ campaign

Manchester City Football Club has launched a digital campaign challenging fans to spot avatars of players such as Mario Balotelli and Sergio Aguero, in a picture of the crowd at last Sunday’s match against Tottenham Hotspur.

Philips Wow Campaign

Le studio OneSize a produit cette vidéo commandée par Norvell Jefferson pour la marque Philips. Pensée pour promouvoir la qualité des dernières télévisions de la marque, cette publicité visuellement très réussie est à découvrir dans la suite.



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NI parts company with two commercial execs

News International has parted company with two key sales executives as part of its cost-cutting drive across its commercial arm.

Shillington School

Poster for Graphic Design course at Shillington School

Art director: Rodrigo Burdman
Copywriter: Darren Moran, Frank Anselmo
Illustration: Rodrigo Burdman
Client: Shillington School NY
Approved by: Holly Karlsson


The Girl with the Dragon Tattoo

A l’occasion du dernier film de David Fincher “The Girl with the Dragon Tattoo”, adaptation du best-seller de Stieg Larsson, le Studio Blur a réalisé ce superbe générique d’ouverture pour le film. Une création réalisée par Tim Miller visuellement sombre et impressionnante.



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Northern Foods looks internally for Fox’s MD

Pizza and biscuit-maker Northern Foods has appointed its business development director Mel Bugler as acting managing director for Fox’s Biscuits.

Coral Decora Paint: Crown, Eiffel Tower


“Royal Gold and a further 2.015 colors.”

“Parisian Purple and a further 2.015 colors.”

Advertising agency: Euro RSCG, Sao Paulo, Brazil
Executive Creative Director: Marcelo Bresciani
Creative Director: Marcelo Bresciani
Copywriter: Monica Zimmermannn
Art Director: Thiago Rocha
Photographer: Pict Studio And Getty Images
Art Buyer: Paula Rinaldi
Account Supervisor: Solange Jovino
Account Manager: Daniela Pistone
Operation Director: Gilmar Souza

Apple doubles profits as iPad and iPhone sales explode

Apple has doubled its profits for the fourth quarter of 2011 as record sales of iPads, iPhones and Macs boosted net sales by 73% to $46.3bn (£27.8bn), while its margins grew fatter.

Appointment to View: The making of the More4 idents

The team at 4Creative have commissioned ManvsMachine to produce a series of colourful idents for the rebranding of the More4 channel. We take a look at how they did it.