Dr. Oetker appoints Amaze to overhaul strategy
Posted in: UncategorizedDr. Oetker has appointed online marketing outfit Amaze to enhance its digital offering, as it bids to steal an advantage over rival Goodfellas.
Dr. Oetker has appointed online marketing outfit Amaze to enhance its digital offering, as it bids to steal an advantage over rival Goodfellas.
Google has team up with social engagement company We Are What We Do to create a website which allows consumers to “pin” old pictures of towns and cities on contemporary photographs.
LONDON – Virgin Media has outbid Sky to secure the media services sponsorship on the Home Move Box direct marketing initiative.
Girl band The Saturdays have launched a promotion to find T-Mobile customers to star in the network’s latest campaign ‘Night In’, by climbing aboard a giant pink sofa in London’s Covent Garden.
Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.
Can you remember which year you sent your first email? If you’re enjoying your (ahem!) maturity, then there’s every chance you used hotmail. Partly because there wasn’t much alternative, writes Simon S Kershaw.
Emirates airline has relaunched its frequent flier programme, Skywards, featuring artwork from the likes of Damien Hirst and Christopher Ries.
ITV is to launch a free iPhone app that will stream ITV1 and ITV2 live in time for the 2010 Fifa World Cup in South Africa.
DDB has hired Alistair Beattie, AKQA’s head of strategic planning, to take on the new role of head of strategic planning and innovation for EMEA.
Argos is continuing its FIFA World Cup ambush activity, by allowing consumers to create personalised invites to house parties around tournament matches.
Seven Seas, the vitamins manufacturer, has appointed TBWA\Manchester to its £5 million advertising account after a pitch.
New Look, the high-street fashion chain, is reviewing its advertising account.
John Farrell, the former chief executive of Publicis Groupe’s specialised agencies and marketing services worldwide, is joining the newly merged LBi International NV as a member of its supervisory board.
The shocking mass shooting across several seaside towns in Cumbria sweeps across today’s national papers as the UK struggles to understand what drove a taxi driver to commit 12 murders.
Associated Newspapers is preparing to launch a standalone annual fashion and beauty magazine, currently being touted to media buyers as “Project Inspire”.
Karmarama is moving into PR in a joint venture with Chris McCafferty, a director at the independent PR agency Shine Communications.
A week in the media life of Claudine Collins, joint head of investment, MediaCom
Fru Hazlitt, the former chief executive of GCap Media and managing director of Yahoo!, is to join ITV in the new role of managing director of commercial and online.
The new creative green viral video to raise awareness about the biodiversity.
Advertiser: European Commission