Dr. Oetker appoints Amaze to overhaul strategy

Dr. Oetker has appointed online marketing outfit Amaze to enhance its digital offering, as it bids to steal an advantage over rival Goodfellas.

Plus-Sized Bombshell Shoots – Curvaceous Tara Lynn in Italian Magazine D Channels Marilyn Monroe (GALLERY)

(TrendHunter.com) Many models have tried and failed miserably to recreate a Marilyn Monroe magazine spread, but Tara Lynn in Italian Magazine D hits the nail on the head without even trying. This blonde bombshell couldn’t…

Google launches historical photography website

Google has team up with social engagement company We Are What We Do to create a website which allows consumers to “pin” old pictures of towns and cities on contemporary photographs.

Virgin Media usurps Sky on Home Move Box

LONDON – Virgin Media has outbid Sky to secure the media services sponsorship on the Home Move Box direct marketing initiative.

T-Mobile recruits The Saturdays to launch Night In campaign

Girl band The Saturdays have launched a promotion to find T-Mobile customers to star in the network’s latest campaign ‘Night In’, by climbing aboard a giant pink sofa in London’s Covent Garden.

Occam DM bought for £12m by printing group St Ives

Printing giant St Ives has bought data-hosting and analysis company Occam DM, for more than £12m.

CREATIVE STRATEGY: Hotmail? Well, ONE of those syllables is right

Can you remember which year you sent your first email? If you’re enjoying your (ahem!) maturity, then there’s every chance you used hotmail. Partly because there wasn’t much alternative, writes Simon S Kershaw.

Emirates draws on Damien Hirst for frequent flier relaunch

Emirates airline has relaunched its frequent flier programme, Skywards, featuring artwork from the likes of Damien Hirst and Christopher Ries.

ITV readies iPhone streaming in time for World Cup

ITV is to launch a free iPhone app that will stream ITV1 and ITV2 live in time for the 2010 Fifa World Cup in South Africa.

Alistair Beattie joins DDB in EMEA strategy role

DDB has hired Alistair Beattie, AKQA’s head of strategic planning, to take on the new role of head of strategic planning and innovation for EMEA.

Argos extends World Truck push with email activity

Argos is continuing its FIFA World Cup ambush activity, by allowing consumers to create personalised invites to house parties around tournament matches.

TBWA\Manchester scoops Seven Seas

Seven Seas, the vitamins manufacturer, has appointed TBWA\Manchester to its £5 million advertising account after a pitch.

Agencies line up for New Look creative

New Look, the high-street fashion chain, is reviewing its advertising account.

John Farrell to join merged LBi board

John Farrell, the former chief executive of Publicis Groupe’s specialised agencies and marketing services worldwide, is joining the newly merged LBi International NV as a member of its supervisory board.

Paper Round (3 June) – a look at the day’s newspapers

The shocking mass shooting across several seaside towns in Cumbria sweeps across today’s national papers as the UK struggles to understand what drove a taxi driver to commit 12 murders.

Associated Newspapers plans fashion and beauty title

Associated Newspapers is preparing to launch a standalone annual fashion and beauty magazine, currently being touted to media buyers as “Project Inspire”.

Karmarama launches joint PR venture with Shine chief

Karmarama is moving into PR in a joint venture with Chris McCafferty, a director at the independent PR agency Shine Communications.

My Media Week: Claudine Collins, MediaCom

A week in the media life of Claudine Collins, joint head of investment, MediaCom

Fru Hazlitt to join ITV as managing director of commercial and online

Fru Hazlitt, the former chief executive of GCap Media and managing director of Yahoo!, is to join ITV in the new role of managing director of commercial and online.

Green viral video to protect environment

The new creative green viral video to raise awareness about the biodiversity.

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