NEW YORK (AdAge.com) — The auto-ad business used to be known for its stability, owing to accounts with long learning curves that placed a premium on experience and scale that made it tough to shift quickly. But the tumult that's rocked the auto business has changed all that, as evidenced by three iconic auto brands representing a collective $600 million in measured media spending swapping shops or going into play just last week.
NEW YORK (AdAge.com) — Once social activism meant protest marches, civil obedience and sit-ins. But for today's 20-somethings — sometimes called "slactivists" — supporting or denouncing a cause is as simple as hitting the "like" button on Facebook or posting a hashtag to Twitter. And that's often where it ends. But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts.
NEW YORK (AdAge.com) — The first of Apple's iAds are expected to start popping up on iPhones later this week, but don't expect all the marketers that have committed to the platform to be there. A check-in with declared iAd advertisers found that many are still in the early stages of flushing out concepts and creative. What are the i-advertisers up to? Here's a look at some of those willing to share.
NEW YORK (AdAge.com) — A number of regional brands are finding a surprising way to drive efficiency: a national cable buy. Just in fast food, Domino's, Dairy Queen and Sonic have all increased reach and improved sales by swapping local TV spending for national cable even if that means advertising in markets where they don't operate.
NEW YORK (AdAge.com) — Look at newspapers' share of digital advertising, the crowds checking out other kinds of news sites, or the prices that advertisers will pay for the competition. The conditions in digital media, essential to just about any future growth for newspapers, are getting worse for papers instead.
Despite the attention around search specialists such as Demand Media, Associated Content and Examiner, a growing group of sites is betting on something better than cheap content: free content.
NEW YORK (AdAge.com) — After forking over price increases of 7% to 10% for ad time on broadcast TV in the recent upfront market, advertisers are likely to blanch at a disquieting fact: They are paying more for less.
(TrendHunter.com) The photos that you see above are of wedding pictures gone wrong — very wrong. Most couples want everything on their wedding day to go perfectly, and these photos prove that this isn’t always the case.…
(TrendHunter.com) Trend Hunter’s Toronto internships are unlike any other. With six new interns each semester and our fun-loving core team, there is no other workplace like it in Toronto or anywhere else in the world.
Tanto se polemiza sobre o futuro das revistas, jornais e toda a mídia impressa, que percebo uma certa onda de comentários muitas vezes infundados sobre a tal realidade imposta pelo avanço das tecnologias. Mas, observando esta polêmica com mais atenção, eu vejo que um bom caminho a ser seguido já começou a ser desenhado.
Para os veículos com “DNA offline”, como é o caso da Time Magazine, o lançamento de seu aplicativo para iPad (vide vídeo acima) é um passo importante para a sobrevivência do seu conteúdo, mas, acima de tudo, da sua marca. E não digo isso simplesmente porque este avanço é sinônimo de modernidade. O que eu realmente percebo em casos como este, é uma possibilidade enorme de enriquecer aquilo que o veículo tem a oferecer.
Dentre os benefícios de obter um tablet para acompanhar as notícias do seu veículo preferido, existe a chance de acessar conteúdos mais profundos, com a adição de áudio e vídeo.
A boa diagramação, usabilidade e praticidade no acesso e navegação do conteúdo de todo um veículo de mídia, num único centralizador interativo, são outros pontos positivos que favorecem a utilização de gadgets como o iPad.
E quem também ganha com todo este ‘update’ são os anunciantes, claro.
Mas ao invés de criticar e ir contra a velha mídia, como todos os outros críticos do mercado andam fazendo, prefiro ser cauteloso e um pouco mais realista.
Apesar dos seus déficits, os meios impressos continuam formando uma representatividade importante no mercado midiático e jornalístico. Ainda mais quando falamos de Brasil.
Contudo, continuo preferindo acreditar mesmo é no velho e bom mix de meios, que continuará sendo por muito tempo o principal eixo no plano de comunicação das marcas. Afinal, enquanto houver pessoas lendo, vendo, ouvindo e navegando, lá estará um anunciante pronto para interromper, ou não.
(TrendHunter.com) The newest controversy with fashion giant Ralph Lauren is with model Tao Okamoto’s photoshopped image. The model was given a seriously slender waist, one that is clearly not her own. Ralph Lauren has been…
(TrendHunter.com) We’ve featured Oyee Design heels before at Trend Hunter, and I am happy to say that they have come out with new designs that are even more amazing than their existing line.
(TrendHunter.com) Diapers for brides replace one of the traditional and important Maid of Honor tasks — holding up the bride’s dress while she pees — with an adult diaper. Diaper-wearing brides will have one more secret…
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Last night at Cannes was the ceremony everyone stays up for, and the one I missed, to my infinite regret. Crucially, it also marked the first year a Film Craft category was incorporated into the Lions.
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Après la diffusion du poster officiel, voici la mise en ligne du teaser bande-annonce par Columbia Pictures pour “The Social Network” : le film sur Facebook. Une réalisation de David Fincher, avec le rôle de Mark Zuckerberg interprété par Jesse Eisenberg. Dans les salles le 13 octobre.
THE ORIGINAL? Xerox Copiers – 2007
Source : Cannes SHORTLIST,
Agency : Rediffusion D Young & Rubicam Mumbai (India)
LESS ORIGINAL :
Xerox Copiers / Guerrilla Campaign done during Cannes Lions – 2010
Picture taken in front of the “Palais des Festivals”, Cannes France (june 25th) Claim “If you make a copy, copy right” Agency : Unknown, please help!
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