Jun
28
How to Get the Social-Media Generation Behind Your Cause
Posted in: UncategorizedNEW YORK (AdAge.com) — Once social activism meant protest marches, civil obedience and sit-ins. But for today's 20-somethings — sometimes called "slactivists" — supporting or denouncing a cause is as simple as hitting the "like" button on Facebook or posting a hashtag to Twitter. And that's often where it ends. But that can also be where it begins, if marketers use social-media tools widely to get young adults more heavily involved in their cause-marketing efforts.
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