Brainstorm #9 apresenta: Brainstorm #4 e meio

Todos os dias, são milhões de e-mails dos mais variados cantos do mundo dando dicas de posts para o blog. Existem e-mails de todos os tipos: agencias grandes, médias e pequenas; clientes grandes, médios e pequenos; idéias e-mails de todos os tipos: agencias grandes, médias e pequenas; clientes grandes, médios e pequenos; idéias igualmente grandes, médias ou pequenas, mas não respectivamente. Isto sem contar no número de vezes que a Receita Federal invalida nossos CPFs, que os bancos que nem temos conta invalidam nossas senhas.

Também recebemos muitas dicas de produtos que não iremos comprar, por entrarmos em algum mailing de agências: brindes de toda a sorte, produtos para aumentar nossa genitália, muitas observações que infelizmente não são compreendidas pelos editores porque estão em cirílico…

Para todos os cases que achamos mais ou menos, coisas que poderiam passar de ano, mas que irão ficar de recuperação na escola, lançamos o Brainstorm 4½.

Ali, destacaremos aquelas ações que quase foram um sucesso, novidades que quase são uma inovação, práticas que quase virarão tendências, idéias que quase têm muito potencial. Acreditamos, assim, que deixaremos de lado menos e-mails (é sério, pessoal, o número é muito grande), pois teremos equipe especializada em procurar coisas bacanas para cá e coisas mais ou menos para lá.

Não viu o seu release por aqui? Confira se ele já está por lá: http://brainstorm4emeio.tumblr.com

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Hammock – Breathturn

Coup de coeur pour ce superbe clip dirigé par David Altobelli et produit par Conker All et Symphony 19. Destiné au groupe Hammock sur le titre Breathturn, il est extrait de leur album “Chasing After Shadows – Living with the Ghosts”. A découvrir en vidéo dans la suite.



hammock2

Previously on Fubiz

The Perks of Consolidating Loyalty Cards on Your Phone


YORK, Pa. (AdAge.com) — CardStar, an iPhone and soon-to-be BlackBerry and Android app, allows loyalty-card members to input and store reward and club-card information on mobile phones, which can then be accessed at the point of sale or service.

Dobrow Ponders TLC’s Addiction to Rip-Offs


TLC's "Addicted" and "Hoarding: Buried Alive" rank among the most blatant, shameless appropriations of existing creative concepts in TV history.

Head Defies Laws of Physics With Perpetual Motion Tennis Machine

div class=”imageleft”a href=”http://www.adrants.com/images/Novak_Djokovic_head.png”img alt=”Novak_Djokovic_head.png” src=”http://www.adrants.com/images/Novak_Djokovic_head-thumb.png” width=”150″ height=”90″ //a/div

Serbian tennis star Novak Djokovic hooked up with a couple of scientists to create a perpetual motion machine that defies the laws of physics.
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Speeding Tickets Re-Imagined, Macy’s Cleans Slobs

Speeding tickets suck. Here’s a fun way to re-imagine the whole thing into a game that can make you money.
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a href=”http://feedads.g.doubleclick.net/~a/hEy3hYhOc4oy2TAjPYM5C7fsa-Q/1/da”img src=”http://feedads.g.doubleclick.net/~a/hEy3hYhOc4oy2TAjPYM5C7fsa-Q/1/di” border=”0″ ismap=”true”/img/a/p

Design Week Vancouver

Une vidéo et une animation très réussie afin de promouvoir l’évenement Design Week Vancouver. Le concept : “Définir la valeur du design” entre monnaie et créativité. Plus de 2200 factures ont été imprimées et personnalisées. Le tout placé au sein de ce compteur d’argent.



icograda2

Previously on Fubiz

Phallic Food Pimps Sexual Efficiency

div class=”imageleft”a href=”http://www.adrants.com/images/fowlin_sexual_efficiency_ring.jpg”img alt=”fowlin_sexual_efficiency_ring.jpg” src=”http://www.adrants.com/images/fowlin_sexual_efficiency_ring-thumb.jpg” width=”150″ height=”104″ //a/div

Here we have lurking vegetables waiting to pounce on any form of hotness that pesents itself. All to promote something called a “sexual efficiency ring.”
pa href=”http://feedads.g.doubleclick.net/~a/w21b0lsCwCoG2N-TkrcG_8Jjar0/0/da”img src=”http://feedads.g.doubleclick.net/~a/w21b0lsCwCoG2N-TkrcG_8Jjar0/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/w21b0lsCwCoG2N-TkrcG_8Jjar0/1/da”img src=”http://feedads.g.doubleclick.net/~a/w21b0lsCwCoG2N-TkrcG_8Jjar0/1/di” border=”0″ ismap=”true”/img/a/p

Qualcomm Explains Butterfly Attacks

div class=”imageleft”a href=”http://www.adrants.com/images/qualcomm_butterly.jpg”img alt=”qualcomm_butterly.jpg” src=”http://www.adrants.com/images/qualcomm_butterly-thumb.jpg” width=”150″ height=”84″ //a/div

Here’s the follow on to that butterfly attack videos.
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a href=”http://feedads.g.doubleclick.net/~a/rQvthbVYt9FpFj7qvMQRCwXAhjk/1/da”img src=”http://feedads.g.doubleclick.net/~a/rQvthbVYt9FpFj7qvMQRCwXAhjk/1/di” border=”0″ ismap=”true”/img/a/p

We Pity the April Fools Who Fell for These Pranks


AdAges loves a good joke, but April Fool's 2010 seems to be the year that some major marketers and/or their fanboys are taking the pranks just a little too far. As in, don't you people have real work to do? Some of your balance sheets would suggest, er, yes.

L’Oreal’s Emma Walmsley in Line to Become GSK’s President, Consumer Health Care


SHANGHAI (AdAge.com) — In high-level moves by marketers to and from China, rising star Emma Walmsley has stunned China's luxury marketing community by resigning her VP position at L'Oreal Group in Shanghai for a London-based international job at GlaxoSmithKline. Another marketer, Nike, is hiring Ivan Wicksteed as senior director, marketing for China and Asia/Pacific, a move that will take him to Shanghai from New York, where he was Coca Cola Co's global creative director.

Campaign Targets Teen Suicide


Preventing teen suicides is the focus of a new public-service effort launched this week by the Substance Abuse & Mental Health Services Administration in collaboration with the Ad Council and the Inspire USA Foundation. The effort, "We Can Help Us," produced pro bono by DDB New York, is targeted at reducing the number of suicides and suicide attempts by U.S. teens.

Fox Asking for $650,000 to Advertise During ’24’ Finale


NEW YORK (AdAge.com) — On popular spy drama "24," the clock is always ticking as hero Jack Bauer tries to thwart terrorists, bombs and other nasty threats to national security. Now the seconds are slipping away as Fox, the network that has broadcast the show for eight seasons, tries to secure high prices for commercials in the program's final episode.

AdAge Selects New Ad Review Critic: Me

div class=”imageleft”a href=”http://www.adrants.com/images/sh88085.jpg”img alt=”sh88085.jpg” src=”http://www.adrants.com/images/sh88085-thumb.jpg” width=”150″ height=”175″ //a/div

This will come as a surprise to many (in fact, it was a surprise to me) but after a long, hard decision making process I’ve decided to accept the role of Ad Critic at Advertising Age
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Marco Bertozzi hits a nerve at VivaKi

Marco Bertozzi, back in the media world after a two-and-a-half-year absence, tells Media Week about his new role as EMEA managing director of VivaKi’s Nerve Centre and what will happen when the lunatics take over the asylum

The Sun reports record Easter trading

LONDON – News International’s redtop The Sun has reported its most lucrative Easter trading week for display advertising today.

Fiverr the New Playground for Cheap Marketers, Money-Hungry Agencies

div class=”imageleft”a href=”http://www.adrants.com/images/fiverr.jpg”img alt=”fiverr.jpg” src=”http://www.adrants.com/images/fiverr-thumb.jpg” width=”150″ height=”155″ //a/div

I will come up with a slogan for your website or product for $5.
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Jimmy Carr takes on the ad break during C4 Comedy Gala

LONDON – Comedian Jimmy Carr will interact with ads from Guinness, Gocompare.com, Churchill, Kerry Low Low cheese, and Specsavers for a special ad break during Channel 4’s Comedy Gala on Monday night (5 April).

Kinetic appoints Adam Cotumaccio as global COO

LONDON – WPP out-of-home agency Kinetic Worldwide has appointed former GroupM North America chief operating officer Adam Cotumaccio to the position of global chief operating officer, replacing Steve Ridley who was promoted to global chief executive last month.

Samsung apresenta o mestre atirador de cartões de visita

Samsung Cards

O mais novo vídeo do consistente trabalho da Samsung com virais traz o impressionante “mestre atirador de cartões de visitas”. Calma, o título parece debochado, mas a performance é incrível.

O rapaz aí do vídeo atira cartões em qualquer lugar que quiser, estoura balões, apaga velas e fatia tomates, tudo sem precisar de nenhum produto Polishop. A ação, criada pela The Viral Factory, promove a câmera H205 da Samsung.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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