One day around the Tower

Un très beau film tourné en time-lapse autour de la nouvelle tour à Marseille, conçue par Zaha Hadid. “One day around the tower” a été capté grâce à un Sony EX1, un Letus Elite et un Nikon D90. La bande son est de His Boy Elroy – Revolve (R Mix). A découvrir dans la suite.



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Previously on Fubiz

Quirky Food Artistry – The ‘My Food Looks Funny’ Photoblog Will Bring the LOLs (GALLERY)

(TrendHunter.com) ‘My Food Looks Funny’ is another blog from Ben Huh — the genius behind ‘I Can Haz Cheez Burger’ and everyone’s favorite go-to, ‘LOLcats.’ This time around, Huh focuses on food artistry (and not the traditional…

My First 36 Hours With the iPad: A Verdict


After playing around with the iPad for 36 hours (with some sleep mixed in), I can honestly say that the device is pretty impressive. The screen is beautiful and sensitive, everything is screaming fast, and the battery life is what it should be. While I've read many, many reviews about the iPad, there are some aspects of it that really got me thinking.

Does Marketing Mean Never Having to Say You’re Sorry?


According to the conferences and articles I've read so far this year, every CMO is doing a bang-up job and every campaign is firing on one or more cylinders. Funny how everyone is so smart and successful. It just seems to me like the surest path to failure.

ADivertido: 3 anos e mudanças

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Durante cerca de 3 anos, o Adivertido vivenciou mudanças muito importantes na comunicação e na mídia, principalmente devido o surgimento das novas tecnologias. As mudanças foram tantas que me fizeram mudar, inclusive, o posicionamento do blog.

Embora eu sempre tenha priorizado compartilhar cases, ações e reflexões sobre tudo o que era diferente, decidi, de um tempo pra cá, dar um foco maior para as idéias que se baseiam na interatividade, na tecnologia e nas mídias sociais e colaborativas. Mas sem deixar de dar a atenção ao que é diferente e inovador.

Ao completar 3 anos de vida, me sinto ainda mais obrigado em preservar a alta qualidade nos posts e nos textos que concentro por aqui.

Em relação ao design, tive alguns problemas para reconfigurar o antigo layout, pois as dimensões não condiziam com a nova estrutura e interface deste. Alguns problemas ainda continuam, portanto vão rolar novos ajustes e incrementações importantes durante esta semana.

O que não vai mudar é a minha pretensão de sempre conservar o Adivertido na lista de referências em comunicação e marketing.

Para concluir, deixo aqui o meu muito obrigado a todos vocês, leitores e amigos, que me dão força diariamente para pesquisar, analisar e compartilhar as idéias mais inspiradoras.

Muito obrigado mesmo :-)

Belligerent Greeting Cards – Liliana Krynska’s Art Cards Don’t Pull Any Punches (GALLERY)

(TrendHunter.com) If you’re angry, bitter or brokenhearted, Liliana Krynska’s belligerent greeting cards are perfect. After all, for every “I love you” out there, there’s also an “I hope you die.”

This set of greeting…

Eco Coke Bottle

Un très réussi projet de fin d’études, par le jeune étudiant Andrew Kim avec “Eco Coke Bottle”. Le concept est simple : transformer la structure des boissons en bouteille cubique, permettant alors un important gain d’espace pour le stockage et une efficacité pour le recyclage.



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Previously on Fubiz

John Smith’s turns Liverpool green with Aintree outdoor activity

LONDON – John Smith’s, the bitter brand, has ‘taken over’ Liverpool with a heavyweight outdoor campaign in the city to celebrate its sponsorship of the Grand National.

NME relaunches with 10 different cover stars

LONDON – NME has had a major overhaul with a new design, logo and editorial content, as publisher IPC seeks to reverse the music weekly’s declining circulation.

NME gets major new redesign

LONDON – NME has had a major overhaul with a new design, logo and editorial content, as publisher IPC seeks to reverse the music weekly’s declining circulation.

Alien Speaker

Face-O-Rama is an ongoing series by Sachin Karle, CD, Cartwheel Creative, where he finds faces in everyday objects.


Garfield Says Adieu, AdReview


I'm retiring from AdReview for a lot of reasons, converging more or less by coincidence on my silver jubilee.

Anthropology of Ad Agency Summed Up in 2 Minutes Flat


"The Last Advertising Agency on Earth" is a two-minute video about a fictional agency called MPS&C, which held a death grip on the status quo until one day it simply ceased being.

Top Execs Answer Auto Marketing’s Biggest Questions


NEW YORK (AdAge.com) — In and around last week's New York International Auto Show, Ad Age got in front of marketing leaders at some of the world's major car brands, including Ford, Audi, Hyundai, Volvo and BMW. We asked them how they intend to market through the economic recovery, how they are evolving their global-marketing strategies and what's yet to come.

Drug Report: Consumers Rate Rx Remedies Online

NEW YORK (AdAge.com) — Even as Big Pharma wrestles with social-media marketing and the pending guidelines on its use from the Food and Drug Administration, consumers are taking the conversation into their own hands with online communities, message boards, forums and chat rooms.

How Palm’s Marketing Missed, and How It Plans to Recover

NEW YORK (AdAge.com) — Many blame the downward spiral of the Palm Pre on poor positioning and mystifying brand advertising — which the company is now peeling back to focus on pushing the products at the point of sale.

What’s the Future for Verizon’s IPhone? It’s All Over the Map


NEW YORK (AdAge.com) — Apple is set to drop AT&T as the exclusive carrier of its high-selling iPhone and introduce a new version of the handset for Verizon, which would ship next fall, according to the Wall Street Journal, ending the three-year lock AT&T has had on the iPhone in the U.S. (abroad, the iPhone is usually available on multiple carriers). So what will it mean if the iPhone is added to the nation's largest mobile network — and one of its biggest advertisers?

Web-Tracking Research Emerging From Surveys’ Shadow

BATAVIA, Ohio (AdAge.com) — Replacing "asking" with "listening" has been a hot topic at market-research conferences for the past couple of years. But now some researchers are finally doing more than talking — they're taking steps toward replacing surveys with web tracking.

Pepsi, InBev’s A-B Join Forces in Landmark Media Pact

CHICAGO (AdAge.com) — In a landmark deal, mega-marketers PepsiCo and Anheuser-Busch InBev — which together spent more than $1.15 billion on U.S. measured media last year — are pooling their vast scale to wring savings out of media companies.

Just How Much Saving of the Media Does the IPad Need to Do?


NEW YORK (AdAge.com) — I thought a lot about the near-divinity ascribed to the iPad handed down by Jobs as I worked on the latest Ad Age Insights white paper, titled "Dumenco's State of the Media Report" and subtitled "From Social Media to Search, Print to Broadcast and Beyond, Where Ad-Supported Media Stands Now — and Where It's Going."