Apr
26
Foreign Firms Buying Their Way Into U.S. Via MA
Posted in: UncategorizedNEW YORK (AdAge.com) — Money is flowing into the U.S. agency landscape again, but one group of traditional funders has been largely absent from recent deals: the Big Four holding companies. Instead, adland's M&A chatter has been dominated by names like Dentsu, Cheil, LBi and even Hearst. The shift is driven by foreign buyers' need to break into the U.S. and the media sector's desire to break into new businesses — and their willingness to pay top dollar to do it.
