Hasta La Creative!

No ano passado, a Rexona iniciou seu projeto Rexona Games com o já muito comentado aqui no Brainstorm #9, “Energizing X Race”. Era um game de corrida de carrinhos de supermercado que trazia para a internet o conceito iniciado pelo filme de TV.

Em 2010, a Rexona tem nova campanha para sua linha de desodorantes masculinos. As peças misturam dois elementos improváveis: Copa do Mundo e zumbis. Olha o comercial que está sendo veiculado atualmente.

Para internet, a CUBOCC criou o Foot Zombie, em que o jogador precisa tentar chegar ao estádio de futebol enquanto enfrenta uma horda de mortos-vivos. Assim como no ano passado, esse jogo de tiro em primeira pessoa foi desenvolvido em Unity, e roda diretamente no browser.

E o Foot Zombie tem algo que sempre considerei importante para advergames, mas que poucas vezes é lembrado: uma versão light para incorporar em qualquer site. Olha aí embaixo (pode aparecer cortado, pois tive que diminuir o tamanho). [tirei o embed porque fica rolando som, no lugar, o trailer].

Post originalmente publicado no Brainstorm #9
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Découverte de l’américain Brent Couchman, un illustrateur et designer très talentueux basé à Dallas. Une série de visuels mettant en avant sa capacité à donner une identité forte grâce à quelques traits et couleurs. Plus d’illustrations dans la suite de l’article.

Previously on Fubiz

• Alexander Korzer-Robinson
• Erika Iris Simmons
• Vicente Garcia Morillo

(TrendHunter.com) With pens, pencils, watercolors and notebooks, artists Jordi Labanda, Dyna Moe,Andrea Arrigoni, Blue Logan and Antonio Marras have decided to remake ad campaigns in an artistic way. Their illustrations…

LONDON – Google has made a number of changes affecting agency partners of its AdWords platform for search engine marketing, covering pricing, certification and training.

LONDON – Electronics manufacturer Samsung is going to pre-load services from internet media company Yahoo, such as Yahoo Messenger and Yahoo News, on to its mobile phones from May.

LONDON – The Independent has downsized its media section from five pages to two pages as part of the redesign of the paper following its purchase by Russian businessman Alexander Lebedev.

Eleven years ago when I graduated from Syracuse University, multicultural marketing was one of the most important platforms for reaching trendsetting youth and forward thinkers. Multicultural masterminds in urban America created, owned and developed ways to monetize buzz and word of mouth. But those budgets have almost all migrated to digital.

Here the print.

Advertising Agency: Young&Rubicam, Paris, France
Creative Director: Les 6
Art Director: Julien Vallon
Art Director: Gilles Rivollier
Copywriter: Montassar Chlaika
Director: Laurent King
Production Company: The Shop
Producer: Benjamin Auberdiac
Post-Production: The Shop, Space Patrol
Sound-Production: The Shop, Séchez vos larmes

“Power tools can cause hearing damage after only 30 seconds. Always wear hearing protection. Visit www.nfd.org.nz”

Advertising Agency: DDB, New Zealand
Executive Creative Director: Toby Talbot
Art Directors: Dave Brady
Copywriters: Joe Hawkins
Deputy Creative Director: Regan Grafton
Agency Producer: Jenni Doubleday
Agency Producer: Nick Conetta
Retoucher: Dennis Monk, Lightfarm Studios
Account Manager: Sarah Burilin
Planner: Lisa Divett
Client General Manager: Louise Carroll