Royal Mail offers advertisers transactional data
Posted in: UncategorizedLONDON – Royal Mail has licensed postcode-level product purchase data from eBay to launch a new tool for UK advertisers.
LONDON – Royal Mail has licensed postcode-level product purchase data from eBay to launch a new tool for UK advertisers.
LONDON – The BBC is promoting its new series of programmes that investigate the extraordinary power of the internet through a new TV ad created by Rainey Kelly Campbell Roalfe/Y&R.
LONDON – Neil Berkett, chief executive of Virgin Media, has launched a scathing attack on the BBC Trust’s handling of the video-on-demand service Project Canvas.
LONDON – Starbucks is to sell its new Via instant coffee brand nationwide and support it with a major campaign, following a trial in London
LONDON – Political parties have been warned by the Information Commissioner to “stay in line” with the rules on using direct marketing to contact voters ahead of the soon-to-be-called General Election.
“Skittles Sour scatter your senses.”
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Copywriter: Darren McCall, Grant McGrath
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Other Credits: Ben Dover, Mike Hunt
Published: February 2010
LONDON – Tesco Magazine’s March/April issue will carry an accompanying mini title to promote the new Dove Men + Care range.
Clive Crouch, chief operating officer and former marketing chief at GMTV, is leaving the breakfast television company after 18 years following its full acquisition by ITV in November.
LONDON – E.ON is offering free energy saving products to readers of the News of the World this Sunday.
LONDON – Arnold has appointed Euro RSCG Luxe’s managing director Nick Dutton as a new managing partner of its global network.
LONDON – ITV Studios is launching a ‘Coronation Street’ stage play, which will tell the story so far of the 50-year-old soap opera.
Un superbe spot pour le constructeur allemand Audi réalisé par Aladino Debert, dont la totalité des plans sont virtuels. Les voitures ont été modélisées sous le logiciel Maya, avec un rendu sous Vray et un compositing sous Nuke. A découvrir en HD dans la suite.
LONDON – NBC Universal has appointed MPG International to handle the international media planning and buying account for its theme park division.
LONDON – Expedia has hired Essence to handle its pan-European digital creative and media planning and buying account, as part of a consolidation of its agency arrangements across 12 European markets.
After the The hottest video for Victoria’s Secret and I love my body is the new sexy video for Victoria’s Secret.
Advertiser: Victoria’s Secret
LONDON – MTV Networks has appointed PHD to handle its £2m UK media planning and buying account.
LONDON – Square Enix UK, the creator of the Final Fantasy series of video games, has appointed Manning Gottlieb OMD to handle its UK media planning and buying account.
LONDON – Lowe Worldwide has won the pan-European ad account for Heineken International’s Strongbow Gold.
LONDON – The Health and Safety Executive has called a pitch for its below-the-line business.