Mar
15
Tesco launches ‘couture’ high-end fashion range
Posted in: UncategorizedLONDON – Tesco is preparing to launch its first high-end fashion range in March, with items selling at up to £140.
Mar
15
Reader’s Digest receives nine offers from potential buyers
Posted in: UncategorizedLONDON – Reader’s Digest has received nine offers to acquire the business, according to the company’s administrators today (15 March).
Mar
15
British Airways attacks strike action with viral campaign
Posted in: UncategorizedLONDON – British Airways has launched a viral campaign attacking the decision by cabin crew to strike, and reassuring customers that flights will continue in spite of the industrial action.
Mar
15
South Park lands first UK TV sponsorship
Posted in: UncategorizedLONDON – Australian hair care brand Moosehead is to sponsor the 14th series of hit US cartoon ‘South Park’ as the show celebrates its 200th episode on pay-TV channel Comedy Central.
Mar
15
As easy to recycle as rinse, fold and stack
Posted in: UncategorizedSurprising viral video campaign from Norway to raise awareness about recycling.
Advertiser: Green dot Norway
Mar
15
What is the difference between a beer and a woman?
Posted in: UncategorizedNew viral video campaign from Stella Artois with an elegant woman in her bath to promote an elegant beer.
She is a thing of beauty
Advertiser: Stella Artois
Agency: Mother London
Mar
15
Yeasayer – One
Posted in: UncategorizedAprès Ambling Alp, voici le nouveau clip très esthétique du groupe Yeasayer sur leur titre One. Extrait de l’album Odd Blood, il a été dirigé par Radical Friend et produit par Josh Lind & Jett Steiger, sur une direction artistique de Peter Klein.
Previously on Fubiz
Mar
15
MasterCard to give away place in Barbarians rugby squad
Posted in: UncategorizedLONDON – MasterCard is set to launch a nationwide competition for a fan to become the 23rd Barbarians’ squad member, for the game against England on 30 May.
Mar
15
Personal Image Consultancy: Jane, Joe, Betty
Posted in: Uncategorized
Advertising Agency: Euro RSCG, Singapore
Executive Creative Director: Victor Ng
Creative Director: Victor Ng
Art Directors: Shawnn Lai, Yohannis Ibrahim
Copywriters: Victor Ng, Tham Yin May
Photographer: Jimmy Fok (Calibre)
Illustrator: Magic Cube
Mar
15
Indian Association for Promotion of Adoption and child welfare: Paper Bedsheets
Posted in: Uncategorized
People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.
Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz
Mar
15
Face-O-Rama
Posted in: UncategorizedContinuing with Sachin’s series of finding a face in the, well, crowd.
(Sachin is a Creative Director with Cartwheel Creative in Mumbai)
Mar
15
Geier’s ‘Survive to Thrive’ Offers Look at Culture That Built IPG
Posted in: Uncategorized
Philip H. Geier Jr. has had to deal with some pretty tough characters in his years as chairman-CEO of Interpublic Group of Cos.
Mar
15
Pushing the Envelope at the U.S. Postal Service
Posted in: Uncategorized
In an ever-increasing digital and fragmented world, marketers are craving ways to form a deeper connection with their consumer. Maybe it's time to give the USPS another look and rethink direct marketing in the physical form, writes Ad Age Publisher Allison Arden.
Mar
15
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent
Posted in: UncategorizedNEW YORK (AdAge.com) — After a nearly yearlong hiring freeze and having shed 14,000 employees, WPP chief Martin Sorrell had a bit of good news last week: The holding company is staffing up. It's a welcomed announcement for an industry that lost almost 200,000 jobs between December 2008 and January 2010.
Mar
15
Ari Merkin Heads Back to Crispin to Shore Up Miami Outpost
Posted in: Uncategorized
NEW YORK (AdAge.com) — Ari Merkin will rejoin Crispin Porter & Bogusky as executive creative director in a bid to reinvigorate the agency's Miami office. The move comes as Toy, the New York boutique shop Mr. Merkin co-founded five years ago, prepares to close its doors.
Mar
15
Bud’s Big Blunder: Letting Consultants Steer Brand
Posted in: Uncategorized
CHICAGO (AdAge.com) — The degree to which consultants' recommendations and findings can translate directly into advertising creative is becoming a familiar frustration for agencies.
Mar
15
Life After PG: Jim Stengel Rewrites Marketing Textbook
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — From his new perch as part-time UCLA marketing professor and a part-time consultant, Jim Stengel is plotting something bigger than he ever imagined at P&G. He's trying to become the de facto CMO to the world.
Mar
15
‘LOL Is This You?’ Twitter Getting Serious About Spam Issue
Posted in: Uncategorized
Mar
15
How to Market Based on Phone Choice
Posted in: Uncategorized
NEW YORK (AdAge.com) — When it comes to mobile marketing, marketers are wise to know what phone is being used by the person you are trying to reach and target accordingly.
Mar
15
CBS Scores $37M Beyond TV With Help of March Madness
Posted in: Uncategorized
NEW YORK (AdAge.com) — CBS is turning live, ad-supported sports on the web into a real business, selling out its inventory for March Madness on Demand and bringing in about $37 million in online ad sales, up 20% from the year before.
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