Hasta La Creative!

LONDON – The Daily Telegraph warns of the ‘Relentless march of state spending’, while The Times quotes claims that the chancellor needs to ‘find extra £10bn in savings’: welcome to Budget week.

LONDON – WPP media network Maxus has entered the Middle East and North Africa markets for the first time, through an alliance with Middle Eastern media company BPG Media.

LONDON – British Airways has turned to Google’s YouTube in its marketing offensive as the strike orchestrated by trade union Unite enters its third day.

LONDON – Facebook has launched a political campaigning page to capitalise on a heightened interest in politics among its users as the general election draws closer.

LONDON – Toyota has launched a print campaign to reassure consumers about the quality of its cars.

Advertising Agency: Y&R, Rome, Italy
Executive Creative Director: Vicky Gitto
Art Director: Fabio Dimalio
Copywriter: Saverio Lotierzo
Photographer: Giacomo Biagi
Group Client Director: Marco Ruggeri
Account Manager: Roberta Lancieri

The new Quattron commercial from Sharp not only makes little attempt to demonstrate the product difference, it comes within a whisker of self-consciously pointing up the absurdity of attempting to demonstrate the product difference.

CHICAGO (AdAge.com) — When news hit last week that Nissan was plucking Hyundai's Joel Ewanick to be its new marketing chief, it became clear to some that the automaker is readying an assault on Toyota.

YORK, Pa. (AdAge.com) — Bank of America is a far different company than it was just two years ago. Leading the transformational charge has been Anne Finucane, global strategy and marketing officer, who believes strongly in not just bottom-line driven, but also broadly defined, marketing initiatives.

NEW YORK (AdAge.com) — Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.