LONDON – ITV1 won the Sunday night ratings war last night, with an average of 7.9 million viewers tuning in to watch the first instalment of ‘Dancing on Ice’ between 6.30pm and 8.30pm, a 30.5% share of the people watching TV, according to unofficial overnight figures.
Le SixthSense est composé d’une webcam et d’un pico-projecteur. L’appareil permet d’interagir avec le monde réel, et chaque objet du quotidien devient une interface. Les applications deviennent alors infinies, comme le montre cette démonstration vidéo disponible dans la suite.
Une réalisation du chercheur au MIT : Pranav Mistry.
LONDON – Military action and sporting endeavour occupies much of the national press this morning with the Daily Mirror’s offer of a free book token for Dick King-Smith’s classic children’s story The Hodgeheg leading the promotions.
LONDON – Google has appointed Essence to handle the display media planning and buying for its new pan-European campaign to promote the Google Chrome browser.
LONDON – Environmental lobbyists have attacked an ad campaign by French banking giant Credit Agricole and fronted by actor Sir Sean Connery, accusing it of ‘greenwash’.
LONDON – PepsiCo is to launch several new products under its Tropicana and Quaker Oats brands, as part of a strategy to treble its $10bn global healthy food and drink revenues over a decade.
New viral video with the footballer Rooney playing against laser goal.
Hit the Target
Advertiser: Nike
Agency: Wieden + Kennedy London
LONDON – British retailer John Lewis has been unveiled as the latest sponsor of London 2012, with official in-store Olympic concessions planned for its Oxford Street and new Stratford outlets.
LONDON – The British Brands Group has warned that the government may be in breach of intellectual property laws if it carries out proposals to remove branding and logos from cigarette packets.
LONDON – The Conservative Party has underlined its commitment to reducing spending on government advertising if it wins the next election, after identifying it as one of the few areas where immediate cuts can be made this year.
LONDON – Virgin Media has reported a 50% rise in the number of views for its on-demand service.
Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010
LONDON – Heritage Link, a charitable alliance of English bodies campaigning on behalf of heritage interests, is to rebrand as The Heritage Alliance.
LONDON – GQ is giving away a £15 Kurt Geiger gift card, including ten random gift cards worth £1,000, with each copy of its March issue.
How to choose the best broaband provider when you are in living Australia?
Thi is the question my brother asked me recently as he went to Perth to study and had to choose his internet broadband provider.
It’s already difficult to know which Internet providers are the best when you are[…]
LONDON – Arsenal Football Club is planning to officially launch its Playstation Portable application for fans attending games at the Emirates stadium later this month.
LONDON – Albion London has appointed Julie Lagan as its new planning director as part of a restructure of its strategic offering.
Voici un shooting “Bloc Parties” pour le futur numéro d’Amusement. L’idée était de reproduire une sorte de puzzle et Tetris en volume. Une direction artistique et une installation de papier de Romain Lenancker, photographié par le photographe de nature morte Grégoire Vieille.
LONDON – The Army Benevolent Fund (ABF), a charity dedicated to members of the British Army and their families, is to re-brand as ABF The Soldiers’ Charity.
LONDON – AXA is launching a £10m marketing campaign to support the launch of its new direct motor insurance product targeting older drivers.
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