When your knees start to look like tits, it means it’s time to act!
For sexier knees
Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Santi Suwanvalaikorn
Art Director: Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn
LONDON – Pie and puds supplier Holland’s Pies, and Manchester-based brewer JW Lees, have signed as the final two promotional partners for the ‘Coronation Street’ 50th anniversary Best of British Brands campaign.
LONDON – Powerade will launch its 2010 FIFA World Cup campaign, featuring England star Wayne Rooney, during this evening’s Champions League tie between AC Milan and Manchester United.
LONDON – Schweppes, the iconic British soft drinks brand owned by Coca-Cola, is set to launch its Lemonade variant in the on-the-go sector for the first time next month.
As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley
(TrendHunter.com) ‘Life of a Bodybuilder’ by Nadine Stammen captures behind-the-scenes images at a bodybuilding event. We see flexed muscles and fake tans aplenty, but there’s also a raw edge that exposes the emotion offstage.…
To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Copywriter: Paul Chan
Art Director: O’ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man
LONDON – DraftFCB has appointed VCCP’s Alistair Ross to the newly created role of head of ideas.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Santi Suwanvalaikorn
Art Director: Naree Leungvititgoon
Copywriter: Santi Suwanvalaikorn
LONDON – Labour supporters have been quick to unveil spoofs of the latest Tory billboard campaign, prompting a war of words on Twitter.
LONDON – ‘Law & Order: UK’ finished its run on ITV1 last night with victory in the 9-10pm slot, leading BBC One’s ‘Cars, Cops and Criminals’ by 1.4 million viewers, according to unofficial overnight figures.
LONDON – Regular readers of You & Your Wedding magazine may notice the front cover of this year’s March/April edition looks strangely familiar.
Une très belle captation filmée grâce à l’utilisation de la Cineflex V14 HD en hélicoptère. Le soleil se lève sur les sommets les plus spectaculaires de la région Sunnmøre, dans l’ouest de la Norvège. Le tout sur la bande son “Call to Beroea” composée par Luke Richards.
LONDON – Mouthwash brand Listerine is using outdoor media owner CBS Outdoor’s new illuminated bus panels to complement the brand’s TV and radio activity in a campaign launching this week.
Le site Fubiz est parrain du concours Alinéart 2010 imaginée par l’enseigne de meubles Alinéa. Le but : illustrer l’un des 4 objets déco de leur choix luminaire, coussin, assiette, ou toile sur châssis. Plus d’infos dans la suite.
Du 15 Février au 14 Mars 2010 Alinéart met le graphisme à l’honneur cette année avec un concours de création où l’art devient partie intégrante de la décoration.
Ce concours désignera 4 lauréats qui verront leurs oeuvres sérigraphiées et commercialisées en tirage limité dans 22 magasins du 16 septembre au 31 octobre 2010. Les lauréats gagneront 1500 euros.
LONDON – Google is approaching brands to run personalised ads around Buzz, the social network it has launched to rival Facebook and Twitter.
LONDON – The national press remains transfixed by the £56m EuroMillions lottery winners today, with talk of bacon sandwiches, tarantulas and £190,000 interest splayed across the front pages.
LONDON – SeeSaw, the soon-to-launch web TV service, will unveil its strapline ‘If you love TV, SeeSaw’ when the first ads promoting the service go live on February 26.
From Lance Armstrong on his bike, to a six-year-old in China learning martial arts, movement is the universal language that connects us all. It’s a language of beauty, drama, tragedy and triumph. And the road to athletic greatness is not marked by perfection, but the ability to constantly overcome adversity and failure.
“It’s not how you start, it’s how you finish. It’s not where you’re from, it’s where you’re at. Everybody gets knocked down, how quick are you going to get up?”
Advertising Agency: Wieden+Kennedy, Portland, USA
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Alberto Ponte
Creative Director: Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Agency Executive Producer: Ben Grylewicz
Agency Producer: Cherie Appleby
Agency Producer: Shannon Worley
Director: Brian Beletic
Production Company: Smuggler
Executive Producer: Patrick Milling-Smith
Executive Producer: Brian Carmody
Executive Producer: Lisa Rich
Visual Effects: MassMarket
Music: Ali in the Jungle by THE HOURS.
Israels leading door manufacturer Rav-Bariach came out with a campaign to launch their new line of designers doors. By identifying the front door of a house as the very face of the home, the aim was to create a status symbol out of the common front door. The medium selected for this campaign was the front door, the very place where the consumer comes into contact with the product on a daily basis. In the late hours of the night, tens of thousands of hangers were distributed and hung on the doors of households across Israel. Through the use of humour and a targeted touch point, they managed to reach their consumer at the very place where there message really hit home. The campaign transformed the new line of designer doors into an overnight success. Awareness and fondness of the product, as well as the number of calls and orders via the call centre, all rose significantly.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Idan Gilboa, Uri Dagan
Copywriters: Yoad Mick
Studio: Limor Tzell
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Shani Shaul, Yael Sulzbacher
Published: January 2010
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