‘Imperfect’ FreshDirect Gets Close to Consumers


NEW YORK (AdAge.com) — In the last few years, CEO Rick Braddock has made FreshDirect a company known as much for its customer service as its 2-inch-thick steaks. And that focus appears to be paying dividends amid recessionary constraints.

Agency Hits: African-American Favorites


Among Multicultural Agency of the Year entries, campaigns by Verizon Wireless and American Airlines targeting African-American consumers stood out.

Hot Pockets, Dr Pepper Win Over Bicultural Youth


Here are a few campaigns from this year's Multicultural Agency of the Year entries that resonated with young bicultural Hispanics, an elusive but growing target for marketers.

Marketers Join Forces to Better Target Hispanics

NEW YORK (AdAge.com) — A new peer-to-peer business network is bringing together Hispanic marketers to share everything from dealing with the need for better data to hot topics such as the acculturation of Latino consumers.

Original Mad Man Frank Lowe Leaves Red Brick Road


LONDON (AdAge.com) — U.K. advertising legend Frank Lowe, famous for both his uncompromisingly high creative standards and his lavish lifestyle, has stepped down from his third agency as he nears his 70th birthday.

E-Commerce Makes a Comeback as Stream of Revenue for Media

NEW YORK (AdAge.com) — At a time when media is trying to diversify its revenue, big and small brands such as Martha Stewart, The Wall Street Journal, Lucky and Salon have recently introduced new or renewed shopping areas on the web.

Army of Tweeting Tax Pros Leads HR Block Social Push


YORK, Pa. (AdAge.com) — This year H&R Block is backing its home tax preparation software with a marketing program including an ambitious social-media push.

Top 50 Trends of the Week (Dec 28) – From 2010 Trend Reports + Pro to Paper Dolls Accessories (COUNTDOWN)

(TrendHunter.com) For the week of December 28th, these are the Top 50 trends, which include 2010 Trend Reports + Pro, Japanese Tattoo Masterpieces, Tattoo-Covered Close-Ups, and Upscaling Luxury Homes. The rankings are…

Stunned Photo Shoots – Tilda Swinton Takes on Marchesa Casati in Acne Paper Sweden (GALLERY)

(TrendHunter.com) Model Tilda Swinton channels her inner fashion icon for ‘The Lost Album of Marchesa Casati’ in Acne Paper Sweden’s Fall/Winter issue. The editorial was shot by Paolo Roversi and styled by Mattias Karlsson;…

Apple Tablet

Un beau travail et mock-up (prototype d’interface utilisateur) autour de l’Apple Tablet, très attendue et prévue normalement pour le 26 janvier. Un concept et un design produit conçu par le graphiste Rodolphe Desmare. Les clichés sont à découvrir en grande taille dans la suite.



tablet4

tablet3

En high resolution : Apple Tablet 1 / Apple Tablet 2 / Apple Tablet 3

Previously on Fubiz

Femmetography Exhibits – ’30 Under 30: Women Photographers’ Shows off Young Artists’ Work (GALLERY)

(TrendHunter.com) Photo Boite, a new photo agency, just launched a new web exhibit showcasing 30 unquestionably talented women photographers. ‘30 under 30: Women Photographers’ showcases 30 women photographers, all of whom…

Disco Hipster Photography – Oliver Stalmans’ Fashion Shoots Are Edgy and Understated (GALLERY)

(TrendHunter.com) Oliver Stalmans is a 21-year-old fashion photographer from Denmark with an eye for aesthetics that has led him to a set of stunning photos that are both edgy and understated.

From the subjects he chooses…

Tattooed Walls – Ink-inspired Decals by Beepart Give Your Walls a Classic Tattoo Touch (GALLERY)

(TrendHunter.com) These tattoo-inspired wall decals by Beepart are a clever way to get the look of tattooed walls minus the intense stencils and fine paint work. Each vinyl decal is highly customizable; I’ve chosen the…

Clever Photo Manipulations – These Ray Massey Photography Creations are Impossibly Genius (GALLERY)

(TrendHunter.com) In the world of photographic manipulation, Ray Massey is a true artist. This collection of engaging images from Ray Massey Photography depict the everyday with a splendid twist of the impossible.

Massey…

How to make a creative ad in 5 minutes? / Ça prête à sourire!

A_Smile_From_God Seagulls2009
THE ORIGINAL?
Picture found on the web  – Before 2007
Source : Photobucket.com
Photographer : Unknown
LESS ORIGINAL :
Toyota Prius “The Hybrid – 2009
Source : Adsoftheworld
Agency : Dentsu, Buenos Aires (Argentina)
Comment faire une annonce créative en 5 minutes chrono? 1/ chercher une image étonnante sur le web. 2/ Ajouter un logo en rapport (pas besoin d’accroche). Un exercice hélas de plus en plus répandu. Pas interdit, mais un peu facile!. En tout cas la photo a été refaite à l’identique et bien sûr pas par le photographe original…
2 people like this post.

Half-Eaten Faces – Is ‘Faces-5’ by Ashkan Honarvar Cute Sweet or Creepy and Macabre? (GALLERY)

(TrendHunter.com) ‘Faces-5’ by Ashkan Honarvar is the sort of photo shoot that sticks in your head for awhile, even after you’ve clicked away from the images. Typically, I’m all about any photography that involves sugar…

Jay-Z – On To The Next One

Découverte du vidéo-clip pour le dernier morceau du nouvel album de Jay-Z. Un clip très efficace sur le titre “On To The Next One” avec Swizz Beatz et un sample du groupe Justice. Dirigé par Sam Brown, les images et la vidéo sont dans la suite de l’article.



jay2

Previously on Fubiz

The sharp razor billboard that slices pigeons

A sharp idea for an ambient billboard o promote the sharpness of razor blades that slice pigeons. Advertiser: Martor Solingen Germany

Top blog economie et media overblog 2010

L’année commence bien pour mastercom qui démarre en 4eme position du top des blogs économie et média d’overblog.

A tribute to Asheem Chakravarty

I met Asheem while shooting the last schedule of ‘Leaving Home’, a feature length film on the band Indian Ocean, directed by Jaideep Varma. I immediately became a fan of the band and of course, of Asheem. Its hard not to.  Asheem was always warm and enthusiastic, and filled everyone around him with a joyful and optimistic energy. Every time he sang or played his music, you could see him pour his soul into it. He was only 52 when he left.

From the film Leaving Home – the life & music of Indian Ocean (to be released in 2010)